Is This the Best Startup Launch Video Ever?
A dollar a month for razors, shipped to your door? Most thrifty guys and gals who wield a blade in the bathroom won't need much convincing that that's a good idea for a startup. But how to ensure that they hear about it, and that they have enough confidence in the company to sign up? Simple: create a funny YouTube video — one with so much swagger, sight gags and bear costumes that it seems poised to go viral. That's the apparent strategy behind Dollar Shave Club, a startup from LA-based Incubator Science. The company just scored its first $1 million in funding from heavyweight VCs including Andreesen Horowitz and Kleiner Perkins. Dollar Shave Club is the brainchild of Michael Dubin, the suave guy explaining the concept. If there's one lesson we'd like CEOs to learn from the Dollar Shave Club, it is this: don't take yourselves and your product so seriously. Dubin isn't the only entrepreneur to find success solely on the basis of a well-crafted video.