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Startup Marketing Blog - By Sean Ellis

Startup Marketing Blog - By Sean Ellis
Related:  StartUpsMarketing & Communications

Lessons Learned Advice and Insights for Entrepreneurs | OnStartups GrowthHackers - A Community for the Growth Obsessed to Connect and Get Inspired A Brilliant Touchpad Mouse for Touching Yourself [SFW Video] | Co.Design Famous designers love doing vibrators. Designing them, we mean! Tom Dixon, Arik Levy, Marc Newson, Yves Béhar: They've all dabbled in the sex-toy biz, and sure, it sounds a touch gimmicky -- a vanity project for the designer, a cash cow for the manufacturer -- but it actually makes a lot of sense. This is your most intimate object. Anyone who can make a floor cleaner sexy can easily make silicone sexy. So Béhar and Jimmyjane, a year after giving the lonely-hearted world his first vibrator, FORM 2, is back with FORM 3. The key is a flexy membrane at the center of the vibrator. Béhar created FORM 3 for the high-design sex depot Jimmyjane along with company founder Ethan Imboden. For more steamy design coverage, peep here. [Images via fuseproject]

Venture Hacks - Good advice for startups Performance Marketing News | PerformanceIN Y Combinator, TechStars: Investor Mentorship and Leverage Outweigh Capital "Before, if somebody offered to invest in your company, you just jumped at the chance," says Harjeet Taggar of Y Combinator. "It meant your idea is not going to die. But for the first time, people are starting to grill investors on why they should take the capital, if they can get the capital elsewhere." Taggar is a venture partner at Y Combinator, a VC that makes small investments in startups (rarely more than $20,000) in exchange for small stakes in the companies (around 2% to 10%). "You're starting to see a trend of investors having to work harder to convince founders that they should be able to invest in that company," he explains. While landing seed money may have been the primary goal in years past, Y Combinator and other similar VCs have realigned the priorities of startups. "There's a perception from afar that $20,000 for about 6% is crazy," says David Tisch, director of TechStars, a company that makes similarly small investments in exchange for mentorship.

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