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How to build a Facebook community

How to build a Facebook community
Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3. 4. 5. Tag! 6. 7. Facebook levers (automatic) 8.

Web performance, delivered. By Ram Ramani, Engineering Manager Update 7/29/11: We were notified of a bug in the measurement tool that sometimes causes incorrect measurements. If your results indicated a slowdown on your pages, please run the tests again, and make sure you specify a fully qualified domain such as www.example.com. We apologize for any inconvenience and confusion this may have caused. Details: Measurement tests run for bare domains (such as example.com, without the prefix www) previously indicated that pages were loading more slowly, rather than speeding up, when using Page Speed Service. Two years ago we released the Page Speed browser extension and earlier this year the Page Speed Online API to provide developers with specific suggestions to make their web pages faster. Page Speed Service is an online service that automatically speeds up loading of your web pages. In our testing we have seen speed improvements of 25% to 60% on several sites.

How to Write a Successful Spe I’ve just read (or in some cases skimmed) all 691 submissions that came in through our Web 2.0 New York call for participation. There’s some truly great stuff in there, and I feel a little like a Harvard admissions officer; we’ll accept fewer than 1 in 10 submissions, which means that there are literally hundreds of excellent talks that we will decline. I’m thrilled and amazed at the interest in the event, especially given the somewhat early deadline, but saying no to talented, engaged, and knowledgeable would-be speakers is no fun. I will say, however, that there were also a fair number of submissions that might have been good, but never made it past the first cut. A caveat: I don’t purport to speak for the entire conference industry here. My Top 5 Dos: Read examples. My Top 5 Don’ts: State the obvious.

Updated Thesis Blogger Template - Resolved Bugs 4 months ago, I released Thesis Blogger Template. Till now it have got 800+ downloads. There were some few bugs which have been disturbing the users and viewers as you can view comments where some of our smart reader caught the errors of the template. 9957 Times Downloaded Customizable Logo Now you can directly place logo from your computer or from blogger. Search Bar Search form works perfectly from now! Google Adsense below Navbar Now you can add Google Link Unit ads below the sub navigation bar on the top of the page.

Use Wikipedia as a Marketing Tool -- Wikipedia -- RLM PR -- Wiki Only eight years old, Wikipedia, 'the free encyclopedia that anyone can edit' already has more than three million articles in English alone, covering nearly all major companies and a lot of minor ones as well. Should yours be among them? 'If you're consumer-facing, it's important to be in Wikipedia,' says Sharon Nieuwenhuis, account manager at RLM PR, a public relations firm that offers Wikipedia placement and article correction among its services. 'It's a way of proving legitimacy, and not being in there has become something of a stigma. People go to Wikipedia to find basic information about your organization, and if they don't find it, they think, ‘Why should I pay attention to you?'' Appearing in Wikipedia can contribute to the bottom line. Getting into Wikipedia If getting into Wikipedia is highly desirable, it also seems close to impossible to many companies who've tried it -- including PacketTrap. Begin with a general PR campaign.

Nonprofit Tech 2.0 How To Build Your Facebook Landing Page (If You’re Not A Programmer) Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it! Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week we’ll look at a topic that might seem basic for some. A guide to building a basic Facebook landing page. Also as usual, let’s start at the beginning. Why Is A Landing Page Important? The landing page is usually setup as the “Welcome” tab for people that has not “Liked” the page. But the Facebook Landing Page is important for two main reasons: The Wall is generic, there is no distinction between one page or another. Just ask yourself this question: What about the Wall makes me click on the “Like” button? What Is The Main Goal? If you are trying to get traffic to your Facebook Page, perhaps you’re looking at this all wrong. The magic happens on the News Feed but first… you need a “Like”.

Top 5 Budget Social Media Monitoring Tools Viralheat – our favourite low cost solution In the run up to Monitoring Social Media 09 I’ve been checking out some of the free or low-cost social media monitoring solutions. I’ve been hearing that many of the top marketing agencies still use free monitoring tools: but which ones? And how do they compare to the high-end paid-for solutions like Visible Technologies, Brandwatch etc? There are lots and lots of these services, but here are thumbnail reviews of 5 of the most best: SocialMention (Free) Often described as the social version of Google Alerts, SocialMention offers a really user-friendly interface. The big problem with SocialMention is that you can’t save your searches and come back to them. BrandsEye ($1 month) BrandsEye is more of an old-school reputation management tool than a social media monitoring service. Trackur ($18/month with free trial) This is one of those services that, thanks to it’s founder, Andy Beal, get’s a lot of online promotion and coverage. Ubervu (Free)

7 Clear Ways to Boost Tag ROI Using Tags is super easy. And to get the most out of them for your mobile marketing campaign, you simply need to keep one byword in mind: Clear. If you follow these seven steps to clarity, your Tags will be compelling, easy to use and rewarding—for you and your user: 1. Clear appeal: We all know that dogs, kids, movie stars, fast cars and bling are pretty likely to grab attention. But if you’re like most marketers, you can’t just ring up Cameron Diaz or throw in a Porsche to jazz up your creative. What you can have, however, is a custom design for your Tag. 2. If you’re putting Tags in out-of-home locations, make sure they’ll be easy to see and reach. 3. 4. What would you scan? 5. In the old days that would mean figuring out a way to measure response rate, changing the campaign, running a whole new campaign and measuring again. 6. 7.

Using Twitter To Manage Online Brand Reputation | SearchRank Blo Surely everyone that is somewhat in tune to world events has heard of micro-blogging service Twitter by now. If you haven’t, come out of your cave and catch up on what is going on around you! Twitter is quickly becoming a mainstream site where people not only communicate but gather their information. With Twitter’s popularity, brand managers everywhere are beginning to use the service to monitor conversations related to their brand and product names. This post examines some of the ways this is taking place and explores how you can use Twitter to manage the reputation of your brand online. Methods @ Tab on Twitter If you simply want to monitor references to your Twitter user name, the @ tab on Twitter.com or the @ reply function (if using third party application to utilize Twitter) will show every tweet that responds to you or mentions you. Twitter Search RSS Feeds From then on, any mention of that keyword or phrase will display directly in your RSS reader. Tools & Services

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