PEST & PESTEL Analysis Definition “PEST analysis – an analysis of the political, economic, social and technological factors in the external environment of an organization, which can affect its activities and performance.” “PESTEL model involves the collection and portrayal of information about external factors which have, or may have, an impact on business.” Understanding the tool PEST or PESTEL analysis is a simple and effective tool used in situation analysis to identify the key external (macro environment level) forces that might affect an organization. These forces can create both opportunities and threats for an organization. Therefore, the aim of doing PEST is to:
3 Rules to Building a Value Proposition that Sells Like Crazy Every business pundit has said at one time or another, "There's no more misunderstood, argued about topic in business than <insert topic here>, but it's really not that complicated. Here's the secret to understanding it." The concept of value proposition falls into this same category. On the one hand, it's a pretty simple concept to grasp. What Works in Silicon Valley Doesn’t Work Everywhere – And What You Can Do About It The Lean Startup Conference hosted an amazing webinar today called Beyond Silicon Valley: Applying Lean Startup Around the Globe. Justin Wilcox, Takashi Tsutsumi (aka “The Steve Blank of Japan”), and I shared our experiences helping entrepreneurs worldwide apply Lean Startup principles. Video streaming by Ustream I’d like to share with you the key points I took from the discussion. My International Experience
A Marketer's Complete Guide to Launching Mobile Apps According to former CEO of AppVee and AndroidApps Alex Ahlund, the average cost to develop a mobile app is $6,453 -- and the cost can skyrocket to as much as $150,000 depending on the complexity of the app. Wherever you fall on that spectrum, the money and resources you dedicate to conceptualizing and developing a truly great mobile app can all be put to waste if you don't orchestrate a proper mobile app launch. In fact, in December 2011, the 1 millionth mobile app was pushed to market. To give you an idea of just how quickly these mobile apps are being released, at the end of 2010, there were 300,000 mobile apps. That's a 233% increase in just 12 months. In other words, that's a lot of clutter in mobile app stores (and we won't even get into the fact that 1 in 4 apps, once downloaded, are never used again.)
Debuts New Open Source Digital Storytelling Tool - BBG The Broadcasting Board of Governors launched KettleCorn today, a new digital tool that will allow journalists to enhance, remix and share interactive web videos by combining audio and video with live web content. KettleCorn is built on the open source popcorn.js framework, adapting the previously existing Mozilla Popcorn Maker for journalists’ needs. Leveraging open source technologies allows the BBG a cost-effective way to adapt existing technology by building in core features crucial to journalists working in a multilingual, fast-paced environment. “KettleCorn is a storytelling tool designed specifically for journalists, even those without a technical background” said Rob Bole, BBG’s Director of Innovation.
Useful Value Proposition Examples (and How to Create a Good One) Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!] The less known your company is, the better value proposition you need.
Ready-to-use Value Proposition Canvas template The Value Proposition Canvas makes explicit how you are creating value for your customers. It helps you to design products and services your customers want. It is like a plug-in tool to the Business Model Canvas. Whether you're working to improve your value proposition, or to invent a new one for a specific customer segment, the high-quality visual tool will help you: Get a clear understanding of your customer jobs, pains, and gainsGet people from different teams working togetherTest assumptions about customers and marketing prioritiesRapidly define copywriting and brand messages for campaignsMake mistakes here, save money in the real worldCreate a solid basis for your business model
Consumer Electronics - LittleUpStarts : LittleUpStarts Consumer Electronics At Little UpStarts we love new technology and the opportunity we get to work with designers & pioneers who have a deep passion for technology, what they do and the amazing ability to turn great ideas into innovative product, improving our everyday lives…. The US market has a strong and deep-rooted reputation for investing in the design and development of new technology and continually striving to bring high tech products to consumers around the world providing solutions for our everyday needs.
Lean Startup Tools Please sign in to do this Sign in with Twitter Hey there! Please log in before posting a product. Sorry! Tracker 2.0 enterprise-grade cloud hosting Activate is hosted with Rackspace, a leader in the Gartner "Magic Quadrant" for managed hosting. Activate takes advantage of Rackspace's deep cloud expertise and data center certifications, including SSAE 16 Type II SOC 1, to provide independently verified assurance for secure and reliable data center operations. monitored performance Activate is monitored for performance 24/7 to ensure that we're always one step ahead of potential performance bottlenecks. If needed, we can add servers and other resources as necessary to comfortably meet demand — with room to spare.