Rocket Internet’s HelloFresh Says Hello To $7.5M, As The Meal Prep Service Sets Its Eyes On The U.S. Berlin’s Rocket Internet has of late made a big business out of incubating and growing e-commerce startups in emerging markets, far away from the U.S. where the competitive field is much more crowded. But today comes news of a funding round for portfolio company HelloFresh that will be used to invest directly in the eye of the storm. The meal-prep company — which assembles ingredients for a dish, and then delivers them with a recipe to your door — has picked up $7.5 million led by Phenomen Ventures, a Russian VC that focuses mainly on e-commerce investments (other fundings include rounds in Fab.com and Uber competitor Hailo). HelloFresh’s CEO Dominik Richter says will be used to help the company expand into the U.S. market. (Indeed, you might think that the fact that large food retailers are not yet doing much in the area of meal-prep focused deliveries spells an exit opportunity for startups like these; hence Rocket Internet’s interest.)
Fooducate | eat a bit better Grocery Comparison Site mySupermarket Launches U.S. Megastore For Finding Best Prices Across Amazon, Walmart, Target & More On the heels of reports that Amazon is preparing to significantly expand its online grocery service AmazonFresh, grocery comparison shopping site mySupermarket is today bringing its service the U.S. Operating something like a Kayak for grocery and drugstore products, the new U.S. version of mySupermarket lets shoppers find the best prices across top stores, including Amazon, Walmart, Target, Costco, Walgreens, Diapers.com, Soap.com, and Drugstore.com. mySupermarket was founded back in 2006, and now has offices in London, New York, Tel Aviv, and Tokyo. The company currently operates a U.K. version of the site which offers price comparisons across major European retailers including Tesco, Asda, Waitrose, Ocado, Sainsburys, Boots, Superdrug, Majestic and Virgin Wines. That business has 4 million monthly users, and sees average baskets of around $130. Today, the company is making that debut with the official launch of mySupermarket.com.
HealthyOut HealthyOut Is Like A Personal Nutritionist For Healthy Food Deliveries New York-based startup HealthyOut already has a popular iPhone and Android app for quickly finding nearby restaurants and dishes that users can order and have delivered. Today at Disrupt NY 2013, HealthyOut is unveiling a new service, which will provide users with personalized menus of food delivered to help them lose weight or just eat better overall. Launching first in New York City, HealthyOut’s delivery service is designed to provide users with healthy options two times a day, five days a week. By combing through the menus of restaurants around the city that deliver, HealthyOut will come up with 10 meals a week that can automatically be sent to a customer’s home or office. Now, there’s no shortage of food delivery services out there. HealthyOut is designed to be “your own personal concierge and nutritionist planning out your meals,” co-founder Wendy Nguyen told me. “Everyone knows go-to meals around a given spot,” Nguyen told me. Judge Q&A Q: What’s the cost to consumers?