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L'impact du Social Media sur les marques

L'impact du Social Media sur les marques

Essential reading for online community managers A good friend of mine started a new job for the new year – working in social media for a UK charity. She asked me what reading I could recommend for somebody looking to learn more about online communities and how they can be launched and grown. There are a whole range of great books out there on how social media is used and the impact this is having on society (anything by Gladwell or Shirky would be a great starting point), but she was interested specifically in things that help managing and growing communities online.

Employer Branding Numbers Everyone Should Know Think you don’t need an employer branding strategy? Read on about a few numbers. The percent of employees, out of 19,000 surveys and exit interviews, who leave an organization for reasons other than money. In that same survey, 89% of employers said they believed that employees left only because of money!

Building Customer Communities Is the Key to Creating Value - Bill Lee by Bill Lee | 1:00 PM February 1, 2013 What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. Creating and capturing such value from customer relationships doesn’t just happen, no matter how stellar your products and services are. It requires an enhanced value proposition, what I call a Level 4 customer value proposition.

HOW TO: Build Your Brand on Tumblr The Social Media 101 Series is sponsored by Global Strategic Management Institute. GSMI's Social Media Strategies Series are the leading educational events for organizations looking to advance their online capabilities. Learn more. Starting your first business in France? Here are the steps, and some great tips! Starting a business in France is an adventure. Ever heard the horror stories of Italian bureaucracy? Well – France has it too! When you go through this adventure you will encounter stamp-fetishism, physical paper obsessions, snooty bank employees, and stamp-wielding government employees.

Finding Experts on Twitter Just Got Easy with Twendly Twendly, a new expertise search engine, has launched making it easier than ever to find subject matter experts to follow on Twitter. Twendly is different to both Google Search and Twitter Search in a couple of ways. Let me explain (with the help of some images):— A Google search on “SQL” returns the best documents and/or sites to visit to find out more on SQL. A Twitter search on “SQL” returns tweets showing who’s talking about SQL right now.

Secrets of Employer Branding Leaders: Unilever Is your company considered a great place to work? Pay attention, because it can make all the difference in your quest to recruit the right people for your organization. Our latest research proves that a strong employer brand attracts and retains top talent, reducing both recruiting costs and attrition rates. But how exactly does a company build such a brand? This is the first in a series of interviews we conducted with customers who are attracting interest on LinkedIn for all the right reasons. Unilever is near the top of the list, so we sat down with Paul Maxin, Global Resourcing Director, who has been with the company since 2006 and has 25 years of experience working both with agencies and in-house.

The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad. The concept is buried pages deep in a patent for a "gaze tracking technique ... implemented with a head-mounted gaze-tracking device that communicates with a server."

Achieving Statistical Significance with AdSense A/B-Testing · Denis Grosz Most publishers are aware that testing different templates against each other is one of the easiest ways to increase AdSense revenue. Knowing when you have actually stumbled on a winning template, however, is surprisingly complex. Some publishers are tempted pull out their statistics textbooks and start performing the calculations to determine the thresholds for various confidence levels. They start graphing the curves that illustrate the requisite margins-of-victory of one template over another.

Responsive Navigation: Optimizing for Touch Across Devices As more diverse devices embrace touch as a primary input method, it may be time to revisit navigation standards on the Web. How can a navigation menu be designed to work across a wide range of touch screen sizes? In these demos, Jason Weaver and I decided to find out. How To Create the Perfect Facebook Fan Page » Techipedia This article is updated. If you are reading this in 2011, please see the new how to build a perfect Facebook page article. This is a guest post by Jesse Stay, founder and CEO of and all around great Facebook Fan Page coder. He’s volunteered to give away a copy of his recent book, FBML Essentials, to two readers. Scroll down to the end of the post for details on how to win. Now you can measure and benchmark your talent brand with LinkedIn’s Talent Brand Index At LinkedIn, we love the expression “if you can’t measure it, you can’t manage it,” and we run our business accordingly. But not everything that’s important is easily measurable. Building a strong talent brand is now a strategic priority for most forward-thinking companies. 70% of employers on LinkedIn say it’s a top priority, but only 33% actually measure the strength of their talent brand. Today we aim to change that with the launch of LinkedIn’s Talent Brand Index, a simple metric allowing you to measure, benchmark and ultimately elevate your talent brand.

Holiday discounts offered to travellers with a large number of social media followers Marketing & Advertising Tourism & Travel Offering deals to social network users with a large number of followers is based on the logic that the cost of the discount will hopefully be outweighed by the subsequent exposure and publicity. We’ve already seen the model employed by fashion brand Volga Verdi, and now Hotelied is looking to apply the same thought process to the travel industry. Hotelied is focused on serving “lifestyle” properties and luxury four-star and above hotels. It offers these organizations the opportunity to target heavy discounts towards influential travellers with a large amount of social media clout, but deals can also be targeted towards travellers from certain industries — for example, users who work in fashion or entertainment — or to frequent travellers. When the model works, it offers a win-win for both the organizations offering the discount, and the consumer.

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