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Blogging Innovation » The Power of Cognitive Diversity on Innovation As an often indefinable output, innovation can be difficult to accurately measure and even more difficult to reliably produce. What constitutes innovation at one organization may simply be called production at another. Where, in one sense, innovation is new ideas and development, in another innovation may be research or process setup. Study: Which Content Marketing tasks are typically in-house or outsourced A team of online marketers usually have a lot on their plate, especially when campaigns are using multi-channel strategies that involve social media, blog content production, email and pure SEO. These tactics thrive on content, and because the demand for quality has been escalating in the past few years, there has also been a call for expert writers, graphic designers, and content distribution marketers that are competent enough to compete against thousands of other online marketers. However, you can’t rely on outsourcing for the entire content marketing operation, because would deprive you of managerial control and supervision. You need to do some of the things in-house to keep you in touch with the activities of the campaign. So which of the usual tasks are better off delegated to an outside firm?
Social Media Meets Online Television: Social TV Is Next Social TV - Convergence Is Coming by Richard G. Kastelein Introduction Innovation Starts With Disruptive Hypotheses. Here's How To Create One A disruptive hypothesis is an intentionally unreasonable statement that gets your thinking flowing in a different direction. It's kind of like the evolutionary biology theory of "punctuated equilibrium," which states that evolution proceeds slowly and every once in a while is interrupted by sudden change. Disruptive hypotheses are designed to upset your comfortable business equilibrium and bring about an accelerated change in your own thinking. The ability to ask, "What if?" is an essential part of every executive's skill set. Contrast this with the more traditional definition of 'hypothesis,' which is a best-guess explanation that's based on a set of facts and can be tested by further investigation.
What is Your Marketing Data Culture? Jayson DeMers, founder and CEO of AudienceBloom, recently wrote an article for Forbes entitled, “2014 Is The Year Of Digital Marketing Analytics: What It Means For Your Company.” The article takes a quick look at some strategic approaches digital marketers can take to improve their performance in 2014. All of the approaches involve data and analytics, and one concept particularly caught our eye - corporate data culture. DeMers says… Corporate data culture is a spectrum that can often be classified as follows: No or limited data: This company is moving fast and hasn’t made time for data.
Social Media Meets Online Television: Social TV Is Next Social TV - Convergence Is Coming by Richard G. Kastelein Introduction How great business innovators are made (not born) You don't need to play the part of Steve Jobs and take off for an Ashram to become more creative, but two new books leave little doubt that becoming a more innovative thinker requires serious prep work. By Anne Fisher, contributor FORTUNE -- Not long ago, creativity guru Todd Henry recommended to one of his consulting clients, a high-ranking manager, that he set aside one hour a week to generate new ideas -- "one hour, predictably scheduled, no exceptions and no violations," Henry says in his book, The Accidental Creative: How to Be Brilliant at a Moment's Notice. "This is not time to do work.
Principles of Marketing 1.0 About the Authors Jeff Tanner Source: Photo by Lilly Tanner, used with permission. John F. (Jeff) Tanner, Jr., is professor of marketing and associate dean of faculty development and research at the Hankamer School of Business, Baylor University. There is No New Media: It’s All New Consumption, bya @gigaom “The most ominous of fallacies–the belief that things can be kept static by inaction.” –Freyda Stark So, now television broadcasters are blocking Google TV from getting access to the content they’re putting online. They want to make sure they don’t lose their advertising dollars. Blogging Innovation » Central Role of Communication in Innovation The one ingredient essential for a company to become an innovation driven firm is communications. Consider the old parable: One day while wondering, I came across three bricklayers.
The Wal-Mart/Facebook Social Genome You are what you tweet. And blog. And post.