background preloader



PwC Achieve your strategic intent Help your organisation achieve its full potential Operate globally Stay ahead with the right business model Grow revenue Deliver customer value and grow your business Grow and innovate Drive innovation that delivers Achieving breakthrough innovation and growth Find out more Giving your organisation the best opportunity to reach its full potential Find out more Types of Marketing Exlore the strategies you will become familiar with as a professional marketer... Very often the success or failure of a company is a direct result of an effective or not so effective marketing strategy. Therefore, choosing a marketing strategy that fits the company product is of vital importance. Deciding on your audience The first step toward developing an appropriate marketing strategy is to know your audience.

Bruce Mayhew Blog: Training And Development, Communication Training Blog June 27, 2011 by Bruce Mayhew Understanding the work ethics and generational differences of Boomers, Gen X-ers and Millennials (Gen Y-ers), will give your business a competitive advantage when you look to: * Hire the right people: Help all employees manage the generation gap to reduce internal conflict and improve employee motivation and productivity Monitor Introduction to Marketing: Tools to Set Enterprises Apart Want to learn how successful businesses use marketing to increase revenue, share and profitability? In an increasingly competitive market, marketing skills are vital to help organizations stand out, win customers, build loyalty and sustain long term impact and returns. This business and management course will help you understand the role of marketing and introduce you to the latest tools to help create value and competitive advantage for an enterprise.

Logiciel de gestion d'entreprise ERP Processus d'approvisionnement Réduisez les coûts avec la prise en charge des processus d'achat et de logistique exhaustifs. Planification produits The Cambridge Group 7 reasons to be interested in DNVB in brief After appearing for the first time in the article entitled “The Book of DNVB : The Rise Of Digitally Native Vertical Brands”, kind of a manifesto by Andy Dunn written in May 2016 on Medium, the DNVB acronym (meaning Digitally-Native Vertical Brands) was invented to describe the business model he managed to conceive with his associate Brian Spaly when creating Bonobos in 2007. Too often compared with standard e-commerce companies, DNVBs are startups/companies with radically different business model when compared with traditional actors ; in terms of conceiving their brand and its roles in consumers life as much as in their way of approaching, understanding and addressing them. This new type of brand include most of the succeeding innovative startups born around year 2007, which are already rivaling against big companies, such as Warby Parker, Dollar Shave Club, Glossier or Casper. But what makes a DNVB truly strong and singular ? 1.

Resell and Recycling of Mobile Devices Increase the financial return on your original mobile technology investment by selling your broken, end-of-life, or surplus devices to Sims Recycling Solutions. Or, take advantage of our repair and refurbishment services and redeploy used devices within in your organization. Five benefits to the bottom line Gain revenue from retired and obsolete equipment Enjoy fast cash settlements or revenue-sharing opportunities Extend the life of devices and decrease overall cost of ownership with repair and redeployment services Achieve cost-effective and sustainable asset management with in-house repair, remarketing, and recycling services Experience the peace of mind that comes from complete destruction of digital data.

Booz & Company Luxe : comment cibler la génération Z à travers les cultures ? Ils sont nés après 2000 et représentent 32 % de la population mondiale. Ces jeunes, connus sous le terme de génération Z ou de « digital natives », s’avèrent plus économes, plus réfléchis et plus engagés, comparés à la génération précédente (génération Y), ce qui contraint le secteur du luxe à devoir se réinventer pour répondre aux attentes de ces consommateurs de demain. Si les consommateurs issus de la génération Z partagent des caractéristiques communes et relativement uniformes – un mode de vie centré autour de la musique, Internet, le smartphone et les loisirs notamment – la diversité culturelle reste malgré tout une composante inhérente à ce groupe social particulier. Ainsi, examiner les comportements de consommation des adolescents Z dans le domaine du luxe, selon les différents pays, est un gage de réussite pour la mise en œuvre de stratégies marketing adaptées en entreprises.

Le « social bookmarking » : une pratique incontournable Par Anne Delannoy A l’heure où la profession se questionne sur la place et la mise à disposition des ressources numériques en ligne, il nous a semblé nécessaire de faire le point sur le “social bookmarking” traduit en français par partage de signets, de favoris ou de marques-pages. Cette pratique permet de sélectionner, d’archiver et de partager des ressources. Diigo, Delicious, Pearltrees mais aussi Zotero sont des exemples de plateformes internet qui permettent ces usages, certaines comme Diigo offrent de nombreuses fonctionnalités qui les rendent très complets. Les signets sont des pages ou des sites internet que nous souhaitons enregistrer pour pouvoir y accéder ultérieurement.

10 Books Every Aspiring Millionaire Must Read If you aspire to the summit, learn from those who have already climbed mountains. June 20, 2018 9 min read Opinions expressed by Entrepreneur contributors are their own.