Increasing Usability for E-mail Newsletters E-mail marketing has been very popular in the past ten years and it still is, most likely because of its relatively reduced costs, low amount of work required and quite large potential audience. E-mail marketing is a direct way of sending commercial messages to a group of people by using the e-mail as the main and only channel. E-mail newsletters are not always sent because a company needs to sell a product, sell ads or request donations, but is sometimes meant to build loyalty, trust and brand awareness. There are many usability guidelines for e-mail marketers to follow and in the past couple of years the number of guidelines has actually increased, as users request more and more from providers and tend to ignore poorly designed layouts.
VerticalResponse Email Marketing Blog for Small Business: How to Make the Best Use of An Email Signature So many times email signatures are an afterthought and not really looked at as an opportunity to sell. What I mean by “email signature” is the signature you put at the bottom of your person-to-person emails, not on your email marketing campaigns (although you can use signatures for that as well!) And I don’t only mean your own email signature, I mean the email signatures of all of your employees as well, especially if you’re sending out a lot of customer service related emails. First things first, you’ve got to make sure that there are standard pieces of information your employees include when they’re representing your business.
Business Email Marketing Software & Solutions - Activetrail.com ActiveTrail’s Postmaster Dept / Articles / Tag: Articles ActiveTrail’s email editor is considered the most advanced of its kind in the market. With drag-and-drop components, advanced image editor, social integration and dynamic content, anyone can build graphically rich and compel ... The world is constantly changing.
Want Better Email Conversion Rates? Try These 7 Tips. (Infographic) Email marketing can deliver tremendous results when it is done correctly. It is one of the most effective forms of online marketing -- and that isn't going to change anytime soon. Are your email campaigns performing as well as they could be? Related: 5 Do's and Don'ts For Creating Effective Email Lists My company teamed up with HubSpot to create the infographic below, using the data from the 2014 Science of Email Report. Where is Everyone? (by @baekdal) #media These days, everyone is trying to figure out how to connect with other people. It used to be simple, you just placed some ads in whatever newspaper that was most suited to your product, but now that world is becoming ever more irrelevant. So how do you connect with other people today? And more importantly, how do you do it tomorrow?
How To Write Addictive Newsletters That Trigger Conversion Building an online presence is more than just creating a stunning website, though this is an essential first step. Every business, big or small, can benefit from a compelling newsletter. This marketing tool will grow your brand, increase followers loyalty, give you a direct opportunity to communicate news and product offers and show clients (or potential clients) what you’re all about. Never created one before? Here’s what you need to become someone’s inbox regular:
15 Most Unusual and Interactive Business Cards Check out these crazy buisness cards that are interactive, fun, and eye catching! 1. Lush: Business Card Filled With Seeds The business cards were letter pressed by hand and stuffed with grass seed. Creating Email Newsletters That Convert Do you send an email newsletter to help drive sales and revenue for your business? You’re not alone. In fact, according to our own research, email newsletters are still one of the most popular types of email campaigns marketers send. But do you know the different elements to include in your newsletter to get the best results? If not, you could be missing out on valuable clicks and sales. In this post, you'll learn you 6 key elements to include in your newsletter to help increase conversions and drive more sales & revenue.
Successful Internet Marketing Strategy Most companies start internet marketing by searching for an internet marketing services provider. They may get lucky and find a good one. But most companies are going to end up hiring a firm that only possesses half of what is required to make a client successful.
A Responsive Email Framework Common UI Patterns to Build Faster You can use these UI patterns in your designs to quickly get your email into shape. We’ve included buttons, menus, block grids, callouts, typography, and thumbnails. The Fab Four technique - Responsive Emails without Media Queries The Fab Four technique to create Responsive Emails without Media Queries I think I found a new way to create responsive emails, without media queries. The solution involves the CSS calc() function and the three width, min-width and max-width properties. Or as I like to call them all together: the Fab Four (in CSS). The problem Making responsive emails is hard, especially since email clients on mobile (like Gmail, Yahoo or Outlook.com) don’t support media queries.