7 ways to fuel fandom on Facebook Four years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia). The challenge for marketers is to maintain the steady growth of their communities while still attracting valuable fans who remain eager to engage with your brand, long past that initial click of a "like" button. Here are seven ways for brands to grow their fan bases on Facebook. 1. Tagged photos (such as the Coca-Cola example above) can help marketers organically grow their pages. 2. Sponsored Event to promote USA Network's "Burn Notice: The Fall of Sam Axe." 3. Some ways that leading brands are driving engagement are commenting on fan posts, "liking" user-generated content, and providing customer service directly within the platform. Smirnoff U.S. connects with a fan who has shared a photo with the community.
Get up to 1,000 twitter followers Hello! You wouldn’t be here unless you wanted to get more twitter followers. Presumably you have done the usual following to the limits, signing up for twiends to follow people for points etc. I did all that myself and managed to get to around 17,000 followers over about 8 months. Then I discovered a method that got me nearly 6,000 followers in just over a week. Have a look at and search @martincallan to see for yourself. I couldn’t believe it.
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.
The 10 Commandments for Giving a Perfect Presentation Looking out into a sea of faces while standing on a stage can be one of the most intimidating experiences of your career. It doesn't matter if it's a group of 12 people in a board room or an auditorium filled with thousands of people -- giving the perfect presentation is no easy feat. It's also pretty critical to your success in delivering the message you want to deliver. Last week, 2,800 marketers converged on Boston for INBOUND 2012 (It sold out, so you better get your tickets for next year's event now!), and world-class speakers gathered to share their expertise on inbound marketing. 1) Understand Your Audience's Sacrifice Think about it: if you're speaking to 100 people for an hour, you're consuming 100 hours of time. 2) Be Infotaining Teaching isn't enough. 3) Work the Room Don't stand in one spot on the stage for the whole presentation. 4) Be More Energetic Than Ever Speaking to large audiences requires you to be a more energetic version of yourself. 5) Give the Audience Time to React
How to Create a High Converting Facebook Fan Page Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates. Before Clicking Like After Clicking Like Add Personalization with a Users Name Some of the great work, which ViperChill shares with us in the free ZIP download file, they were able to figure out how to incorporate a user’s name in the Welcome page. Leverage off the Users Engagement How to Setup a High-Converting Facebook Fan Page
72 Fascinating Social Media Marketing Facts and Statistics for 2012 Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Which brings us to this post. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking 1. 2. 3. 4. 5. 6. 7. 8. 9. User Experience Want more registrations on your website? 10. 86% of people say they are bothered by the need to create new accounts at websites. 12. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. Lead Nurturing 13. 14. Facebook 15. 16. 17. 95% of Facebook wall posts are not answered by brands. 18. 19. 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. 20.
When is It Okay to Use Social Media to Self-Promote? I read an interesting stat today from Monumentus Media (via Beth Kanter): “asking users to “like” gets 216% higher interaction rate.” The stat isn’t very surprising. Calls to action work. I was drawn to the 216% increase, but then disconcerted by the idea of asking people to like my stuff. Why is that? We buy ads—isn’t that asking people to like our stuff? Chris Brogan promotes his products all the time. The flooring guy on the local Twitter hashtag in my town is a textbook troll. When is it okay to use social media to promote? It’s okay when you’ve gained trust. I’d really like a piece of that 216% increase, but I don’t want to turn people away. Connect: Authored by: Chris Syme Chris Syme's newest book, Practice Safe Social, is a leading resource on how to use social media responsibly. See complete profile
Google Longtail Infographic: How Google Killed the Long Tail of Search Keywords A Look at How Longtail Content Lost Its Edge Over the years Google has moved to consolidate search volume against fewer keywords (which are easier to match ads against) and they have inserted their own vertical listings in their search results. The result is that the longtail has become far less profitable for many publishers. Spread the Word You can embed a this infographic on your blog or website. Simply copy the below code and paste it into your website. :) 640 px <p><a href=" src=" border="0" alt="How Google Killed the Longtail Infographic." full size <p><a href=" src=" border="0" alt="Google Longtail Keywords." Comments / Feedback / Suggestions? Have feedback?
Car Dealership Challenges You to Tweet Your Way to a New Audi A Canadian car dealership is challenging consumers to tweet their way to a new Audi. Pfaff Automotive launched a campaign that asks people to register for a "Tweet Race" by signing up for a new Twitter account or signing in with an existing one. Starting from Monday, when the campaign began, the first 10 people to reach 2,500 followers will win a key; one of those keys will unlock the door of a new 2013 Audi A4. The grand prize comes with a free tuning package valued at $5,000 and a year-long lease, according to the campaign, which is only available for residents in the Canadian province of Ontario. Those who register will have to authorize the third-party application, PFAFF Tweet Race, to use their Twitter accounts. The campaign's official site features a track that visually maps the Tweet Race, and also lists participants who are on its leaderboard. The top three, who did not immediately respond to requests for comment, have tweeted about their involvement in the contest.
The Future of Streams: Twitter Looms As Biggest Obstacle One of the five reasons why Web publishing is changing is the emergence of streams of information. In other words, a constant flow of information ordered chronologically and (ideally) topically too. In the near future, the theory goes, it won’t matter where you enter content – a blog platform, Facebook, Twitter, Tumblr, etcetera – because all of it will be accessible to other people as a stream. The key about streams is that they are much more than a static web page. The Present: Simple Streams, Twitter Features Much of the vision about streams is currently either experimental or hasn’t been built yet (like the App.net example I mentioned). On a blog post by streams evangelist Anil Dash, provocatively entitled Stop Publishing Web Pages, Laura Holder from The Wall Street Journal left this comment: The election stream is mostly made up of WSJ news articles and tweets from WSJ staff. Probably the best feature is that it’s easily digested via mobile.
Introducing the Recommendations Bar Today we're launching the Recommendations Bar, a new social plug-in that helps people find articles based on what their friends like and share from your site. As a person reads an article, a small pop-up surfaces at the bottom of the screen highlighting recommended articles and prompting them to like the page. Recommendations are based on content that friends have explicitly liked and shared in your app or website. Just as how the Like button works now, when a person likes an article using the Recommendations Bar, a story is published back to their timeline and friends’ news feed. Sites such as Mashable, Wetpaint, and The Mirror are using the Recommendations Bar today. In early tests, sites are seeing 3x the click through on the stories it recommends than through the Recommendations Box. As with all of our social plugins, integration is easy and takes just a few lines of code. To learn more and get started with the Recommendations Bar, check out our documentation.
Face blurring: when footage requires anonymity As citizens continue to play a critical role in supplying news and human rights footage from around the world, YouTube is committed to creating even better tools to help them. According to the international human rights organization WITNESS’ Cameras Everywhere report, “No video-sharing site or hardware manufacturer currently offers users the option to blur faces or protect identity.” YouTube is excited to be among the first. Today we're launching face blurring - a new tool that allows you to obscure faces within videos with the click of a button. Whether you want to share sensitive protest footage without exposing the faces of the activists involved, or share the winning point in your 8-year-old’s basketball game without broadcasting the children’s faces to the world, our face blurring technology is a first step towards providing visual anonymity for video on YouTube. Blurring faces on YouTube is simple.
10 Fun Tools To Easily Make Your Own Infographics People love to learn by examining visual representations of data. That’s been proven time and time again by the popularity of both infographics and Pinterest. So what if you could make your own infographics ? What would you make it of? It’s actually easier than you think… even if you have zero design skills whatsoever. Below are my two favorite infographic-making web 2.0 tools that I highly recommend. Click the name of each tool to learn more! Visual.ly One of the more popular ways to discover infographics, Visual.ly actually just launched a design overhaul of their website. Dipity Want to get a beautifully simply visualization of data over time? Easel.ly I absolutely love Easel.ly. Venngage Venngage (likely named for Venn diagrams) is a double threat. Infogr.am One of the most simple tools, Infogr.am lets you actually import data right into the site and then translate it all into useful visualizations. Tableau Public Photo Stats This one’s an iPhone app that’s worth trying out. What About Me?