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Diffusion of innovations

Diffusion of innovations
The diffusion of innovations according to Rogers. With successive groups of consumers adopting the new technology (shown in blue), its market share (yellow) will eventually reach the saturation level. In mathematics, the yellow curve is known as the logistic function. The curve is broken into sections of adopters. History[edit] The concept of diffusion was first studied by the French sociologist Gabriel Tarde in late 19th century[3] and by German and Austrian anthropologists such as Friedrich Ratzel and Leo Frobenius.[4] The study of diffusion of innovations took off in the subfield of rural sociology in the midwestern United States in the 1920s and 1930s. In 1962 Everett Rogers, a professor of rural sociology, published his seminal work: Diffusion of Innovations. Elements[edit] The key elements in diffusion research are: Characteristics of innovations[edit] Studies have explored many characteristics of innovations. Characteristics of individual adopters[edit] Process[edit] Decisions[edit]

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UIIN Good Practices Just before the end of the year 2013, UIIN published the first edition of its Good Practice Series. The second edition followed in 2014. The case studies are developed to support, develop and strengthen the interaction between Higher Education Institutions (HEIs) and business. The objective of the series is to highlight a wide variety of cases in different settings. Relevance paradox The relevance paradox describes an attempt to gather information relevant to a decision, which fails because the elimination of information perceived as distracting or unnecessary and thus detrimental to making an optimal decision, can also inadvertently exclude information that is actually crucial.[1] Definition[edit] In many cases in which action or decision is required, it is obvious what information relevant to the matter at hand may be lacking: a military attack may not have maps so reconnaissance is undertaken, an engineering project may not have ground condition details, and these will be ascertained, a public health program will require a survey of which illnesses are prevalent, and so on. However, in many significant instances across a wide range of areas, even when relevant information is readily available, the decision makers are not aware of its relevance because they lack the information which would make its relevance clear. Examples[edit] Avoidance[edit]

From creation myth to the reality of innovation today On the surface, Malcolm Gladwell’s latest article for The New Yorker, “Creation Myth: Xerox PARC, Apple, and the truth about innovation“, is a story about the mouse and how inventions travel – and evolve – across time and place. But examined more deeply, the article is really about the factors that determine whether you end up with an invention or an innovation. Simply put: “invention” is the manifestation of an idea or creation of something new. It doesn’t become an “innovation” until it’s applied successfully in practice – i.e., it reaches the market and impacts people’s lives. The story of PARC – and for that matter, any other innovative company – is indeed a mix of hopeful inventions, world-changing innovations, and missed opportunities, as Gladwell observes.

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The 16% Rule: The Secret to Accelerating Diffusion of Innovation (Presentation Slides) Over the last few months I have had the pleasure of presenting The 16% Rule, my theory on accelerating diffusion of innovation, at the 2011 ADMA Forum and at The Customer Show, Sydney. Thanks to everyone who came along to see me present, it is always an honour to speak in front of a full house. And an extra special thank you for the kind ratings. I’ve been informed that The 16% Rule was rated among the top 5 presentations at ADMA Forum, and was a “crowd favourite” at The Customer Show. I have now loaded up my presentation slides to SlideShare (below) for your reference. Shout out to Charlie Rose from Two Thorns for the great design job on the graphs.

How any business can innovate like Apple by Josh Bernoff Yeah, right. Innovate like Apple. You can do it. Sure. Finding Your Work Sweet Spot: Genuine Interest, Skills & Opportunity There are two types of work in this world. The first is the laborious kind, which I call “work with obligation.” It’s work that we do because of a contractual obligation. The second – very different – type of work that we do is “work with intention.” 60 Really Cool and Creative Error 404 Pages Having a good Error 404 page is perhaps as important as having great contents. Sometimes it may not be your fault visitors landed on error pages, but being able to communicate and direct them back to the home page is as good as a second chance to re-engage a visitor. Error 404 page helps you does that. If you don’t have a Error 404 page on your website or blog, you should probably start thinking of creating one.

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