background preloader

Social Media: The Free Beginner's Guide from Moz

Chapter 1 Introduction What is social media? "Social media" is a way for people to communicate and interact online. While it has been around since the dawn of the World Wide Web, in the last 10 years or so we've seen a surge in both the number and popularity of social media sites. It's called social media because users engage with (and around) it in a social context, which can include conversations, commentary, and other user-generated annotations and engagement interactions. Publishing content has become exponentially simpler over the last several years, which has helped skyrocket the use of social media. For businesses, the shift in web consumerism and accompanying rise in social media brings both opportunity and responsibility. Is social media just a fad? Over the last several years, there has been an explosion of growth in popular social media platforms like Facebook, Twitter, Google+, LinkedIn, YouTube, Pinterest, and many others. Looking for sources? Relationships Feedback Integration

https://moz.com/beginners-guide-to-social-media

Social Media Glossary: 25 Social Media Technology Terms Explained If you’re a marketer or relatively new to technology there is bound to be some technology terms that you come across regularly but would love an English(!) explanation of them. Do you know what a TLA is…a three letter acronym! I’ve avoided these in the list below but technology people love to make things more confusing than they are.

6 Ways to Protect Your Twitter Reputation Do you use Twitter to market your business? How’s your Twitter reputation? Twitter’s short form messages require the same care you put into Facebook and other longer-form social media platforms. What's the Score? A Guide to Social Media Influence Scoring Social scoring assigns an 'influence' score to people who are active on social media. You might be thinking, 'So what? It's just another number.' 20 Social Media Marketing Tips From the Pros : Social Media Examiner Would you like to improve your social media marketing? Are you up to date with the best social media tips and tools? We asked 20 social media experts to share how they’re getting results with social media marketing today.

The Social Media Manager’s Definitive Glossary, 2014 Edition Welcome to the 2014 edition of the Hootsuite Social Media Glossary. This is a living document that will continue to grow as we add more terms and expand our definitions. If there’s a term you would like to see added, let us know in the comments! How to become internet famous for $68 - Quartz Santiago Swallow may be one of the most famous people no one has heard of. His eyes fume from his Twitter profile: he is Hollywood-handsome with high cheekbones and dirty blond, collar-length hair. Next to his name is one of social media’s most prized possessions, Twitter’s blue “verified account” checkmark. Social Media Marketing: How to Use Social Media for Marketing Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you're not speaking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales. Social Media Marketing 101: What Is Social Media Marketing? Social media marketing, or SMM, is a form of internet marketing that involves creating and sharing content on social media networks in order to achieve your marketing and branding goals.

Social media glossary The Top 100 words & phrases in the social media dictionary The social media landscape is fast changing and filled with strange terms to the uninitiated. Don’t feel intimidated! Facebook Is Using Your Profile to Track Global Urban Migration Trends - Emily Badger Facebook possesses a startlingly massive trove of data on global migration patterns. It's hidden, innocuously enough, amid two simple biographical details that many people post on their profile pages: Where you live, and where you're from. Between those two data points – spread across the millions of its 1 billion users who volunteer this information – Facebook can paint a picture of where large population shifts take place, which cities seem to attract the most people, and what kinds of communities are losing them.

Social media marketing Use of social media platforms and websites to promote a product or service Social media marketing is the use of social media platforms and websites to promote a product or service.[1] Although the terms e-marketing and digital marketing are still dominant in academia, social media marketing is becoming more popular for both practitioners and researchers.[2] Most social media platforms have built-in data analytics tools, enabling companies to track the progress, success, and engagement of ad campaigns. Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential employees, journalists, bloggers, and the general public. On a strategic level, social media marketing includes the management of a marketing campaign, governance, setting the scope (e.g. more active or passive use) and the establishment of a firm's desired social media "culture" and "tone." Platforms

Top 10 Social Media Management Tools Social media is one of the most effective ways for you and your business to get more traffic and generate new leads. Having a presence on all the major networks like Facebook, Twitter and LinkedIn is a necessity these days for any business. But what tools are the social media gurus actually using to manage these multiple accounts? 10 Laws of Social Media Marketing Leveraging the power of content and social media marketing can help elevate your audience and customer base in a dramatic way. But getting started without any previous experience or insight could be challenging. It's vital that you understand social media marketing fundamentals. From maximizing quality to increasing your online entry points, abiding by these 10 laws will help build a foundation that will serve your customers, your brand and -- perhaps most importantly -- your bottom line.

Social Media Marketing News & Topics Social Media Marketing When Ordinary People Achieve Unexpected Success More from Entrepreneur Network

Related: