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@andrewchen

@andrewchen
Get my newsletter, usually once a week – it features long-form essays on what’s going on here in Silicon Valley. I’ve written 550+ essays which have been featured and quoted in The New York Times, Fortune, Wired, and WSJ. The topics range from mobile product design to fundraising to “growth hacking.” Andrew is one of the smartest geeks in Silicon Valley, and a brilliant and comprehensive virtuoso on a broad array of tech and non-tech topics including internet advertising, viral marketing, web analytics, social networks, online games, and all kinds of web glitter. He is a veritable Glenn Gould of startup blogging, and every chance i get i rip off his ideas and try to pass them off as my own. Respect.– Dave McClure, 500 Startups, Paypal

http://andrewchen.co/

Related:  Everything about Building StartUpsSample Newsletter

Consumer Electronics - LittleUpStarts : LittleUpStarts Consumer Electronics At Little UpStarts we love new technology and the opportunity we get to work with designers & pioneers who have a deep passion for technology, what they do and the amazing ability to turn great ideas into innovative product, improving our everyday lives…. The US market has a strong and deep-rooted reputation for investing in the design and development of new technology and continually striving to bring high tech products to consumers around the world providing solutions for our everyday needs. With the continuing trend of convergence and products combining integrated features and accessories the consumer is continually searching for the latest and greatest value within the category and products that deliver creative and innovative solutions. Our current clients in consumer electronics task us to work with their HQ in Europe, their manufacturers in Asia and liaise between the two to develop a localized product for the US and the America’s. Where We Add Value?

How to Grow Your Email Marketing List to 5 Digits and Beyond Email is a proven method for reaching prospects and cultivating long-term relationships with customers. You probably know it has one of the highest ROIs across online marketing channels, especially when used in tandem with social and search. Plus, email provides greater visibility compared with fleeting tweets and the fractured attention spans on Facebook. The big question is: How can you capitalize on email’s best features to grow your audience and generate more leads and sales? Here are 7 ways to do exactly that: 1.

Resources So you don’t have any idea where to start, right? Guess what—neither did I. I was clueless. The UX Designer’s Downward Dog: Designing in a Lean Environment « Second Thoughts Posted: May 29th, 2012 | Author: Lindsay | Filed under: mobile , Projects , side project , User Interface , volunteer | No Comments » Two weeks ago, I wanted to work on a mobile design for New York Cares’ volunteers as a way to brush up on Photoshop and tinker with Marshall Bock’s iPhone 4s Template . Background: New York Cares matches approximately 53,000 volunteers every year to projects around the 5 boroughs through partner organizations. On the NYCares website, volunteers can search projects using a variety of criteria. This functionality is available through the mobile web, but is not optimized for mobile use, nor does the organization have a mobile application.

Clay Shirky Fifteen years ago, a research group called The Fraunhofer Institute announced a new digital format for compressing movie files. This wasn’t a terribly momentous invention, but it did have one interesting side effect: Fraunhofer also had to figure out how to compress the soundtrack. The result was the Motion Picture Experts Group Format 1, Audio Layer III , a format you know and love, though only by its acronym, MP3. The recording industry concluded this new audio format would be no threat, because quality mattered most. Who would listen to an MP3 when they could buy a better-sounding CD at the record store? What Works in Silicon Valley Doesn’t Work Everywhere – And What You Can Do About It The Lean Startup Conference hosted an amazing webinar today called Beyond Silicon Valley: Applying Lean Startup Around the Globe. Justin Wilcox, Takashi Tsutsumi (aka “The Steve Blank of Japan”), and I shared our experiences helping entrepreneurs worldwide apply Lean Startup principles. Video streaming by Ustream I’d like to share with you the key points I took from the discussion.

Content Marketing Coup: How Social Media Examiner Grew Its List 234% Just two years after the launch of Social Media Examiner, founder Michael Stelzner has plenty to be proud of. He runs one of the world’s top business blogs, with an email list of more than 124,000 and growing, plus over 450,000 visitors per day. He also recently published his latest book, Launch: How to Quickly Propel Your Business Beyond the Competition, that details his strategy for developing new business initiatives. This got us curious. We wanted to learn more about his approach, and share ways that you can apply it, so we spoke with Stelzner about his book, the success of his site and the importance of email in an effective content marketing strategy. Get the Special Report, Hear the Interview

4 Archetypes of Top 40 Social Media Influencers Did you ever wonder what traits are associated with the top influencers in your industry? An examination of the highest ranking influencers in the social media arena led to the following 4 archetypes. Archetype Attributes Match Strategy Effectiveness Lean UX, Product Stewardship, and Integrated Teams Several emergent themes in software design and development are converging into a new way of working: Entrepreneurs understand the strategic value of user experience design in the guise of Steve Blank’s customer development and Eric Ries’ lean startupManagement are entrusting designers with product management responsibilities as frustrated designers are seeking them outAgile teams are coming to recognize the contribution of UX as designers learn to function in agile environments Each of these ideas have significant impact on the way user experience designers approach their work and how businesses structure their design and development efforts.

Howard Rheingold Syllabi Social Media Literacies (Based on Net Smart) First taught at Stanford, Winter 2013. Editable Google Doc version (ask me for editing privs) and editable Google Doc high school version (ask me). Social Media Issues Figuring out early stage startups In my first company, I tried to act extroverted, because I thought that’s what good leaders did. It was exhausting and counter-productive. I’ve found a more comfortable way of working and wanted to share a few thoughts and resources that have been helpful to me. The back-thumping, rapport-building, steak-and-strippers salesman is just one of several styles, and it’s not even the most effective. In fact, it tends to be actively harmful if you’re developing long-term relationships (like in large sales, long-term partnerships, and fund-raising). For all the research on this, check out SPIN Selling by Neil Rackham.

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