The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics, the yellow curve is known as the logistic function. History The concept of diffusion was first studied by the French sociologist Gabriel Tarde in late 19th century and by German and Austrian anthropologists such as Friedrich Ratzel and Leo Frobenius. The study of diffusion of innovations took off in the subfield of rural sociology in the midwestern United States in the 1920s and 1930s. In 1962 Everett Rogers, a professor of rural sociology, published his seminal work: Diffusion of Innovations. Elements The key elements in diffusion research are: Characteristics of innovations Studies have explored many characteristics of innovations. Characteristics of individual adopters Characteristics of organizations Process Decisions Notes
Diffusion of Innovations, 5th Edition (9780743222099): Everett M. Rogers, Everett Rogers: GatewayUses and gratifications theory - Wikipedia, the free encyclopediUses and gratifications theory (UGT) is an approach to understanding why and how people actively seek out specific media to satisfy specific needs. UGT is an audience-centered approach to understanding mass communication. Diverging from other media effect theories that question "what does media do to people?", UGT focuses on "what do people do with media?" This communication theory is positivistic in its approach, based in the socio-psychological communication tradition, and focuses on communication at the mass media scale. The driving question of UGT is: Why do people use media and what do they use them for? UGT discusses how users deliberately choose media that will satisfy given needs and allow one to enhance knowledge, relaxation, social interactions/companionship, diversion, or escape. It assumes that audience members are not passive consumers of media. Uses and gratifications approach Assumptions of the theory Heuristic approach of UGT History
Breaking the Mold: An Educational Perspective on Diffusion of Innovation/Rogers’ Diffusion of InnovationsBy Ritushree Chatterjee When discussing Roger’s Diffusion of Innovations, many have wondered how Roger’s model would apply in today’s information age. What relevance does the Diffusion of Innovation model have in today’s information age? The information age is signified by the instant access to information, more stress on self-reliance, not bound by any geographic boundaries. Do we still have a strong sense of belonging to a community, the origin of the Diffusion of Innovation? Are we bothered by sanctions by the community? Innovation and adoption have become mundane words in our fast paced technologically savvy lives. Diffusion Rogers (Rogers, 2005, p. 5) defines diffusion as "the process in which an innovation is communicated though certain channels over time among the members of a social system." Four Elements of Diffusion of Innovation Innovation What is innovation? Communication Channels Time Time is an important factor in studying diffusion research.
LiteracyGlobal adult literacy. World illiteracy halved between 1970 and 2005. The United Nations Educational, Scientific and Cultural Organization (UNESCO) defines literacy as the "ability to identify, understand, interpret, create, communicate and compute, using printed and written materials associated with varying contexts. Literacy involves a continuum of learning in enabling individuals to achieve their goals, to develop their knowledge and potential, and to participate fully in their community and wider society". History Illiteracy rate in France in the 18th and 19th centuries Origins of literacy Literacy is thought to have first emerged with the development of numeracy and computational devices as early as 8,000 BCE. The earliest forms of written communication originated in Sumer, located in southern Mesopotamia in 8000 BCE. Egyptian hieroglyphs emerged from 3300-3100 BCE and depicted royal iconography that emphasized power amongst other elites. Origins of the alphabet
From creation myth to the reality of innovation todayOn the surface, Malcolm Gladwell’s latest article for The New Yorker, “Creation Myth: Xerox PARC, Apple, and the truth about innovation“, is a story about the mouse and how inventions travel – and evolve – across time and place. But examined more deeply, the article is really about the factors that determine whether you end up with an invention or an innovation. Simply put: “invention” is the manifestation of an idea or creation of something new. It doesn’t become an “innovation” until it’s applied successfully in practice – i.e., it reaches the market and impacts people’s lives. The story of PARC – and for that matter, any other innovative company – is indeed a mix of hopeful inventions, world-changing innovations, and missed opportunities, as Gladwell observes. On the challenges of invention and innovation 1. 2. 3. 4. 5. A note on the popular story of the mouse Speaking of the “expert mind”… There’s a nuance that’s often forgotten in popular retellings of the story of the mouse.
FEED: The Razorfish Digital Brand Experience Report 2009 Key Fin"Rogers' diffusion theory in education: The implementation and sustain" by Vernon F FisherVernon F Fisher, University of Nebraska - Lincoln Abstract This qualitative case study examined how teachers implement and sustain innovations introduced through staff development programs. Subject Area Education, Administration|Education, Teacher Training|Education, Curriculum and Instruction Recommended Citation Vernon F Fisher, "Rogers' diffusion theory in education: The implementation and sustained use of innovations introduced during staff development" (January 1, 2005).
El Blog para aprender inglésHow any business can innovate like Appleby Josh Bernoff Yeah, right. Innovate like Apple. You can do it. One of the smartest guys I know is James McQuivey, who works with me at Forrester Research. It's very human to think about the linear evolution that created a product like the iPad. It's also wrong. In fact, breakthrough new products come about from a combination of forces. You can do this too. Exploit the adjacent possible. It's not that easy, you say. Photo by Grant Robertson via Flickr.