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RSA : création de l’Open Identity Exchange pour certifier les id A l’occasion de la RSA Conference, grand raoût dédié à la sécurité informatique, Google, PayPal, Equifax, VeriSign, Verizon, CA, et le cabinet de conseil Booz Allen Hamilton ont décidé se s’allier autour du projet Open Identity Exchange, dont le but est de fournir un programme de certification de tiers de confiance dans le cadre de l’échange d’identités numériques. Open Identity Exchange (OIX) vise ainsi à garantir la validité, la sécurité et la conformité des crédences échangées entre sites Web gouvernementaux, d’une part, et ceux du secteur privé d’autre part. Le projet a reçu le soutien de l’OpenID Foundation et celui de l’Information Card Foundation, deux organismes clés dans la promotion des standards ouverts liés à l’identité, et a été approuvé comme le framework de confiance référence des sites du gouvernement américain. Google, Paypal et Equifax sont les trois premiers à avoir reçu la certification OIX et pourront dès à présent attribuer des certificats d’identité numérique.

10 Fresh Tips for Community Managers **This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Most community managers are well-versed in the basics of social media engagement. Community managers, feel free to chime in with your own best practices, oddball stories and lessons learned and words of wisdom for the newer folks in your ranks. 1. Community managers have to have the unflappable calm so often seen in the mothers of multiple young children. 2. So often, we jump in too quickly when a conversation we've started might actually need to simmer for a few hours without our intervention. 3. You're here to serve and support, not sell. 4. An online community manager is so much a human extension of a URL that any clash between personality and brand image is not only a challenge — it's an insurmountable obstacle. 5. 6. 7. Power users can be amazing resources; they can also be intimidating, arrogant and overly entitled. 8. 9. 10.

3 questions à Charles Nouyrit au sujet du projet Idenum de Natha rMen: Bonjour Charles Nouyrit, la secrétaire d’état au développement de l’économie numérique, Nathalie Kosciusko-Morizet a présenté Idenum, un projet d’identité numérique, de quoi s’agit il? Charles Nouyrit: Effectivement, hier matin Nathalie Kosciusko-Morizet a annoncé le lancement de IDéNum, l’’identité numérique multi-services« Le label IDéNum favorisera le développement des usages Internet. Il permettra d’’accéder à de nouveaux services comme la souscription de contrats en ligne ou la demande d’’allocations familiales ou sociales. IDéNum présente trois garanties essentielles pour l’internaute : la liberté d’’usage et de choix du fournisseur, la simplicité d’utilisation et la confiance que procure un système hautement sécurisés » à souligné la secrétaire d’état en charge de la prospective et du développement de l’économie numérique. rMen: Quels sont les inconvénients d’idenum? Personnellement, je suis très circonspect quant à ce qui nous a été présenté ce matin.

How to Use One Email Address with Multiple Twitter Accounts 7 étapes pour mieux gérer votre web réputation 5 Unique Ways to Use Twitter for Business **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Waggeneredstrom.com/nozombies. Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans. Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren't so obvious. From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy. 1. As part of Mountain Dew's DEWmocracy campaign, the soda company empowered Flavor Nations — fan communities for new Dew flavors — to own a flavor of soda that the company is now testing on the market. 2. 3. 4. 5.

Who Owns Your Analytics Data? You, Your Visitors or Google? Google announced an interesting new opt-out feature for Google Analytics today. From their blog: Over the past year, we have been exploring ways to offer users more choice on how their data is collected by Google Analytics. At HubSpot, we often get asked whether someone should use Google Analytics. But, I'm left perplexed regarding the purpose of this new opt-out feature. Leads and sales can't be tied back to marketing activities such as SEO, PPC, email marketing, social media, press releases, etc. Furthermore, individual user's personal data is not needed in order to draw marketing conclusions, and Google doesn't actually collect personally identifiiable information through Google Analytics. 7. If I were completely reliant on Google Analytics right now for my business, I'd be questioning who really owns my analytics data? It's an interesting issue. Updated 10:08 AM - The Onion has a hilarious take on this one. Update 10:20 AM - Patricio Robles from econsultancy says :

10 Social Media Monitoring / Analytics tools for Measuring Social Media “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. An eye candy this one. 4. 5. Social Mention is a web based tool that makes it simple. 6. This one is a bit different from the rest of the lot. 7. 8. 8. 9. 10.

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