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Always Up-To-Date Guide to Social Media Image Sizes. How to write a good business story. Commandites: «L'activation doit servir l'événement» Dans le cadre du Festival Montréal en lumières, Bell a décidé cette année d'offrir aux visiteurs une activation conjointe avec Le Massif afin de proposer une expérience inédite. Discussion sur la stratégie de commandites en 2017 avec Nicolas Poitras de Bell. L'activation déployée cette année sur la Place des festivals permettait aux intéressés de vivre, par la réalité virtuelle, une descente du Massif (également commandité par Bell) au lever du soleil.

Présentée dans le cadre de Montréal en lumières, soutenu par Bell depuis 2014, cette initiative représente bien le type de contenu privilégié désormais par l'annonceur, selon Nicolas Poitras, vice-président, communication-marketing pour les services résidentiels de Bell. Pour lui, ce type d'expérience, en lien avec le thème de l'événement (dans ce cas-ci la célébration des plaisirs hivernaux) et possible grâce à des alliances stratégiques, bénéficie à la fois à l'annonceur, à l'événement et au spectateur.

Evénementiel

PR. Employee Communications. 5 ways to overcome the challenges of mobile communication | Articles | Internal Communications. You think you have problems reaching your staff? Try communicating to 12,000 employees when 80 percent of them are not desk-bound—or even earthbound. That's the challenge that communicators for Canadian airline WestJet faced when they decided to amp up mobile messaging to its far-flung staff.

WestJet employs pilots, flight attendants, baggage handlers and others in airports across Canada and elsewhere, says Robin Farr, director of internal communications and culture manager. Some are on the road for days at a time, and powering up the laptop might not be a priority for an crew member collapsing in a hotel after a redeye flight. WestJet isn't alone in recognizing the need for mobile. Internal communicators know they should be using the devices in everyone's purse or pocket, a survey from RMG and Ragan Communications reveals. Many, though, are unsure where to begin and how to build a mobile channel. [Free download: Want better employee engagement?

1. Don't trust your employees with mobile? 11 must-read articles for communicators | Articles | Main. “I am surprised to see how much I have written; with stories, even a page can take me hours, but the truth seems to flow out as fast as I can get it down.” —from Dodie Smith’s “I Capture the Castle.” Having recently published my 300th blog post, I can now say with assurance, “I wrote a blog about that once,” whenever my colleagues bring up random discussion topics. Below are a few posts of mine that might be useful to corporate communicators and PR pros: 1.

Does a friend or loved one have trouble with hyphens? Heading off hyphenation headaches 2. 8 ways PR pros can remember names 3. 8 activities to jump-start your creativity 4. 6 ways communicators can say “no” [FREE DOWNLOAD: 7 questions to answer when creating an internal app] 5. 25 inspiring email subject lines 6. How to deal with nitpicking co-workers 7-8. 12 fantabulous made-up words 17 more made-up words 9. 10 corporate writing crimes 10. 101 transitions to help connect your writing 11. 32 alternatives to “a lot” (Image via)

Le blog du communicant. 15 tips for improving your photos and videos | Articles | Main. Communicators tend to think of themselves as wordsmiths, whether it's writing press releases or cranking out stories for the intranet. Nowadays the demand for photography and video skills are rising, given that nearly everyone owns a photography studio in the form of a smartphone. The question is how to take better pictures? Yes, by all means, hire a pro if you possibly can. Professional-quality photos or video matter. Sometimes, though, you're forced to snap a shot. In a time of shareable images, the old style no longer works—grip-and-grin pictures of donors handing over giant checks, St.

So we sought out tips from professional photographers and videographers. 1. The famous war photographer Robert Capa once advised, "If your photographs aren't good enough, you're not close enough. " Of course, he also died on the job when he stepped on a landmine, notes Kristin Griffin of Kristin Griffin Photography. 2. 3. "When photographing a person, use the whole frame," says photographer Joel H. 4.

Choix CRM: 9 éléments clés à considérer. Avec l'avènement des technologies de l'information au cours des dernières décennies, nous avons assisté à plusieurs bouleversements sur le plan culturel, économique et social. Du côté des entreprises, nous avons assisté à une informatisation des systèmes de gestion. Dans ce contexte, les CRM ont fait leur apparition. Bien que les CRM ne sont plus considérés comme nouveaux sur l'échiquier des solutions technologiques dans les organisations, ils demeurent peu connus et plusieurs entreprises ont de la difficulté à les implanter efficacement. Lorsqu'elles y arrivent, c'est le support à plus long terme qui fait défaut. Souvent, le problème est à la source.

D'entrée de jeu, la solution CRM n'a pas été sélectionnée en fonction des besoins et de la réalité de l'entreprise. Dans cet article, nous verrons 9 éléments à considérer dans le choix d'un CRM. 1-Vérifier la compatibilité avec les outils déjà en place Quels départements doivent communiquer via votre CRM? Éviter les doublons entre les outils. 6 sources for unique stock photos | Articles | Main. It's no secret that for today's bloggers, many websites are offering free, high-quality stock photography. While lots of these websites are wonderful, the sheer volume of images available on them can be overwhelming to sift through. These sites tend to be generalists, offering a smaller number of photos across a broader range of categories. If you're looking for something unique, specific or offbeat, you might end up searching multiple sites to find that one perfect image you need.

Luckily, a handful of free stock photo websites are targeted toward a specific niche or category. Whether your blog caters to foodies, history buffs or creative freelancers/marketers, you can find a stock photo site worth checking out. Note: Each website has its own licensing rules; check before downloading and using any photos. 1. Gratisography is a great place to find free, high-resolution images that are quirky, offbeat, and just plain fun. 2.

[WHITE PAPER: How can you improve your internal email game? 3. Why It's Not Too Late To Start A Blog (And 7 Steps To Get Started)