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Blue Chilli EN. 5 Mobile Marketing Tools to Reach Customers on the Go. This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Looking to up your mobile marketing game? Here are five vendors that can help. 1. MailChimp Email marketing is one of the most popular ways to stay in touch with customers, and there are now many tools that can help you mobile-enable these programs. For example, MailChimp has added a number of mobile features that allow you to view your email campaign stats, see who is tweeting about you and manage your lists and subscribers from your mobile device. MailChimp customers can now also take advantage of services such as Chimpadeedoo, which gives customers the ability to sign up for your newsletter via an iPad.

MailChimp offers a free plan (2,000 subscribers and up to 12,000 emails per month) that includes all of these mobile-friendly features and more. 2. 3. Swipely’s loyalty program is free for existing customers. 4. 5. Preispsychologie für Preislisten - Roman Kmenta Experte für Preispsychologie. Preispsychologie für Preislisten In vielen Branchen, nicht nur in Form von Menüs, Speisekarten und Getränkekarten in der Gastronomie, sind Preislisten wichtige Verkaufshilfen – online wie offline. In manchen sind sie wichtiger als die Verkäufer selbst. Viele Kunden arbeiten tagtäglich mehrmals damit. Daher kann die richtige Gestaltung dieses Verkaufsinstrumentes gemäß den Regeln der Preispsychologie von entscheidender Bedeutung für Ihren Umsatz und vor allem auch für Ihren Gewinn sein.

Und das Beste ist: Die wichtigsten Tipps dafür sind einfach umsetzbar. Preispsychologie sagt: Kunden kaufen oben Viele Preislisten beginnen unten, d.h. mit dem niedrigsten Preis. Währungssymbole weglassen Wenn die Preise ohne Währungssymbol angeführt werden, sind Ihre Kunden eher bereit zum teureren Produkt oder zur höherpreisigen Dienstleistung zu greifen, zeigen Studien zur Preispsychologie. "Sie brauchen ein sauteures Produkt in Ihrem Angebot! Share on TwitterShare on Facebook Kreditkartenlogos abbilden. Simply Powerful Restaurant Marketing | WebDiner. Hotelmarketing und Hotelvertrieb - Finke Hotelconsulting.

Restaurant Marketing Tipps. Mobile Loyalty Solutions To Enhance Customer and Business Interaction. Local Marketing - Drive In Store Sales With Local Internet Marketing - LocalVox. Mobile Marketing Solutions for Small Businesses and Big Audiences. 15 Tipps für ein erfolgreiches Online-Marketing. Vielleicht ist es an der Zeit, den Staub von Ihrem Marketing-Plan zu wischen und sich mit den heutigen Marketing-Trends auseinanderzusetzen und somit ihr Restaurant auf Hochtouren bringen. Sie müssen die Grundlagen der Marketing-Strategien lernen, und was noch wichtiger ist - Sie müssen lernen was so alles heutzutage effektiv ist und was nicht. Ich teile mit Ihnen einige überprüfte Internet Marketing Strategien für Restaurants, die wirksam in der Gastronomie sind. Trends, die die Entwicklung des Marketings für die Gastronomie fördern Die Entwicklung des Marketings für Restaurants ist nicht die gleiche wie früher.

Restaurant Eigentümer verwenden keine Zeitschriften und Zeitungen mehr um sich zu promoten, wie sie es früher taten. Als seriöser Eigentümer oder Manager eines Restaurants, sollten Sie nicht nur auf die klassische "Mund-zu-Mund” Propaganda schwören. Durchsuchen Sie Google - und versuchen Sie Ihr Restaurant zu finden, indem Sie den Ort und nach der Art ihres Restaurants suchen.

Gastronomie Marketing Blog - Gastro Marketing | Tipps, Trends und Marketing Lösungen für die Gastronomie. Partner für Gastronomen I Culinarius Beteiligungs und Management GmbH. Marketingplan Gastronomie. Einleitung Ich denke, die meisten Gastronomen werden beim Thema Marketing eher intiutiv handeln - kommt ein Angebot für eine Sonderveröffentlichung zum Thema "Biergartenzeit" wird zugegriffen und eine Anzeige geschaltet.

Oder ein Radiosender bietet eine Sommeraktion an und man bucht halt mal eine Radiowerbung. Oder man wird wie jedes Jahr von der Weihnachtszeit "überrascht" und meint, mal schnell ein Mailing rausschicken zu müssen, um freie Kapazitäten für Weihnachtsfeiern anzubieten. Es geschieht also alles eher aus dem Bauch heraus und zufällig. Na, erkennen Sie sich wieder? Bedeutend besser, effizienter und im Zweifel auch günstiger ist es jedoch, einen Plan zu haben und systematisch vorzugehen. Wie man dabei vorgeht und was wirklich wichtig ist, möchte ich in diesem Bereich erklären. Eigengrafik Aufbau eines Marketingplans Ein klassischer Marketingplan besteht aus den folgenden Elementen:(1) Marktanalyse - Mitbewerber, Markt, Stärken und Schwächen ...(2) Festlegung der Ziele - z.B.

Restaurant Marketing Ideas and Trends. Restaurant Marketing: 25 Ideas To Market A Restaurant. Restaurant Sample Marketing Plan - Marketing Vision. Neon Memories Diner is a place for family togetherness organized around a common love of the traditional American diner and the simpler times of the '50s and '60s. Neon Memories Diner transcends a typical theme restaurant by putting real heart into customer service and the quality of its food, so that its unique presentation and references to times past are just part of the picture. Get practical ideas and good models with dozens of examples of successful marketing plans with Sales and Marketing Pro.

Finish your own Marketing Plan Goals CEO's Goals: Reduce shift management time to 25% of time, devoting the remainder to marketing direction and strategy Devote at least two hours per day to marketing activities marketing Goals: Achieve revenue of $1.8 million per year in year three Open a second restaurant in 2013 Strategic Goals: Become the top family restaurant in Whoville by end of year three Tactical Goals: Purpose Picture Gap Dashboard Create or edit this table.

Restaurant Marketing Plan. Free QR Code Generator & Design QR Codes, Coupons, Tracking, Analytic. Restaurant Website Design | Gourmet Marketing. Welcome to ThriveSpot. 5 Ways to Utilize Twitter in Your Restaurant Marketing Strategy | Two Top Marketing. As an independent restaurant owner, you have undoubtedly heard about the importance of social media marketing. Of all the different social media platforms out there, Twitter has become one of the most popular choices among smart Denver restaurant owners and restaurant marketing professionals. Not only can you reach thousands of people every day, but you can do it quickly, and for free. Although a large number of people have adopted it in their marketing campaigns, many are still unfamiliar with how to get the most out of it. The following are a few ways smart restaurant owners can leverage Twitter in their social media marketing campaigns. 1) Show some personalityTwitter can be a powerful way to showcase your restaurant’s unique culture and brand. 2) Offer people somethingGive people a reason to follow you. 3) LinkingMake sure to provide links in your tweets back to your website, blog, online store, press releases, or whatever else you want people to click on.

Food And Drink PR And Marketing Agency : Sauce Communications- Sauce Communications Specialising in PR for restaurants & bars, food & drink, hotels & travel, Sauce has built the reputations of the food & restaurant world’s biggest names. 4 Ways Restaurants Should Use QR Codes. Hamilton Chan is CEO and founder of Paperlinks, which provides the leading QR code infrastructure for businesses. Codes generated through Paperlinks app can be scanned by the free Paperlinks iPhone app or by any QR code reader on any smartphone platform. Despite criticism, the QR code continues to be a major player in the evolution of mobile commerce. But while many Fortune 500 advertisers may have embraced the QR code in their marketing efforts, the restaurant industry has proven a relatively late adopter of the technology. When used to power speedier transactions and provide timely information, the QR code is a useful tool for restaurateurs seeking to augment the customer experience.

On takeout menus, dine-in menus and real world advertising, the QR code has a purposeful place in the restaurant experience. SEE ALSO: 10 Funniest QR Code Fails 1. Ordering food from a smartphone is incredibly convenient. Enter the QR-coded takeout menu. 2. 3. 4. 14 Restaurant Marketing Tips – Success Online and in the Restaurant. It may be time to dust off your restaurant marketing plan and take a closer look at current trends and case studies of other successful businesses. This is where you will learn a bulk of the restaurant marketing strategies out there and, more importantly, what works and what doesn’t. I’m here to let you know some tried and true marketing strategies that have worked for restaurants in the past and present. Before I get to the restaurant marketing tips outlined in this blog post, I think you’d like to take note of a few interesting statistics relative to the food industry. Trends that Affect How Restaurants Market Themselves Restaurant marketing isn’t the same as it has always been.

Restaurants don’t use the yellow pages as much as they used to, and for good reason: people have moved to the Internet to find what they’re looking for. As a restaurant owner or manager, you shouldn’t be all of your faith into traditional advertising and word of mouth marketing. Stay current. 15 Tips to Market Your Bar/Restaurant in 30 Minutes or Less. So, you have a great restaurant – delectable food, loyal and satisfied customers and wonderful employees – but you crave for more. You envision the potential of your establishment soaring beyond your originally projected goals.

Marketing your establishment is the first step toward attaining this goal, but it does not have to be expensive or time-consuming thanks to technology and the ever-important social sphere. We’ve come up with 15 easy ways to market your bar or restaurant in 30 minutes or less. Retweet/reply to people talking about your restaurant via Twitter Using social media management tools like Hootsuite make it easy to track conversations about your bar or restaurant, even when your handle isn’t mentioned.

Jumping into these conversations, especially without being prompted, is a quick and effective marketing tactic. Respond to negative feedback Just as you should never ignore reviews, you shouldn’t ignore negative feedback via social media. Post a photo of a special dish/drink.