background preloader

Communicate with Customers Without Selling

Communicate with Customers Without Selling
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do.

3 ways content marketing is critical to social business How are you bringing content to market? Think you have a good idea of who your influencers are? How your most effective advocates are spreading your gospel? Content Marketing is a fast growing segment of the overall marketing mix, if you will. Getting content to the right audiences in the right way is key to successfully getting your idea out there. Know Your Advocates It’s these advocates that a content or social media marketer should spend the most time developing. Yes or no, you might not be able to directly answer that question. Consider the context from which your audience is coming from. Know Your Content Another question you’re probably now thinking: “What is this content this guy keeps on mentioning?” Imagine yourself on the other side of your tweet. Know Your Reach Consider when, how, and where your content is consumed. Know your content.

Content marketing §History[edit] 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1891, August Oetker sold small packages of his Backin baking powder to households with recipes printed on the back. In 1911 he started publishing his very successful cookbook. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5] Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996,[7] when John F. Recently, content marketing has become more prominent, especially where digital and online marketing is concerned. §See also[edit] §References[edit]

What is Content Marketing? Does it Help Search Engine Ranking? | Social Media Chimps Search engines reward websites that publish original content on a regular basis. By producing new content — every week — on specific topics, your search engine ranking will improve. To ensure your content marketing efforts deliver valuable traffic, take the time to do keyword research. When identifying keywords to target in your content marketing efforts it is really important to not just consider the overall traffic and competition for a keyword but also search intent. By reviewing data with free keyword research tools, you can find keywords that will make it easier to achieve top rankings in popular search engines such as Google and Bing. Relationship Content Marketing and Social Media When combined with social media, content marketing becomes an even more powerful tool. Once you have built up a network on social media sites like Twitter and Facebook, post your content and watch as people start share it. What is Content Marketing Exactly? Recommended Content Marketing Guides

10 Tips for Writing Better Online Marketing Content Traditionally, marketing sells by sending information to people. Marketers produce brochures, send direct mail or email, or place advertising. This is known as "push." The marketer starts the conversation. On the web, most contacts are "pull." People come to your site to find information; the visitor starts the conversation. Here are a few things to keep in mind as you craft your marketing content. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Get the Most From One Blog Post: 21 Advanced Content Tips 1.5K Flares 1.5K Flares × Variety is the spice of life … and digital marketing? Variety can certainly make a digital marketer’s life a little easier. When you’ve worked hard to create a perfect piece of content, you can help that content go the extra mile (and then some) by repurposing and recreating the content in a huge number of ways. Is it easy? I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” The rundown: All 21 advanced content tips to get more from your original content Hitting “publish” isn’t the end of content creation. 1. Should you share the same post to your social networks more than once? Take our post about Twitter Tips for Beginners, for example. Reposting can be a super simple process, too. Share from Twitter or Facebook directly.Share from the blog post via a sharing browser extension.Share from your Buffer dashboard by clicking and dragging posts from your analytics into your social profile queues 2.

How To Write Awesome Original Content: Tricks, Tools, & Techniques Congratulations on your ambition to reduce “content pollution” on the Internet! That’s a big first step, but do you know how to write awesome orginal content? It all starts with knowing yourself and your readers. Once you understand your user personas, product or service, and the relevant keywords - you may think you have the keys to the “content kingdom” and are ready to dive into choosing an article concept and get to writing. The largest challenge still lies ahead of you: making something original and compelling is not easy. Most of the content online does not get 100% original stamp of approval. Know Thy Competitor The first set of tactics fall under the bucket of competitive analysis. Competitor Product/Service Analysis: This is pretty straightforward – know your competitors just as well as you know yourself. Know your competitor like you know yourself. Ready to start spying on the competition? Looking for some additional resources on learning online competitor analysis?

21 Must-Read Tips To Write Better Web Content As a full time blogger and freelance writer, writing web content is part of my daily routine. Since it earns me a living too, it’s mandatory for me to consistently polish my skills as a writer and write better content. I am sure a lot of bloggers and web content creators realize the importance of good content and like me, they too try to write better articles everyday. Although most of these articles are primarily aimed at helping those who create web content, they could be useful to anyone who writes for a living and would love to write better. Five Grammatical Errors That Make You Look Dumb from Copyblogger“While we all hope what we have to say is more important than some silly grammatical error, the truth is some people will not subscribe or link to your blog if you make dumb mistakes when you write, and buying from you will be out of the question. Cheers, Abhijeet

Content Marketing | MICHELE CARBERY We buy what we love. We tell others about what we love. Content marketing is a brand’s best friend. Whether marketing a product, business or organisation, well-directed content marketing builds awareness and relationship – first within the internal landscape of the recipient – then in the external landscape as connection and action. Effective content marketing is based on a balance point between what the creator wants to promote, and what the recipient desires to know. Start out with what the recipient wants to know. Here’s a fun example of content marketing from the 1950′s, a Carnation brand recipe book. Today, content marketing can be presented in a variety of formats, such as: informative articles online and in print, blogs, video, how-to guides, newsletters, white papers, e-books, infographics, case studies, FAQ’s, photo galleries, and of course, social media content. Content marketing is focused on communicating with customers and prospects more than selling. Like this: Like Loading...

Content Marketing | Diana Nada At work, I live by the saying, ‘content is king’. People today want answers and they want them quick. If they can find their answers in one spot, the better. I believe that developing content is crucial to any marketing plan because content drives audiences. While content is important to have, more does not mean better results. Content doesn’t mean articles upon articles. Examples One of the segments I started at my last position was the Daily News. Content marketing, and marketing content | StrategyAudit Have you created the best content you can, original, insightful, and engaging, that demonstrates your domain knowledge, but it goes nowhere? No impact, no interest, even your friends do not read it. It is a bit like throwing a party and having nobody turn up. Maybe you forgot to send invitations, after all, psychics are pretty rare, so people need to know the party is on. Creating the content is just the same, the creation is only a part of the process, you also need to market the content, and having done that successfully, then the content can be judged by the response you get. So, following are four simple, common sense marketing rules to apply to your precious content. Have a strategy that promises to deliver the objectives, creating the content is not enough.Use data, not just your gut. Like this: Like Loading... A small marketing and strategy consultancy concentrating on the challenges of small businesses that make up the backbone of our economy.

Newer Perspective Of Content Marketing by Hansen Martin by Hansen Martin SEO The managers remain on the horns of dilemma that whether their marketing policy should display SEO as corner stone or Content. Would the rising importance of content especially in the eyes of Google let it inundate SEO? The things can turn different on the contrary. Links, links, links Therefore, one should review one’s internal linking and what about anchor text as well. About Author:I am Hansen Martin working in Spiralclick web development dubai– a web based development company offering services like Corporate Identity Design, Interface Design, Software Development, Business Intelligence ,web design solutions, Mobile applications development,logo design About Hansen Martin 19 connections, 0 recommendations, 50 honor points. Created on Jun 4th 2013 08:53. Comments Please sign in before you comment.

9 Ways To Get Your Content Noticed | Taboola - Content you may like Unless you’ve been living under a rock over the last few years, you know content is king and content marketing is the new black. Good content is incredibly effective. It boosts brand awareness, drives consumers to purchase your product, and it gives you much desired SEO juice. But with every marketer on the planet—from your local hair stylist to the white house—producing content, getting your video or blog post noticed is an ever more challenging task, and that amazing piece of content that you spent time and money on may find itself on the back shelves of the web, waiting to be discovered… So how do make sure your content gets to its target audience? Unless you’re basing your marketing plan on your content “going viral” (that’s about as likely as someone next to you at the coffee shop doing the Harlem Shake), you should start with a content distribution plan, which would typically combine a number of free and paid distribution methods. 1) Post Content On Your Website

5 Top Tips for Content Marketing Success The power of online marketing on a social web has only scratched the surface of its full potential. This year smart marketers will stop using content as a bullhorn and start using it as a platform for building engaged communities. Customers will no longer be seen simply as a source of revenue, but instead as a near endless stream of research, innovation, and sales. This transition will mean targeted communities that are smaller and more social than the mass media audiences of the past will succeed like never before. Therefore, content will have to be focused, refined, interactive, shareable, and (most importantly) involve the audience in the creation process. To get you ready for these important changes, here are five top tips for content marketing success: #1. Customers want businesses to solve their problems and are willing participants in that value creation process… if given the chance. The key will be to move beyond the mass marketing mentality of “us vs. them.” Some things to try: #2.