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10 Fresh Tips for Community Managers **This series is supported by the Social Influence System, presented by Waggener Edstrom Worldwide. To learn more visit Most community managers are well-versed in the basics of social media engagement. Community managers, feel free to chime in with your own best practices, oddball stories and lessons learned and words of wisdom for the newer folks in your ranks. 1. Community managers have to have the unflappable calm so often seen in the mothers of multiple young children. 2. So often, we jump in too quickly when a conversation we've started might actually need to simmer for a few hours without our intervention. 3. You're here to serve and support, not sell. 4. An online community manager is so much a human extension of a URL that any clash between personality and brand image is not only a challenge — it's an insurmountable obstacle. 5. 6. 7. Power users can be amazing resources; they can also be intimidating, arrogant and overly entitled. 8. 9. 10.

private capital (1157) How to Use One Email Address with Multiple Twitter Accounts Fuel your fascination 5 Unique Ways to Use Twitter for Business **This series is supported by the Social Influence System and WE twendz™ pro, presented by Waggener Edstrom Worldwide. To learn more visit Customer service, recruiting, contests, giveaways and promotions — these are all standbys for businesses using Twitter as a medium to connect with customers and fans. Given that Twitter as a platform supports nearly limitless applications for business use, we thought it time to highlight some of the newer Twitter-for-business opportunities that aren't so obvious. From pitching your followers and rewarding Twitter loyalty, to keeping a trained eye on the Twitterverse, targeting smaller communities, and adding metadata to tweets, here are some unique ways to use Twitter in your social business strategy. 1. As part of Mountain Dew's DEWmocracy campaign, the soda company empowered Flavor Nations — fan communities for new Dew flavors — to own a flavor of soda that the company is now testing on the market. 2. 3. 4. 5.

10 Social Media Monitoring / Analytics tools for Measuring Social Media “I always tell people when they start talking about ROI on Social Media, well, what’s the Return On Ignoring?” - Jeffrey Hayzlett, Kodak. Social Media Monitoring ? - Social Media shouldn’t be measured like SEO analytics on your site. Heck, you won’t even see the referrals as good as an SEM campaign with social media. - Social Media measurement has got to do with many “intangible” signals. Now, this is a grey area but measuring social media (at least at this point of time) has got a lot to do with “intangible” or “volatile” signals. - Social Media monitoring is probably a better word than Social Media measurement. Why ? Phew ! 1. Ridian6 is a popular social media monitoring tool that helps you track quite a lot of signals and get insights into your brands performance on various social media channels. 2. 3. An eye candy this one. 4. 5. Social Mention is a web based tool that makes it simple. 6. This one is a bit different from the rest of the lot. 7. 8. 8. 9. 10.

Gink: The Next Great Social Network? [PARODY] Sketch troupe Derrick Comedy has tackled social networking as the topic of their latest video by creating the next next-generation social network: Gink. What is Gink? Well, it's simple, really: "Gink is a fun made-up word, combining the words gibble and spink, both of which are also made up." Simultaneously parodying the proliferation of social networks and the dizzying array of specialized terminology that often comes with them, Gink goes off the deep end with an assortment of seriously delivered gibberish that would make Dr. Check out the video below — warning: some NSFW language included — and let us know what you think. [via Maximum Fun]

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