Technical Site Checklist 2015 Back in 2011, I wrote a technical site audit checklist, and while it was thorough, there have been a lot of additions to what is encompassed in a site audit. I have gone through and updated that old checklist for 2015. Some of the biggest changes were the addition of sections for mobile, international, and site speed. This checklist should help you put together a thorough site audit and determine what is holding back the organic performance of your site. 5 Key Characteristics Every Social Media Community Manager Should Have Social media is an effective tool to engage your target audience, drive website traffic and, ultimately, boost sales; so why do so few companies employ a social media community manager? You know, the person that manages the whole thing? It seems crazy, in the midst of a global financial crisis, to suggest that companies should go to the expense of hiring a community manager to oversee their social media presences. But at our company, Tomorrow People , we've been developing our community management team and processes to real effect over the past 16 months. I also know that HubSpot invests in employees dedicated solely to managing their social media presence, as well as many other companies we work with -- and they're all seeing great results from it. So how do you make the leap?
Microblogging Microblogging is a broadcast medium that exists in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregated file size. Microblogs "allow users to exchange small elements of content such as short sentences, individual images, or video links". These small messages are sometimes called microposts. As with traditional blogging, microbloggers post about topics ranging from the simple, such as "what I'm doing right now," to the thematic, such as "sports cars." Commercial microblogs also exist to promote websites, services and products, and to promote collaboration within an organization. Some microblogging services offer features such as privacy settings, which allow users to control who can read their microblogs, or alternative ways of publishing entries besides the web-based interface.
Microsoft CEO Satya Nadella makes a big impression in just a year Satya Nadella’s appointment as Microsoft CEO a year ago was surprising. A protracted search for Steve Ballmer’s successor had many expecting the nod to go to an outsider to steer Microsoft into the future, not the then-unknown 22-year Microsoft veteran. Microsoft even attempted to massage any concerns by strategically announcing Bill Gates was "substantially increasing" his time at the company. It’s still not clear whether Gates is really dedicating up to 30 percent of his time at Microsoft.
The Social Media Frequency Guide: How Often to Post Subway has this sandwich with Fritos on it. I know this because their commercials play constantly on my TV and computer such that I nearly have the ads memorized. Every time their commercial airs, Subway is flirting with the fine art of frequency. How often is too often to share with your audience? Social media marketers face the same dilemma.
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Conversation Agent Customers are going more and more online, and are becoming increasingly demanding. They choose when and where to ask questions, talk about issues and share complaints, blurring the line between Marketing and Customer Service. Social technologies have a way of blurring traditional (and I would add artificial) lines. Is the customer finally in charge? How to Write a Copyright Notice One of the most common questions I get asked is “Does the copyright notice in my footer look ok?” Though I’m quick to remind everyone that you don’t need to have a copyright symbol or any kind of notice on your work for it to be copyright protected, at least not since 1978 in the U.S., having a copyright footer on your site is probably a good idea just because of the large amount of confusion on this issue and it does put potential infringers on notice, reducing “innocent infringer” claims. Besides, you don’t want people believing that your work is available for copying freely if it isn’t. So what should you put in your copyright footer? The formula is actually very simple and there’s only a few things that you’ll likely want to include.
13 TechCrunch Stories You Don’t Want To Miss This Week Some of our staff spent the week in Austin TX reporting on anti-robot protests and drones that shoot both fire and silly string. But the news cycle rolls on with big announcements from Facebook, Tesla and Nintendo. These are our best stories from this week (3/14-3/20). Contrary to Popular Belief, These Popular Social-Media Habits Are Bad for Your Brand Build a community around your organization. Tell your company's stories. Humanize your brand.