A Comprehensive Guide To The Art Of Copywriting for all aspiring copywriters. , this infographic serves as a comprehensive guide to those learning the trade—explaining everything you need to know about copywriting. you with tips, definition of key terms and even a list of the ‘most persuasive words’ to help you improve your copy. the infographic below: [via ABC Copywriting ] The Bazaar is a fast-growing, global marketplace to buy and sell art and creative products. Chris Shrigley's Blog - Staying Focused and Motivated as an Indie Developer Working Alone. Staying Focused and Motivated as an Indie Developer Working Alone. The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. (This article is cross posted on my website Indielicious.com) I’ve spent the past year working out of my home office on projects and side project and other hare brained ideas. Before I went independent, I worked in a busy studio in the thick of everything. Lately I’ve been struggling a little with focus and motivation, and I’ve spent some time trying to figure out what the problem is, and why I’m stuck in this uncharacteristic funk and rut. I’ve pretty much identified two main problems with being an independent developer and working alone. The first problem I have is lack of focus and my susceptibility to distraction. The second problem, which is more insidious and way more negative than the first, is staying motivated.
Creativos Sin Ideas BSc (Hons) Computing & Games Development - Course overview TECHNOLOGY SUPPORTED LEARNING - ipad mini and ebooks As a computing student at Plymouth, a key aspect is how we use the technology itself to support your learning. You will receive an Apple iPad mini to give you access to various additional resources that support your modules (e.g. podcasts, eBooks (see below)), as well as to enable you to participate in interactive activities such as in-class voting and feedback, and for accessing various University online systems such as module sites, the electronic library, and of course email. Free eBooks for all first-year undergraduates on computing courses First year computing students at Plymouth University have access to free of charge eBook versions of textbooks. This exciting initiative facilitates the learning process and enables lecturers and students to annotate texts and share their notes and views online. The list of books currently available comprises:
86-Year-Old Is The Baddest Great-Grandmother On Instagram The term “young at heart” can sometimes be thrown around fairly easily, but there’s probably no one more deserving of this title than baddiewinkle, an 86-year-old great-grandmother who is just as “groovy” and “rad” as any 16-year-old out there today. Almost every day, “baddie” shares images with her followers on Twitter and Instagram. And there are a lot – more than 200,000 on Twitter and more than 30,000 on Instagram. She’s extraordinarily hip as far as great-grandmothers go, because she seems to know what “twerking” is, uses “Gucci” as an adjective and even does a “pop, lock and drop it” dance in a vine video. The icing on the cake – her insistence that she’s about to “steal your man.” Her Twitter account links to an Etsy shop that seems to be run by a woman that Baddie identifies as her great-granddaughter in one of her photos. Source: Instagram | Twitter | Etsy (h/t: dailymail) “on my way to steal your man” ACID just drop it “trying to live a little longer” “Having dinner at hooters !
Leaving AAA: Why Naughty Dog's star designer became a teacher When Richard Lemarchand left Naughty Dog in 2012, he did so while at the top of his field. A lead designer on the studio's flagship Uncharted franchise, Lemarchand departed triple-A game development to join the faculty at the University of Southern California's School of Cinematic Arts, within the Interactive Media and Games Division. At the time it seemed a puzzling career move - at least for those who didn't know him. "I’ve always had an indie kid’s soul, I think," he says. "I grew up in the 80s. Now coming to the end of his first academic year at USC, the school which produced the likes of Journey developers Jenova Chen and Kellee Santiago, Lemarchand has a few moments to reflect back on his transition from developer to educator. "I expected there to be a big, even jarring shifting of gears to have to deal with," Lemarchand tells Gamasutra, in reference to his professional transition. Lemarchand cites the work philosophy of his former studio for the easy adjustment.
Cuándo un Tagline, Cuándo un Claim Tagline, Claim, Selling Line, Letiv Motiv, Brand Idea, Slogan, Motto, Tacle y Mantra, son algunas de las palabras que muchos todavía utilizan de forma indiscriminada para hacer referencia a algunas expresiones verbales de la propuesta de valor de una Marca. Esto no sólo no ayuda a entendernos entre nosotros, sino que construye mucha confusión en nuestros clientes. No es la primera vez que un cliente pudiera preguntarse por qué la agencia de publicidad le está hablando del Claim de la Marca y la de Branding del Tagline de la Marca, o que quiera utilizar la Idea de Marca como Tagline o Claim. En su dia, y lo podéis encontrar en Branzai, ya explicamos la diferencia entre Idea de Marca (Brand Mantra) y Manifiesto Corporativo. Si bien son conceptos similares, distan mucho de su objetivo y uso, aunque podemos hacerlos convivir, hay que ser conscientes de los diferentes modelos de convivencia. Por lo que es un elemento estrategico a largo plazo de nuestra Marca.
SkyFolio » So you want to work from home? Some of my students asked for tips about climbing the corporate ladder but truth be told, I hate the corporate ladder. Every time I find myself getting promoted, I end up resigning shortly after — even from my best employers. I had been a work-from-home person for most of my career because I usually earn money from writing and doing art/tech when I find myself getting tired of the corporate world. For 2013, my typical week is roughly: Mondays: (At home) Prepare lectures for 3 hours + do game production work for 5 hoursTuesdays to Thursdays: Teach / do academic admin work for 3 hours + (at home) do production work for 5 hoursFridays: (At home) Do game production work or write research + run errandsSaturday: Industry meetings Depending on which part of the quarter, there could be more academic work load than production work load. It sounds like I have a lot of free time, but this setup actually requires a lot of discipline. 5. 4. Just make sure that you stick to your calendar/planner. 3. 2.
LinkedIn Best Advice YC Sim's Blog - Making the Jump: my journey from Flash games to desktop games! The following blog post, unless otherwise noted, was written by a member of Gamasutra’s community. The thoughts and opinions expressed are those of the writer and not Gamasutra or its parent company. A few years ago, I made the huge decision to leave a comfortable, well-paying engineering job with a fairly large oil and gas firm to pursue a career as a game developer. In my country, Malaysia, that's a pretty strange career choice, in a land where many parents consider engineering and medicine as coveted jobs for their children. I don't make a life decision like that very lightly, of course, and I was already making sponsored games in my spare time by the time I left my job. At the cost of having very little sleep over the nights and weekends, I had been beavering away, learning game development skills on the side, reading articles from Gamasutra, watching how the bigger developers make money from the Flash gaming market. Some of the key strategies I used throughout these years were:
On a Beam of Light: The Story of Albert Einstein, Illustrated by the Great Vladimir Radunsky by Maria Popova The charming visual tale of an introverted little boy who grew up to become the quintessential modern genius. Given my soft spot for picture-book and graphic-novel accounts of famous lives, including Charles Darwin, Julia Child, Hunter S. Thompson, Richard Feynman, Ella Fitzgerald, and Steve Jobs, I was instantly taken with On a Beam of Light: A Story of Albert Einstein (public library). The story begins with Albert’s birth — a beautiful but odd baby boy who turns one and doesn’t say a word, turns two, then three, and nary a word. Instead, he “just looked around with his big curious eyes,” wondering about the world. One day, when Albert was sick in bed, his father brought him a compass — a small round case with a magnetic needle inside. This was that pivotal spark of curiosity that catapulted his young mind into a lifetime of exploring those mysteries. It was the biggest, most exciting thought Albert had ever had. Images courtesy of Chronicle Books © Vladimir Radunsky
Interview with Nader Khalili, Cal-Earth Architect Nader Khalili began his career in Iran. By the 1970’s he headed a thriving practice specializing in skyscrapers with offices in Tehran and Los Angeles. But as the decade came to a close, he felt he'd lost his center. He gave up his lucrative practice and spent five years traveling the desert regions studying the vernacular architecture of his native country. It proved to be the turning point in his career, allowing him to test new building methods based on traditional construction such as his Geltaftan Earth-and-Fire System and later his "Superadobe" system. In this interview, conducted in March 2005, Khalili talks about designing Lunar housing, working with the U.N., and his decision to abandon conventional wisdom and run his own race. Q: How did you start doing this kind of work? I really had a dream in my mind. I said ‘What if I set fire to earth buildings? When I closed my business I already had ten years of experience. Then I thought, why can't he race alone?
This is Why I'll Never be an Adult I have repeatedly discovered that it is important for me not to surpass my capacity for responsibility. Over the years, this capacity has grown, but the results of exceeding it have not changed. Normally, my capacity is exceeded gradually, through the accumulation of simple, daily tasks. But a few times a year, I spontaneously decide that I'm ready to be a real adult. I don't know why I decide this; it always ends terribly for me. The first day or two of my plans usually goes okay. For a little while, I actually feel grown-up and responsible. At some point, I start feeling self-congratulatory. This is a mistake. I begin to feel like I've accomplished my goals. What usually ends up happening is that I completely wear myself out. The longer I procrastinate on returning phone calls and emails, the more guilty I feel about it. Then the guilt from my ignored responsibilities grows so large that merely carrying it around with me feels like a huge responsibility. It always ends the same way.
The terrible and wonderful reasons why I run long distances - Part 6 Update: Blerch running shirts are now in stock! "I believe in The Blerch" running shirts are now available, as well as oversized fridge magnets and bumper stickers. View shirts and stickers here Notes from the author My current training The race I mentioned in the beginning of this comic is the White River 50 mile endurance run. When I ran the race two years ago, I blogged about it here. Boston Two years ago I did an interview with Men's Health where I mentioned trying to qualify for Boston. "I run to seek a void" This line came from Haruki Murakami's book What I talk about when I talk about running. Running books In addition to Murakami's book, here's a couple of my favorite books about running: Born to run A great book about the history, biology, and current state of running long distances. "But running is bad for your knees!" But running isn't for everyone, I get that. If you can't run, go ride a bike. My PRs Most of my PRs aren't great. My favorite runs in the world: Mt. That's it!