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Is This the Best Startup Launch Video Ever?

Is This the Best Startup Launch Video Ever?
A dollar a month for razors, shipped to your door? Most thrifty guys and gals who wield a blade in the bathroom won't need much convincing that that's a good idea for a startup. But how to ensure that they hear about it, and that they have enough confidence in the company to sign up? Simple: create a funny YouTube video — one with so much swagger, sight gags and bear costumes that it seems poised to go viral. That's the apparent strategy behind Dollar Shave Club, a startup from LA-based Incubator Science. The company just scored its first $1 million in funding from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the concept. If there's one lesson we'd like CEOs to learn from the Dollar Shave Club, it is this: don't take yourselves and your product so seriously. Dubin isn't the only entrepreneur to find success solely on the basis of a well-crafted video.

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Early Adopter Recruiting Startup BetaBait Helps Users Show Their Love For Apps BetaBait, the startup that helps new apps and services find beta testers, is introducing new features today that should give those testers more control of the experience — and give BetaBait more opportunity to make money. BetaBait doesn’t quite serve the same function as a service like LaunchRock — it’s less about managing the beta testing process and more about finding the users you need for those tests. So it’s to cultivating an audience of early adopters, who either receive an email with a list of new startups looking for testers or search the site for products that interest them. The company offers startups a chance to receive a more prominent placement on the email by sponsoring it. Co-founder Cody Barbierri (who is an occasional writer for VentureBeat, and who I used to edit during my time there) tells me that BetaBait just released a number of new features that help it become more than a “simple email service.”

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7 Disruptive Innovations That Turned Their Markets Upside Down [INFOGRAPHIC] Who are the movers, the shakers, the companies that affect profound change? And what products do they bring to market that disrupt all others, making other companies completely re-think their strategies? Let's take a look at seven of those products whose competitors wish had never existed. 3 Rules You Must Follow If You Want Your Company to Be Exceptional Michael Raynor Image credit: Michael Raynor, The Three Rules. If you want your company to be the best, there are three rules: launches Backer, a service to help startups and developers crowdfund new features 25 January '14, 09:48pm Follow, the social platform by Dalten Caldwell has launched a new crowdfunding service called Backer that allows companies to ask users for money before committing to build software features.

Why We Pin It? Takeaway Lessons from Pinterest Pinterest is now the third largest social network. It's ahead of both Linkedin and Google+, as measured by number of users, according to a new report from Experian. Its rapid success has led to a proliferation of clones. Will any of them come anywhere close to garnering the same attention? If they do, it won’t be because they just copycatted Pinterest, it will be because they understood and integrated the same formula for success. Let’s take a closer look at 6 key factors driving the success of one of today’s largest social networks: