background preloader

How to build a Facebook community

How to build a Facebook community
Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.

http://www.socialbrite.org/2009/10/09/how-to-build-a-facebook-community-14-levers-you-need-to-be-pulling/

Related:  Social Media Networking

How to Create a High Converting Facebook Fan Page Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates.

Top 10 Things Customers Expect from Your Online Store Oneupweb has recently put out some interesting research which includes the top 10 consumer expectations that influence purchase decisions. Let’s take a closer look at these items: Pricing/shipping information clearly stated – 95.5% No surprises here, as several studies have found that “sticker shock” (the unexpected inflation of final price due to shipping and taxes) is the number one reason for cart abandonment. Crutchfield does a good job presenting not just the price but shipping, warranty and servicing prices on this product page: Looks credible and trustworthy – 76.5%

Web performance, delivered. By Ram Ramani, Engineering Manager Update 7/29/11: We were notified of a bug in the measurement tool that sometimes causes incorrect measurements. If your results indicated a slowdown on your pages, please run the tests again, and make sure you specify a fully qualified domain such as www.example.com. We apologize for any inconvenience and confusion this may have caused. Details: Measurement tests run for bare domains (such as example.com, without the prefix www) previously indicated that pages were loading more slowly, rather than speeding up, when using Page Speed Service. The test results page now prominently notifies you of this when you visit this page, if this error applies to you.

Five games that make you think about life Do you ever get that feeling, when playing games, that you really should be doing something more edifying with your life. I do, usually at about three in the morning after a marathon session of slaughtering undead in Sacred 2. It is a sad fact that most the computer games I play are about as intellectually stimulating as a fart. But, thankfully, not all. Here, I present five games I've found that force you to think a little - in some cases even get a bit philosophical.

Updated Thesis Blogger Template - Resolved Bugs 4 months ago, I released Thesis Blogger Template. Till now it have got 800+ downloads. There were some few bugs which have been disturbing the users and viewers as you can view comments where some of our smart reader caught the errors of the template. So, I have done some minor changes and fixed the bugs of Thesis Blogger Template. 7 ways to fuel fandom on Facebook Four years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia).

101 Ways to Monetize Your Blog Without Irritating Your Readers Blogging is big business these days, with some bloggers reporting six-figure or even million-dollar incomes. There are a number of ways that these bloggers earn such large paychecks, and the best know how to do it in a way that won't scare off readers. Check out 101 ways that you can earn money from your blog and learn strategies for using these tools and methods in a way that's reader-friendly. Merchandising

How To Build Your Facebook Landing Page (If You’re Not A Programmer) Update: As you know Facebook no longer supports FBML for its tabs, which is what this post was based on, but there is an updated post about How to build a Facebook Landing Page with iFrames – Don’t miss it! Building a Facebook Landing Page is easier than you think, even if you are not a programmer. This week we’ll look at a topic that might seem basic for some. For other people, specially new visitors, this might feel like “been there done that”.

30 Useful (and Unknown) Web Apps You Need to Bookmark - Page 2 FillAnyPDF FillAnyPDF is a fairly simple web app which allows you to upload a PDF file, then easily write on it wherever you want. This allows you to easily fill out any form, even if they’re not in an editable PDF form. You can also share your blank form with others, so you can collect forms from a group easily.

Related:  Marketing