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How to build a Facebook community

How to build a Facebook community
Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3. 4. 5. Tag! 6. 7. Facebook levers (automatic) 8.

How to Write a Successful Spe I’ve just read (or in some cases skimmed) all 691 submissions that came in through our Web 2.0 New York call for participation. There’s some truly great stuff in there, and I feel a little like a Harvard admissions officer; we’ll accept fewer than 1 in 10 submissions, which means that there are literally hundreds of excellent talks that we will decline. I’m thrilled and amazed at the interest in the event, especially given the somewhat early deadline, but saying no to talented, engaged, and knowledgeable would-be speakers is no fun. I will say, however, that there were also a fair number of submissions that might have been good, but never made it past the first cut. A caveat: I don’t purport to speak for the entire conference industry here. My Top 5 Dos: Read examples. My Top 5 Don’ts: State the obvious.

Use Wikipedia as a Marketing Tool -- Wikipedia -- RLM PR -- Wiki Only eight years old, Wikipedia, 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well. Should yours be among them? 'If you're consumer-facing, it's important to be in Wikipedia,' says Sharon Nieuwenhuis, account manager at RLM PR, a public relations firm that offers Wikipedia placement and article correction among its services. 'It's a way of proving legitimacy, and not being in there has become something of a stigma. People go to Wikipedia to find basic information about your organization, and if they don't find it, they think, ‘Why should I pay attention to you?'' Appearing in Wikipedia can contribute to the bottom line. Getting into Wikipedia If getting into Wikipedia is highly desirable, it also seems close to impossible to many companies who've tried it -- including PacketTrap. Begin with a general PR campaign.

100 Ways You Should Be Using Facebook in Your Classroom | Online Facebook isn't just a great way for you to find old friends or learn about what's happening this weekend, it is also an incredible learning tool. Teachers can utilize Facebook for class projects, for enhancing communication, and for engaging students in a manner that might not be entirely possible in traditional classroom settings. Read on to learn how you can be using Facebook in your classroom, no matter if you are a professor, student, working online, or showing up in person for class. Note: Check out our updated version of this article for even more suggestions on Facebook in your class. Class Projects The following ideas are just a starting point for class projects that can be used with Facebook in the classroom. Follow news feeds. Facilitate Communication An excellent way to ensure students are more engaged in the learning experience, whether in a traditional classroom or at accredited online colleges, is by strengthening the communication between students and student-to-teacher.

Top 5 Budget Social Media Monitoring Tools Viralheat – our favourite low cost solution In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc? There are lots and lots of these services, but here are thumbnail reviews of 5 of the most best: SocialMention (Free) Often described as the social version of Google Alerts, SocialMention offers a really user-friendly interface. The big problem with SocialMention is that you can’t save your searches and come back to them. BrandsEye ($1 month) BrandsEye is more of an old-school reputation management tool than a social media monitoring service. Trackur ($18/month with free trial) This is one of those services that, thanks to it’s founder, Andy Beal, get’s a lot of online promotion and coverage. Ubervu (Free)

Using Twitter To Manage Online Brand Reputation | SearchRank Blo Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. If you haven’t, come out of your cave and catch up on what is going on around you! Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online. Methods @ Tab on Twitter If you simply want to monitor references to your Twitter user name, the @ tab on or the @ reply function (if using third party application to utilize Twitter) will show every tweet that responds to you or mentions you. Twitter Search RSS Feeds From then on, any mention of that keyword or phrase will display directly in your RSS reader. Tools & Services

Sources: Facebook Connect Will Be “Everywhere” on MySpace Next Y Yahoo announced that it will be making Facebook Connect a deeply-integrated part of its site earlier this week. The move surprised some people, because Yahoo itself has historically been the largest social site on the web. By relying on third parties like Facebook for key social features, like friend relationships, the company has now more narrowly defined itself as a content publisher. But we should get ready for another big Facebook Connect integration, industry sources tell us: MySpace is planning to make it a key part of the site, rolling out a number of Connect features in the first part of 2010. In addition to relying on its own “social graph” of user relationships, MySpace will use the graphs from other sites. — Facebook’s social graph is currently the most reflective of people’s real-life relationships, so apparently it will soon be a significant part of MySpace. Like Yahoo — and AOL, for that matter — the News Corp. The Identity Wars Continue There’s also Microsoft and Google.

Symbaloo Hits US Market With Start Page, Curation Engine Before there was social networking as we know it today, and before blogs, there were flat home pages. Among the first things most of us would do with these flat personal home pages would be to compile a list of links - essentially an extension of our browser bookmarks - so that our friends and other Web visitors would find out what we like, or possibly, so we could demonstrate an expertise. Now, as we have moved to a real-time Web built as much on streams as on pages, our sharing has sped up and many people are talking about the discovery and highlighting of key content as curation. New word... same idea. Good curation tools are hard to find, though I have seen a number of attempts to get the formula right - and much of the fault lies with gaps in today's search engines, who are increasingly favoring most recent content over most exact content. A Default Symbaloo Start Page With Dedicated Tiles and Resources 50 Hand-Selected Top Startups In a Symbaloo Webmix

Flipboard: le prochain gros truc Je vous fais un pari. Flipboard va être la prochaine grosse grosse application du web social. Un truc au niveau d’un Foursquare. Pour faire simple, Flipboard est le premier magazine authentiquement social sur Ipad. Avec une UX proprement bluffante, Flipboard vous fait vivre l’expérience d’un joli magazine au coin du feu. Flipboard c’est comme ces applications qui créent une expérience utilisateur rupturiste. Une fois que vous aurez vécu l’expérience, dites vous que Flipboard vient de lever, en série A, 10,5 millions de dollars auprès d’Index, de Kleiner Perkins Caufield & Byers et qu’ils ont, entre autre, Jack Dorsey (fondateur de Twitter) et Ashton Kutcher comme business angels… Nous allons vivre une déferlante Flipboard qui risque de redessiner bien des pratiques sociales…. PS (25 juillet, 18h (Paris time): et là, je découvre que Nicolas Bordas (président de l’AACC et de TBWA France) a repéré l’application le jour de sa sortie. J'aime ceci: Be the first to like this.

32 Ways to Use Facebook for Business Facebook’s not just for keeping tabs on friends and filling out quizzes — it can also be used as a highly effective business tool. It’s great for marketing your products, landing gigs and connecting with your customers. Here are 32 ways to use Facebook in your business. Manage Your ProfileFill out your profile completely to earn trust.Establish a business account if you don’t already have one.Stay out of trouble by reading the Facebook rules regarding business accounts.Install appropriate applications to integrate feeds from your blog and other social media accounts into your Facebook profile. Connect and share with others Obtain a Facebook vanity URL so that people can find you easily.Add your Facebok URL to your email signature and any marketing collateral (business cards, etc.) so prospects can learn more about you.Post business updates on your wall. Use Network, Group and Fan Pages Start a group or fan page for product, brand or business.