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Seth Godin

Seth Godin
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The Playbook How to Be a True Disrupter Jane Wurwand, co-founder of Dermalogica, explains why great entrepreneurs work for passion, not just opportunity. How to Build Trust Scooter Braun, founder of SB Projects, explains how he helps the artists he manages deal with their struggles. It's Okay to Design an Ugly App Aaron Patzer, founder of and Fountain, explains why beautiful design isn't the most important ingredient to a successful app. How technology disrupted the truth One Monday morning last September, Britain woke to a depraved news story. The prime minister, David Cameron, had committed an “obscene act with a dead pig’s head”, according to the Daily Mail. “A distinguished Oxford contemporary claims Cameron once took part in an outrageous initiation ceremony at a Piers Gaveston event, involving a dead pig,” the paper reported. Piers Gaveston is the name of a riotous Oxford university dining society; the authors of the story claimed their source was an MP, who said he had seen photographic evidence: “His extraordinary suggestion is that the future PM inserted a private part of his anatomy into the animal.” The story, extracted from a new biography of Cameron, sparked an immediate furore. It was gross, it was a great opportunity to humiliate an elitist prime minister, and many felt it rang true for a former member of the notorious Bullingdon Club.

How To Make Sure Your Homepage Copy Is The Perfect Length [Infographic] - Invoca Blog In high school, one of my English teachers always asked us to abide by the “miniskirt rule.” What’s the “miniskirt rule,” you ask? It means your paper should be long enough to cover the important stuff but short enough to keep it interesting. When it comes to writing copy for web pages, landing pages, and the all important homepage, the “miniskirt rule” isn’t always the best option. The ideal copy length could vary based on product, audience, and marketing channel. And what exactly constitutes “important stuff”?

How Exercise Shapes You, Far Beyond the Gym When I first started training for marathons a little over ten years ago, my coach told me something I’ve never forgotten: that I would need to learn how to be comfortable with being uncomfortable. I didn’t know it at the time, but that skill, cultivated through running, would help me as much, if not more, off the road as it would on it. It’s not just me, and it’s not just running. Ask anyone whose day regularly includes a hard bike ride, sprints in the pool, a complex problem on the climbing wall, or a progressive powerlifting circuit, and they’ll likely tell you the same: A difficult conversation just doesn’t seem so difficult anymore. A tight deadline not so intimidating.

CallidusCloud: Sales App of the Week Nancy’s Sales App of the Week: @CallidusCloud #CALDC3 Share Get to know your sales tools in just 2 minutes a week. 18 Free WordPress Themes Built With Bootstrap Last year Bootstrap joined the flat design craze with its 3.0 release and a new optional theme. The default box model and basic UI components have been greatly improved. Bootstrap 3.1 introduced an official Sass port, further expanding the framework’s toolbox. Awhile back, we featured WordPress themes built using the Foundation front-end framework. Violence is contagious: Stopping its transmission became the mission of the man who’d fought TB and cholera in Somalia Gary Slutkin, M.D., was never a misfit. A physician by training, a “very conventional training,” he added, Dr. Slutkin had devoted himself to designing behavior change and epidemic control programs. As a chief resident at the prestigious San Francisco General Hospital, Slutkin worked on a tuberculosis prevention program. After two years, new cases of TB infection in the surrounding area dropped by over 50 percent, and the rate of those completing TB therapy increased from 50 to 95 percent.

GeoCommerce GeoCommerce hyper-targeting, geo-location technologies are engineered to accurately identify, exactly locate, and precisely connect with unique internet users within a specific household or business. We are changing the way marketers target online consumers. Why Cookies and Clicks Don’t Work The prevailing online user tracking methods rely on cookies and clicks. Jonathan F.P. Rose - Thoughts on a Well Tempered City Earlier this year, UNICEF released a report comparing the wellbeing of children in 29 of the world’s most advanced nations. The report compiles data on material wellbeing, health, safety, education, behavioral factors, and living environments, in addition to subjective “life satisfaction” surveys from children themselves. The United States landed near the bottom on almost all measures. Our total ranking was of 26th out of 29 countries; only Lithuania, Latvia, and Romania performed worse.

The Modern Advertisement Not very long ago, it was not uncommon to see your business gaining much needed help from an advertisement you placed on a bus going around town. Even today, busses, billboards, and other such traditional methods of marketing are used. These traditional methods can be helpful, but there is one thing, on massive problem with these methods which means only big corporations, who already have a large customer base, can use them, and that is the fact that they are extremely expensive. So what did small business owners do to spread their business before today? They mainly used to ‘advertise’ using the word of mouth, but even the word of mouth today, is very different from the word of mouth of yesterday.

A Curious Mind Here are five science stories that I found intriguing during 2013. I don’t mean to imply that these necessarily represent the most important discoveries, rather, these are simply stories that, for one reason or another, caught my attention more than others. 1. Great Ball of Fire On the morning of February 15, an asteroid that penetrated the Earth’s atmosphere unnoticed (Figure 1), exploded above the Siberian town of Chelyabinsk. The resulting shockwave shattered windows, destroyed buildings, and injured more than 1,500 people. Data Mining Reveals the Emotional Differences in Emails Written by Men and Women — The Physics arXiv Blog The database chosen by Mohammad and Yang is the Enron email corpus because it is the only large publicly available collection of emails. The messages it contains are mostly about official business but there are also some personal communications. Mohammad and Yang filtered the data set by removing emails with fewer than 50 words and more than 200 words. They then studied the name of each sender and identified 89 male and 41 female correspondents. (They removed the emails from the other 20 correspondents whose gender they were unable to determine.)

Founder of Squidoo and The Domino Project, Seth Godin (born July 10, 1960) is an American entrepreneur, author and public speaker. AWESOME THINKER!!! by primpact Mar 30

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