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Analysez GRATUITEMENT les habitudes de recherche de vos utilisateurs, votre marché, votre visibilité Google et celle de vos concurrents.

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Sign up for Search Engine Land's daily brief! Thanks! You'll receive the Periodic Table of SEO Factors shortly. Subscribe to Search Engine Land's daily brief! Every weekday morning, you'll receive a comprehensive round up of resources, analysis and insights, including exclusive content you'll only find from Search Engine Land. Here's what you'll get... 10 Alternatives to Google’s Keyword Planner For the past, present, and mostly likely the distant future, as a search marketer, keywords are your currency and language. Keywords are what drives the topics of the content you create, your PPC campaigns, and even peripherally the interests you target on social media. Access to a tool with keyword ideas and indicators of relative importance of one keyword over another is an absolute necessity. With the recent news of Google blocking access to its Keyword Planner to anyone without an active account, it is prudent to be prepared with options in the event this restriction becomes the norm.

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Ranking Factors Home Every two years, Moz surveys the opinions of dozens of the world's brightest search marketers and runs correlation studies to better understand the workings of search engine algorithms. We gather this data to gain insight into the factors that may help—or hurt—a website's visibility in search engines. This year, Moz surveyed over 150 leading search marketers who provided expert opinions on over 90 ranking factors. In addition, the Data Science team at Moz, lead by Dr. Matthew Peters, ran an extensive correlation study to determine which features of websites and webpages are associated with higher search rankings. For the first time this year, Moz partnered with several data partners to enhance the study, including SimilarWeb, DomainTools, and Ahrefs.

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