Rocket Internet’s HelloFresh Says Hello To $7.5M, As The Meal Prep Service Sets Its Eyes On The U.S. Berlin’s Rocket Internet has of late made a big business out of incubating and growing e-commerce startups in emerging markets, far away from the U.S. where the competitive field is much more crowded. But today comes news of a funding round for portfolio company HelloFresh that will be used to invest directly in the eye of the storm. The meal-prep company — which assembles ingredients for a dish, and then delivers them with a recipe to your door — has picked up $7.5 million led by Phenomen Ventures, a Russian VC that focuses mainly on e-commerce investments (other fundings include rounds in Fab.com and Uber competitor Hailo). HelloFresh’s CEO Dominik Richter says will be used to help the company expand into the U.S. market. (Indeed, you might think that the fact that large food retailers are not yet doing much in the area of meal-prep focused deliveries spells an exit opportunity for startups like these; hence Rocket Internet’s interest.)
Grocery Comparison Site mySupermarket Launches U.S. Megastore For Finding Best Prices Across Amazon, Walmart, Target & More On the heels of reports that Amazon is preparing to significantly expand its online grocery service AmazonFresh, grocery comparison shopping site mySupermarket is today bringing its service the U.S. Operating something like a Kayak for grocery and drugstore products, the new U.S. version of mySupermarket lets shoppers find the best prices across top stores, including Amazon, Walmart, Target, Costco, Walgreens, Diapers.com, Soap.com, and Drugstore.com. mySupermarket was founded back in 2006, and now has offices in London, New York, Tel Aviv, and Tokyo. The company currently operates a U.K. version of the site which offers price comparisons across major European retailers including Tesco, Asda, Waitrose, Ocado, Sainsburys, Boots, Superdrug, Majestic and Virgin Wines. Last April, mySupermarket raised a $10 million round of funding, with $7 million from media and ad giant WPP, and the rest from existing investors Greylock and Pitango, with the key goal of entering into the U.S. market.
HealthyOut HealthyOut Is Like A Personal Nutritionist For Healthy Food Deliveries New York-based startup HealthyOut already has a popular iPhone and Android app for quickly finding nearby restaurants and dishes that users can order and have delivered. Today at Disrupt NY 2013, HealthyOut is unveiling a new service, which will provide users with personalized menus of food delivered to help them lose weight or just eat better overall. Launching first in New York City, HealthyOut’s delivery service is designed to provide users with healthy options two times a day, five days a week. Now, there’s no shortage of food delivery services out there. HealthyOut is designed to be “your own personal concierge and nutritionist planning out your meals,” co-founder Wendy Nguyen told me. “Everyone knows go-to meals around a given spot,” Nguyen told me. Users can personalize those deliveries based on dietary preferences or requirements. Customers can cancel or put a meal on hold if they plan to eat out somewhere else or *gasp* cook something themselves. Judge Q&A
Bar Power Is A Nightlife App To Help You Be Less Of A Jerk At Bars Once you’ve had a few drinks at a bar it’s easy to let loose and blow off steam. Unfortunately, while you’re having fun, you could end up annoying others around you, namely the staff at the venue you’re at. By acting like a fool, you’re jeopardizing your future visits, since bartenders tend to remember who was a jerk and who was a great customer. A project at our Disrupt Hackathon called “Bar Power” is an app that will remind you to “not be a douchebag.” The really interesting part of the app comes into play when you’ve done something wrong. I chatted with the team who built it, Patricia Ju and Chris Baily, and they discussed their reasons for creating Bar Power, mostly stemming from Baily’s professional experience in the bar scene. Once you’re in the app, you select the bar that you’re at and then start doing the nice things that it tells you to do.
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