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What is Content Marketing?

What is Content Marketing?
Useful content should be at the core of your marketing Consumers have shut off the traditional world of marketing. They own a DVR to skip television advertising, often ignore magazine advertising, and now have become so adept at online “surfing” that they can take in online information without a care for banners or buttons (making them irrelevant). Smart marketers understand that traditional marketing is becoming less and less effective by the minute, and that there has to be a better way. Enter content marketing. But what exactly is content marketing? Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly-defined audience — and, ultimately, to drive profitable customer action. Content marketing’s purpose is to attract and retain customers by consistently creating and curating relevant and valuable content with the intention of changing or enhancing consumer behavior. And they do.

Steal These 3 Social Marketing Tricks From Top Brands This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Do you follow a brand in social media? Are you glad you did? If that's the case, they are either doing one of three things: Connecting with one of your passions and/or interests. If you're a small business owner, you may want to consider which of the three strategies you're following. The three strategies — passion, personality and transparency — are outlined below. 1. No matter how much you like it, it's hard to get worked up about an energy drink. Another consistent brand is Nike. Finally, a good example of a passion brand in another category is Whole Foods, whose social media stream consists almost entirely of recipes so fans can indulge their love of cooking and epicureanism. 2. Not every brand can connect itself to a pastime the way that Nike could. 3. More Small Business Resources From OPEN Forum

Content marketing §History[edit] 10g Backin package (1902) Advertising has long used content to disseminate information about a brand, and build a brand's reputation. In 1895, John Deere launched the magazine The Furrow, providing information to farmers on how to become more profitable. Michelin developed the Michelin Guide in 1900, offering drivers information on auto maintenance, accommodations, and other travel tips. 35,000 copies were distributed for free in this first edition.[5] Jell-O salesmen went door-to-door, distributing their cookbook for free in 1904. The phrase "content marketing" was used as early as 1996,[7] when John F. Recently, content marketing has become more prominent, especially where digital and online marketing is concerned. §See also[edit] §References[edit]

Going Where the Customers Want Us - @REI #giftpicks In person, passion and enthusiasm is judged by voice, tone, excitement, actions, and facial expressions. Online, demonstrating all five can be difficult to say the least. REI decided to change that with their recent @REI #giftpicks campaign. To put it lightly, REI loves the outdoors and should you walk into any store nationwide, this sentiment would be well represented. This past holiday season, they wanted to bring their deep knowledge and enthusiasm about the outdoors to the online medium. As a result, they created the #giftpicks project. Over the course of one week, the REI social and video teams answered 90 questions from their avid fans and created individualized YouTube videos for each user. Angela LoSasso, director of customer acquisition and advertising at REI, said her team had many goals for the project, but one insight stood out. “Social Media Manager Lulu Gephart and her team did a great job of embracing the tools and the platforms that our customers are using,” LoSasso said.

10 Tips for Writing Better Online Marketing Content Traditionally, marketing sells by sending information to people. Marketers produce brochures, send direct mail or email, or place advertising. This is known as "push." The marketer starts the conversation. On the web, most contacts are "pull." Here are a few things to keep in mind as you craft your marketing content. 1. 2. 3. 4. 5. 6. 7. 8. 9. 10.

Introducing Social Media Partnerships « EIC Agency | A Fully Integrated Digital Agency Companies have always focused on how to get new customers. A brand is only as strong as its number of sales. Marketing has developed so many sub components over the years and one of the biggest developments includes the rise of social media and its implementation into a company’s marketing strategy. It’s mostly used to target new consumers, but there is another audience that marketers should target: potential business partners. Although partnership marketing isn’t something new, collaborating with potential business partners has become a lot easier, thanks to social media as it provides new ways of communicating with each other. Why this should be included in your social media marketing strategy? - Expanded network: There’s a very small chance that your partner company is reaching all of the people in your target audience, and vice versa. - Creating concepts: Partnerships should equal new perspectives which lead to new concepts and ideas (e.g.

Super Bowl blackout turns into viral gold for Oreo - Related Stories - Word of Mouth Marketing SmartBrief Skip to main content Browse All Briefs by Topic Super Bowl blackout turns into viral gold for Oreo Forward to a friend 02/4/2013 | BuzzFeed Oreo took advantage of the Super Bowl's third-quarter blackout, sharing an image on Twitter captioned with the words "You can still dunk in the dark" that was retweeted thousands of times. View Full Article in: BuzzFeed Media | Marketing | Food & Beverage | Food Manufacturing | Advertising | Business | Small Business Published in Briefs: [ + 2 more] SmartBrief Job Listings for Media View More Job Openings ©2014 SmartBrief

Get the Most From One Blog Post: 21 Advanced Content Tips 1.5K Flares 1.5K Flares × Variety is the spice of life … and digital marketing? Variety can certainly make a digital marketer’s life a little easier. Is it easy? I took a favorite piece of content from our Buffer blog, “How Often Should You Be Posting to Social Media?” The rundown: All 21 advanced content tips to get more from your original content Hitting “publish” isn’t the end of content creation. Share to social media—again and againSubmit to content communitiesCreate 20+ snippets for easy sharingDesign an Instagram tipSpin off the old blog post into a new oneBuild a series of guest postsRefresh and republishPost to QuoraPost to LinkedInPost to MediumCreate an infographicCreate an instructographicPut together a presentation for SlideshareTurn it into a webinarBuild a daily email series or email courseDesign an ebookShare content as a pdfRecord a podcastMake a videoTake a unique PPC route with OutbrainContact sources and influencers directly 1. Difficulty: Easy 2. Voila! 3.

Leveraging Social Media Partnerships for Your Event | Unconventional Wisdom – The Tuvel Communications Blog As we’ve worked with more and more events over the last couple of years, we’ve come to realize the importance of building lasting relationships that provide promotional value to everyone involved. Don’t get me wrong, everything we do is about building lasting and valuable relationships through social media with people who can help spread the word. But we’ve taken that a step further with our event clients by building cross-promotional partnerships on their behalf – what we call Social Media Partnerships. What are Social Media Partnerships and how can they be valuable to your event? They provide a way for you to team up with a company or organization to create mutually-beneficial social media marketing opportunities. Many events (like conferences and trade shows) have sponsors and media partners who help promote the event to their audiences in a variety of ways – such as banners, offers and promotions, and coverage. What to look for in a Social Media Partner: Related Posts: Like this:

7 Social Media Rules For Brands In 2013 2012 was a big year for social media. Facebook officially took over the world, Twitter collectively told the world they didn't want to play anymore by locking up their API, and Pinterest made everybody with time to kill happy by sucking them into a near endless supply of beautiful food imagery and cat pictures. 2012 was also, quite possibly, the most irritating year of social media to date, particularly in the “social media for brands” department—including gems such as offering a 20% coupon to help the victims of Hurricane Sandy deal with their “boredom,” epic #McDStories (who didn’t see that coming?), and hijacked hashtags. Now that it is officially 2013 and we’ve all had a few days to let the last bits of 2012 wash over us, we can effectively identify some of the most epic social media fails of all time. 1. Keep your accounts separate. It may be a pain to login to a separate account, but that pain is miniscule in comparison to something as reputation-ruining as the above examples. 2.

How To Write Awesome Original Content: Tricks, Tools, & Techniques Congratulations on your ambition to reduce “content pollution” on the Internet! That’s a big first step, but do you know how to write awesome orginal content? It all starts with knowing yourself and your readers. The largest challenge still lies ahead of you: making something original and compelling is not easy. Most of the content online does not get 100% original stamp of approval. Know Thy Competitor The first set of tactics fall under the bucket of competitive analysis. Competitor Product/Service Analysis: This is pretty straightforward – know your competitors just as well as you know yourself. Know your competitor like you know yourself. Ready to start spying on the competition? Note: While these tools will get you a lot of web data, you will still need to read your competitors blog and news feed the old fashioned way! Looking for some additional resources on learning online competitor analysis? The second strategy is a variation on newsjacking. Quora: The strategy here is simple.

JP Morgan Chase's Claire Huang Talks Digital and Mobile JP Morgan Chase named Claire Huang its first-ever CMO last August , poaching the marketing veteran from an executive position with competitor Bank of America. Huang has since attempted to reinvigorate the Chase brand while positioning it as a strong financial option for both consumer and small-business needs. Her work culminated with the cross-channel "So You Can" campaign that kicked off last week. Adweek caught up with Huang during to learn about her "brand refresh" strategy, and below are excerpts from the conversation. From what I've been able to see of "So You Can," the first spot has a strong mobile message with the QuickPay app. How do you think Chase fits into the larger mobile scene when it comes to making commerce seamless for the on-the-go consumer? Retailers are increasingly investing in so-called "architectural media" for their physical spaces. How do you think social media marketing fits into creating more Chase customers?

Deploying Volunteer Marketing Armies with Internal Social Media Brian Solis inShare306 Guest post by Jay Baer and Amber Naslund, inspired by their new book The NOW Revolution: 7 Shifts to Make Your Business Faster, Smarter, and More Social. To harvest all of the interesting and important happenings around your company, create an internal social media system. No one person in your company knows everything. Whether you’re a small organization or a multinational corporation, there are successes and failures, special moments, and stories occurring and being created every minute of every day. Powering your external engagement efforts with an internal social media program helps you collect and distribute as much of that information as possible. This internal news wire enables employees to co-create a living history of the organization, and that helps shape the proactive messaging you’ll distribute across the social web. Share as much as you can via the internal social media system, even the things that might seem minor or unimportant. Information Democracy

21 Must-Read Tips To Write Better Web Content As a full time blogger and freelance writer, writing web content is part of my daily routine. Since it earns me a living too, it’s mandatory for me to consistently polish my skills as a writer and write better content. I am sure a lot of bloggers and web content creators realize the importance of good content and like me, they too try to write better articles everyday. To help them further, I decided that I’ll scour some of the most well known blogs and sites which include content on blogging and writing in general and list 21 excellent articles which could greatly improve your writing skills. Although most of these articles are primarily aimed at helping those who create web content, they could be useful to anyone who writes for a living and would love to write better. Cheers, Abhijeet