MAREK OKON : DESIGN + ART DIRECTION Penguin Design Award - Home Adult Fiction Cover Award Title brief: Oranges Are Not The Only Fruit by Jeanette Winterson Adult Non-Fiction Cover Award Title brief: Freakonomics by Steven D. Children’s Cover Award Title brief: Carrie’s War by Nina Bawden The Penguin Random House Design Award is an opportunity for students on an Art or Design course at HND or degree level to engage in design for publishing during their studies and to experience real cover and page layout design briefs first-hand. To make the process even more similar to the way our designers work, once the judges have selected the shortlist, the Art Directors will give the shortlisted entrants feedback and further art direction on their submissions. The closing date for entries is 12 noon (GMT) on Wednesday 11 March 2015. The shortlisted entrants will be announced on this website by Friday 24 April 2015. See a short video on the 2014 winners and shortlist. The small print There is no fee for entry.
Branding 101 For Illustrators | The Illustrators Union You may think that as a professional illustrator, your work speaks for itself – that you don’t need to think about branding or a fancy logo or anything more than simply creating fabulous pieces. Unfortunately, that’s not enough any more… Contrary to conventional wisdom, branding isn’t all about you. It’s about understanding your target audiences and what they’re looking for – and balancing the way you brand yourself with what your audiences – your people – will resonate with. What Branding Is Branding is about image and reputation – it’s how someone describes you or your work if your name is mentioned. Consider this: If someone were to describe you as an illustrator, what would they say? Branding includes all of the following: How To Identify Your Personal Brand The key to identifying an effective (read: one that’s worth having) brand is to answer a key question: Why should people hire you instead of someone else? As an illustrator, this may mean: For example, you might say: Your Visual Identity
How to start your illustration career - Nate Williams The career path of an illustrator isn’t very clear and that is probably why people often ask me how I got started as an illustrator and if there is any advice I can give them in regards to becoming a professional illustrator. I think having a successful illustration career comes down to the following: Unique Consistent Style, Technical Skills, Marketing, Tracking Work and Attitude. Hopefully, you will find something useful in this article. Unique Consistent Style I think having a unique consistent style is probably one of the most important keys to having a successful illustration career. Technical Skills It’s hard to execute a good idea if you don’t have the technical skills to do it. You can search for tutorial videos on Youtube and Vimeo , but in order to save you time I highly recommend Lynda.com’s video tutorial. Marketing your illustrations All your marketing efforts should point back to your web site. What makes a “GOOD WEB SITE“? Marketing Attitude Informational Tracking the Work Final
The Successful Artist's Career Guide: Finding Your Way in the Business of Art - Margaret Peot Art is one of the best parts of your life...are you ready to make it your living? Whether you are an art student, an aspiring artist or a longtime hobbyist, Margaret Peot offers experienced advice and empowerment for taking that next step. Chapter by chapter, she'll help you map out a personalized route toward the creative life of your dreams. Get real-world advice on everything from bidding on jobs and promoting yourself to filing taxes and getting health insurance. Worksheets help you refine your goals, price your work with confidence, write an artist's statement and more. Interviews with successful artists in a range of professions reveal how they "made it," complete with advice on how you can, too.
What to Post? Why use Social Media? Social media A guide for college and university libraries Social media is a powerful new form of communication. The number of users on poular social media sites is growing at exponential rates. Because of the ubiquity of social media use, academic libraries can leverage these communication tools to interact with faculty, staff, and students in new ways. In addition to marketing, the simple act of having conversations and creating relationships with patrons is immensely useful. Many libraries are already experimenting with different social media services like Twitter or Facebook to interact and connect with their patrons, yet there are still a number of questions that come up as this is still fairly new territory. This article seeks to be a practical guide for launching and sustaining a successful social media presence. Why use social media? When starting out, the first thing libraries should always do is ask, “Why are we doing this, and what do we hope to gain from it.” Prep work What to post?
Social Media Works for You Socialnomics: How Social Media Transforms the Way We Live and Do Business - Erik Qualman The benchmark book on to the effects and implications of social media on our daily lives, and how businesses can harness its power Socialnomics is an essential book for anyone who wants to understand the implications of social media on our daily lives and how businesses can tap the power of social media to increase their sales, cut their marketing costs, and reach consumers directly. In this revised and updated second edition, author Erik Qualman presents new material based on meeting with 75 Fortune 1000 companies, 50 colleges and universities, and over 100 small businesses & non-profits since the first edition. Qualman's materials have been used from IBM to NASA to Harvard to local businesses. Social media can transform your business and your relationship with consumers. Discover what social media can do for you, and what you can do for others while using social media.
Social-Media-and-Young-Adults Top 12 Album Covers Designed by Famous Artists Phish Joy, with cover art by Fred Tomaselli. 1. Fred Tomaselli for Joy by Phish. It comes as no surprise that one of the kings of contemporary psychedelic art would team up with the legendary jam band on this 2009 release. Tomaselli's work has also been used as cover art for both the Magnetic Fields and Laura Cantrell, and was included in The Wilco Book, made by the indie-rock band Wilco. Sonic Youth's Sonic Nurse with cover art by Richard Prince. 2. 3. The Velvet Underground & Nico by The Velvet Underground & Nico with cover art by Andy Warhol. 4. New Order's Power, Corruption and Lies with cover art by Henri Fantin-Latour. 5. Sonic Youth's Daydream Nation with cover art by Gerhard Richter. 6. Blur's Think Tank with cover art by Banksy. 7. Speaking in Tongues by the Talking Heads, with limited-edition LP version by Robert Rauschenberg. 8. Horses by Patti Smith, with cover photo by Robert Mapplethorpe. 9. Lonesome Echo by Jackie Gleason with cover art by Salvador Dali. 10. 11. 12. Proceed