Why Ad Agencies Should Act More Like Tech Startups Recently, I tweeted: @reiinamoto: "In order for agencies to stay relevant, they must embrace the Culture of Code.” This topic came out of a conversation I was having with a friend at another agency (a traditional one, that is). The tweet got more passionate responses than any other thoughts I’ve tweeted of late.
Green Tech Blog New designs that decrease heat and therefore produce more energy. Read more... A three wheeler and an electric... Read more... Entrepreneurial Woman Magazine The business name is registered; the logo has been designed and the business cards and brochures are printed. Check A list of all the networking events around town have been entered into the blackberry and scheduled into the calendar. The Idea Guru, Leading Your Company Article - Inc. Article Doug Hall has been helping companies like Chrysler and Coca-Cola develop hot new products for years. Now he's reinventing himself -- with a new venture that will bring the secrets of new-product creation to small companies everywhere By many measures, Doug Hall was the spitting image of the triumphant entrepreneur. There he was, in May 1997, if not bigger than life then at least eerily omnipresent on every airport newsstand he ran past. The cover of this very magazine trumpeted him as America's top new-product idea man.
How Famous Companies Got Their Names Ever wondered about how famous brands got their names from? Here are a couple of explanations. Via marta writes: s'more brownies / just in time for july my friend laney cooked up these killer s'more brownies for bookclub the other night and all the ladies went back for more. i had to hurry and make them again, for the fetus' sake. simple to make, ooey and gooey and delicsh. benji pounded a piece during a glowstick enhanced past-bedtime soccer game. these are getting me in the mood to sleep under the stars at the big family camp-out next week. can you believe the fourth of july is right around the corner?! happy weekending. S'more Browniesoriginal recipe from allrecipes
5 Things Lady Gaga Can Teach Marketers About Community Building What do Lady Gaga and direct-to-consumer marketing have in common? The answer is a lot. Building communities all starts with finding a common thread that brings people together. Experiences help define or typify what a community is all about. A community can be extremely close knit, yet very different when looked at on an individual level. But the commonality is that every community has a soul, and to tap into its soul in a meaningful way unlocks all its secrets. 25 Things You Should Know About Word Choice 1. A Series Of Word Choices Here’s why this matters: because both writing and storytelling comprise, at the most basic level, a series of word choices. Words are the building blocks of what we do. They are the atoms of our elements. They are the eggs in our omelets.
Is This the Best Startup Launch Video Ever? A dollar a month for razors, shipped to your door? Most thrifty guys and gals who wield a blade in the bathroom won't need much convincing that that's a good idea for a startup. But how to ensure that they hear about it, and that they have enough confidence in the company to sign up? Simple: create a funny YouTube video — one with so much swagger, sight gags and bear costumes that it seems poised to go viral. That's the apparent strategy behind Dollar Shave Club, a startup from LA-based Incubator Science. The company just scored its first $1 million in funding from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins.
6 Habits of True Strategic Thinkers In the beginning, there was just you and your partners. You did every job. You coded, you met with investors, you emptied the trash and phoned in the midnight pizza. Now you have others to do all that and it's time for you to "be strategic." 4 Reasons Why Marketers Should Choose Facebook Pages Over Facebook Groups Learn more about building your brand and growing your audience with our comprehensive guide to marketing on Facebook. The Facebook Marketing Bible is available at FacebookMarketingBible.com Some of the world’s most well-known brands are launching marketing campaigns on Facebook, but many just getting started on Facebook may be wondering which is the best way to go: Facebook Pages or Facebook Groups? While it used to be the case that either would work, these days the decision is clear. For businesses large and small, Pages (now also known as “public profiles”) are the way to go for four important reasons: