Provenance Saint Laurent Paris? Call us traditionalists but some things really don’t need changing. The first thing Hedi Slimane did as the new Yves Saint Laurent creative director was getting rid of Yves rebranding the fashion label Saint Laurent Paris complete with new logo, packaging etc. While we love the campaign visuals, the branding itself looks just like any other fashion brand around and not the iconic symbol we were so used to. Building Customer Communities Is the Key to Creating Value - Bill Lee by Bill Lee | 1:00 PM February 1, 2013 What are your customers telling their friends and colleagues about your business? As I described in my last post, your prospective customers and buyers increasingly learn about you from their peers — including your current customers — while tending more and more to ignore traditional sales and marketing communications from corporate. Companies are now taking advantage of this new marketing reality, becoming more skilled at getting their customers to advocate for them, create peer influence in their markets, and make important contributions in areas like product development and services. Creating and capturing such value from customer relationships doesn’t just happen, no matter how stellar your products and services are.
Angela Connor, online community strategist: » Online communitie Angela Connor, auteur de « 18 Rules Of Community Engagement », a une vraie passion pour les communautés. En plus de précieux conseils, elle nous livre ici une belle leçon sur la mission et les qualités requises pour être un bon responsable de communauté. Indispensable. 116 Creative and Funny Advertisements for Inspiration In this new post we are going to showcase Creative and funny advertising. Advertisements for your inspiration and to feed your creativity, you will see a new design ideas. You will see ads for Toshiba, Samsung, Val-spar colors, WWF, Food, Tools and a lot of awesome ads. Hope you like this compilation. I add new 17 creative ads.
- Fluid’Advance – by Brieuc Saffré Here is a very nice slideshow on « How to create advocacy and conversation ». I saw it on Paul Isakson’s blog (another great strategist even if it’s not him who did this presentation). I wanted to point out these two slides because they sound the most relevant to me. The Gifts Of Life iconographyblog: Andreea Diaconu | Photography by Lachlan Bailey | For Vogue Magazine France | May 2015 The Future of Advertising: 'Pay-Per-Gaze' Is Just the Beginning Advertising is going to change more in the next 20 years than it has in the last 100. If you need proof of that, just look at the patent Google was granted Thursday for a Google Glass-based ad system. Dubbed "pay-per-gaze," the content would charge advertisers for the number of times someone literally looked at their ad.
10 Rules for Increasing Community Engagement Getting people to interact with others and upload content to a community-driven site enough may sound easy, but engagement doesn’t happen automatically. It takes time and work, and much of the right formula is deduced through trial and error. Here are 10 tips for increasing user engagement that work for news community web sites, but can apply to all types of online user-engagement communities. 1.
40 Inspirational Next Generation Virtual World Platforms [ad#link-unit-post] We’re with emerging topic about “Next Generation Virtual World Platforms” which are helping for most of the world who want to learn or share to others but want to use easy way for learn or share so we’re sharing some extraordinary resources which are giving a new way for learn or share. As Wiki says about Virtual World: A virtual world is a genre of online community that often takes the form of a computer-based simulated environment, through which users can interact with one another and use and create objects. Virtual worlds are intended for its users to inhabit and interact, and the term today has become synonymous with interactive 3D virtual environments, where the users take the form of avatars visible to others graphically. These avatars are usually depicted as textual, two-dimensional, or three-dimensional graphical representations, although other forms are possible (auditory and touch sensations for example).