Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Is the 90-9-1 Rule for Online Community Engagement Dead? [Data] Posted by Paul Schneider on Thu, Aug 11, 2011 @ 09:43 AM There is a rule that has floated around in the social media world for quite some time called the Rule of Participation Inequality or the 90-9-1 Rule. When does face scanning tip over into the full-time surveillance society? A man walks into a bar. A screen says: “You’d like a pint of beer.” It’s right. Welcome to 21st Century retail, Minority Report-style. 5 Services for Creating & Sharing Audio Recordings Online Adding an audio message to your classroom blog or website can be a good way to help deliver important messages to your students and their parents. Posting an audio message, even if it covers the same content as a written message, can increase the chances that a visitor to your blog will take notice of something important. Adding an audio message to your blog or website is not difficult to do. Here are five free services that you can use to add an audio message to your blog or website.
How to say stupid things about social media A woman checks Twitter on an iPhone Photograph: Sarah Lee Here are some suggested things to say if you want to sound like an idiot when you talk about social media: • It's inconsequential – most of the verbiage on Twitter, Facebook and the like is banal blather Yes, it certainly is. The reason for that is that most of it is "social grooming" – messages passed between friends and family members as a way of maintaining social cohesion. The meaning of the messages isn't "u look h4wt dude" or "wat up wiv you dawg?"
Case Study: Social Media Customers Are More Valuable Customers Too many companies looking for proof that social media marketing works tend to look at the wrong things. “How much money will I make?” “How many new sales will I have?” Both are frequent questions from executives and business owners investigating social media marketing as tactics for their businesses. And they’re not bad questions, just sometimes the wrong questions. The Ultimate Guide to Mobile Social Media 129 Flares Filament.io 129 Flares × I spend my days writing content from my desktop computer for people who will read the content on their smartphones and tablets. Go figure. Mobile devices are fast becoming the preferred method of reading, sharing, and engaging with online content. It’s strange to think that the content we create on desktops and laptops will end up on dozens of different screen sizes before all is said and done. It’s a good lesson to keep in mind.
Social Media - Driving Customer Experience 1 Introduction 1.1 Communication environment is changing Today’s communication environment is changing rapidly with change in consumer trends. Internet is replacing traditional communication channels of voice, SMS, and MMS, and people are more inclined towards social media and email providers for their day-to-day communications and activities. Mobile device is becoming customer information center where customer expects everything to be available on finger trips, and application developers are responding to this changing trend with application developments based on technologies like GPS, NFC which is changing the way people do their daily activities and communication. Nascent technologies like Voiceprint recognition, image recognition, emotion detection, voice filter, voice analysis, text analysis are getting mature day by day, and they will also affect the communication mode of end-users, as we already see in case of Apple Siri and Google voice.
Karl D.D. Willis How can projected imagery traverse the digital-physical divide to interact with physical objects and surfaces in the environment? HideOut explores how mobile projectors can enable new forms of interaction with digital content projected on everyday objects such as books, walls, game boards, tables, and many others. We enable seamless interaction between the digital and physical world using specially formulated infrared-absorbing markers – hidden from the human eye, but visible to a camera embedded in a compact mobile projection device. Digital imagery directly augments and responds to the physical objects it is projected on, such as an animated character interacting with printed graphics in a storybook. Created by: Karl D.D.
15 Fascinating Ways to Track Twitter Trends One of the great things about TwitterTwitter reviews is that it is a great place to track emerging trends. When major events or big stories occur, people tweet about it and it inevitably ends up at the top of Twitter Search as a top trend. The New York Times Insights - The Psychology of Sharing There has been an abundance of research on social media, but to date, no one has asked in a comprehensive way: why do people share? The Psychology of Sharing reveals groundbreaking research that fills this knowledge gap. This study uncovers: Primary motivations for sharing Six sharing personas Essential steps for marketers aiming to get their content shared Impact of sharing on Information Management Cycle of sharing Enduring role of e-mail in the age of social media