Chapter 5 Imagine this scene - you are inspecting a house with the possibility of purchasing it and you open a bathroom door to see a woman sitting naked in a bathtub. How would you expect the surprised woman to react? A British or American woman would cover her breasts with one hand and her genitals with the other, while a Swedish woman would cover only her genitals. A Muslim woman would cover her face, a Sumatran woman would cover her knees and a Samoan only her navel.
The typical black server – a concept used far too often Today, we will try to address a serious topic in advertising: racism. In the past, advertising was extremely racist and was almost accepted as rooted in morality.
By: Mary Montserrat-Howlett When in Rome , talent management practices may need to be modified in order to suit local conditions. When it comes to international business, it is remarkable to see how different cultures approach management. There is certainly no one way of doing business and as technology narrows borders and globalization integrates the world’s economies, developing a sensitivity to how other cultures operate, generally and in business, is becoming essential.
Crédit dessin: HUG Hôpitaux Universitaires de Genève Déshumanisation et déculturation en milieu hospitalier L’hôpital occupe une place à part dans nos existences. La plupart d’entre nous, nous y sommes nés et nous y mourrons.