Ana Albero / ILLUSTRATION MAREK OKON : DESIGN + ART DIRECTION Type Classification Type Classification There are thousands of different typefaces and fonts available to designers, printers, publishers, artists and writers (as well as the general public) today. There are all types of display and text typefaces and everything in between. Most are available in a digital format from a variety of type foundries and can easily be used, and exploited, with modern computer technology. The vast amount of type available makes specific classification of every one nearly impossible and somewhat frivolous. However, it is important to have an understanding of the basic styles of typefaces to help narrow down the research and selection of the correct typeface. Calligraphic Letters associated with the art of calligraphy and the fonts developed from their production can be classified as calligraphic. Example: Blackletter Examples: Serif Serifed typefaces were popular much earlier than sans-serif typefaces and include semi-structural details on many of the letters. Old Style Transitional Pixel
Amaël Isnard - illustrator & animator Penguin Design Award - Home Adult Fiction Cover Award Title brief: Oranges Are Not The Only Fruit by Jeanette Winterson Adult Non-Fiction Cover Award Title brief: Freakonomics by Steven D. Children’s Cover Award Title brief: Carrie’s War by Nina Bawden The Penguin Random House Design Award is an opportunity for students on an Art or Design course at HND or degree level to engage in design for publishing during their studies and to experience real cover and page layout design briefs first-hand. To make the process even more similar to the way our designers work, once the judges have selected the shortlist, the Art Directors will give the shortlisted entrants feedback and further art direction on their submissions. The closing date for entries is 12 noon (GMT) on Wednesday 11 March 2015. The shortlisted entrants will be announced on this website by Friday 24 April 2015. See a short video on the 2014 winners and shortlist. The small print There is no fee for entry.
Herb Lubalin Una de las obsesiones de este su blog de todos ustedes es el trabajo del diseñador americano Herb Lubalin. No puedo evitarlo: me rindo ante su hábil pirotecnia tipográfica y su capacidad de jugar con los caracteres y unirlos con ligaduras imposibles. El diseño de esta década está siendo muy tipográfico y “letracéntrico”, y gran parte de lo que se hace ahora viene a ser un eco de lo que Lubalin diseñó en los años sesenta en revistas como Eros, Fact o Avant Garde. El caso es que con bastante retraso –culpa de Correos y sus cosas– he recibido en mis cuarteles de invierno el último libro dedicado a este Gran Genio del Diseño, que avancé hace unos meses. En fin: el libraco es tirando a muy caro –65 libras– y la edición es limitada –3.000 ejemplares–, pero les diré que el material es bueno. [Si quieren ver más sobre la obra de Lubalin, Quintatinta tiene archivados dos ejemplares completos de Avant Garde, el primero y el segundo.
alice dufay Branding 101 For Illustrators | The Illustrators Union You may think that as a professional illustrator, your work speaks for itself – that you don’t need to think about branding or a fancy logo or anything more than simply creating fabulous pieces. Unfortunately, that’s not enough any more… Contrary to conventional wisdom, branding isn’t all about you. It’s about understanding your target audiences and what they’re looking for – and balancing the way you brand yourself with what your audiences – your people – will resonate with. What Branding Is Branding is about image and reputation – it’s how someone describes you or your work if your name is mentioned. Consider this: If someone were to describe you as an illustrator, what would they say? Branding includes all of the following: How To Identify Your Personal Brand The key to identifying an effective (read: one that’s worth having) brand is to answer a key question: Why should people hire you instead of someone else? As an illustrator, this may mean: For example, you might say: Your Visual Identity
exljbris Font Foundry These are just pixels How to start your illustration career - Nate Williams The career path of an illustrator isn’t very clear and that is probably why people often ask me how I got started as an illustrator and if there is any advice I can give them in regards to becoming a professional illustrator. I think having a successful illustration career comes down to the following: Unique Consistent Style, Technical Skills, Marketing, Tracking Work and Attitude. Hopefully, you will find something useful in this article. Unique Consistent Style I think having a unique consistent style is probably one of the most important keys to having a successful illustration career. Technical Skills It’s hard to execute a good idea if you don’t have the technical skills to do it. You can search for tutorial videos on Youtube and Vimeo , but in order to save you time I highly recommend Lynda.com’s video tutorial. Marketing your illustrations All your marketing efforts should point back to your web site. What makes a “GOOD WEB SITE“? Marketing Attitude Informational Tracking the Work Final