7 ways to fuel fandom on Facebook Four years ago, official brand pages on Facebook were quite rare. Today, not only are most major brands on Facebook, but their total fan numbers have skyrocketed. In fact, top brands now manage communities that reach upwards of 20 million members (also, the population of Australia). The challenge for marketers is to maintain the steady growth of their communities while still attracting valuable fans who remain eager to engage with your brand, long past that initial click of a "like" button. Here are seven ways for brands to grow their fan bases on Facebook. 1. Tagged photos (such as the Coca-Cola example above) can help marketers organically grow their pages. 2. Sponsored Event to promote USA Network's "Burn Notice: The Fall of Sam Axe." 3. Some ways that leading brands are driving engagement are commenting on fan posts, "liking" user-generated content, and providing customer service directly within the platform. Smirnoff U.S. connects with a fan who has shared a photo with the community.
Get up to 1,000 twitter followers Hello! You wouldn’t be here unless you wanted to get more twitter followers. Presumably you have done the usual following to the limits, signing up for twiends to follow people for points etc. I did all that myself and managed to get to around 17,000 followers over about 8 months. Then I discovered a method that got me nearly 6,000 followers in just over a week. Have a look at and search @martincallan to see for yourself. I couldn’t believe it.
Facebook : la relation profs-élèves au pied du mur | La p@sserelle -Histoire Géographie- Cette semaine un dossier du Web Pédagogique est con La véritable question étantsurtout : qu’est-ce que Facebook ? Pour certains, c’est un espace intime et il faut le sécuriser. Pour d’autres, un espace personnel ce qui change la donne. Du coup, je m’interroge sur la possibilité d’ouvrir mon espace à d’anciens élèves. Une vraie réflexion s’ouvre sur l’outil Facebook le rapport prof/élèves. Voir et être vu Cette semaine, un dossier du Web Pédagogique est consacré au « phénomène Facebook ». Voir et être vu J’ai ouvert un profil Facebook il y a environ deux ans. Facebook, c’est voir et être vu. Depuis le premier carton d’invitation, j’ai dû en recevoir une vingtaine d’autres dont certains patientent vainement dans la file d’attente… Je note d’ailleurs ici que pour la plupart des élèves, il ne viendrait pas à l’idée d’ajouter un de leur professeur à leur liste « d’amis ». Pour les curieux qui se demandent ce qu’on peut bien trouver sur mon Facebook, voici la réponse : Savoir ce qu’on fait là
knick knacks & ric rac just listed 54 swatch bundles in my etsy shop here! each bundle is approximately 1 sq. yd. i end up with a lot of fabric swatch odds and ends from making skirts. these swatch bundles feature sample prints, test ink colors, test dye colors, test fabrics, leftover pieces from print runs and dye lots, prints that i smudged but still have plenty of usable area, and other experimental fun! based on suggestions after the last batch of swatch bundles, i did not trim these pieces, so pieces may have imperfections like uneven printing (light areas with not enough ink, or blurred areas with too much ink), smudges, stray ink or dye spots or small fabric defects. just in time for your holiday crafting, use them for all sorts of projects like patchwork, pouches, coin purses, dolls and more! fabrics are mostly mid-weight cotton twill or duck, and are machine washable and dryable.
voxekkbb, Voxe.org - Le comparateur neutre des programmes politiques The project Un site internet, une application iPhone, iPad, Android et Blackberry, permettent à tout moment, d’avoir un accès clair, neutre et innovant au contenu des programmes de tous les candidats à l’élection présidentielle. Esthétique et simple à utiliser, Voxe.org est destiné à tous ceux ayant une carte d’électeur: Voxe.org se concentre sur le fond : les thèmes et les propositions des candidats sont enrichis de vidéos et de données publiques ouvertes (Open Data). Voxe.org est une plateforme ouverte : chaque citoyen peut réutiliser gratuitement les données au sein d’autres sites Internet ou d’applications mobiles. Enfin, Voxe.org est un espace d’échanges : chaque proposition peut être débattue directement au sein du comparateur. Exemple de comparaison de l'élection 2012 : Notre widget, gratuit, avec l'élection 2007 : Qui suis-je ? Voxe.org est animé par une équipe de dix jeunes citoyens, de tous horizons. La présentation de l'équipe est disponible ici .
How to build a Facebook community Here are 14 ‘levers’ you need to be pulling Like any social tool, Facebook needs to be worked in order to achieve specific marketing, event or fundraising goals. Yes, you need to have a an effective Facebook Page where fans can easily interact (see “11 Quick Tips to Enhance Your Facebook Fan Page” by @franswaa). And yes, you need to have compelling content. However, even with all this, if you don’t consistently nurture your Facebook relationships, you’ll end up with visitors — potential fans — wondering, “Are they still in business?” What you get by working your Facebook levers You’ll grow your fan base organically, which means they’ll stick around.You’ll be able to identify your biggest supporters.You’ll stay current on what’s important to your fans (also called “market research”). Facebook levers (manual) Many of the levers you pull on Facebook require time, attention and consideration. 1. Facebook Pages and Groups allows you to send messages to fans. Your best fans are busy fans. 2. 3.
The 10 Commandments for Giving a Perfect Presentation Looking out into a sea of faces while standing on a stage can be one of the most intimidating experiences of your career. It doesn't matter if it's a group of 12 people in a board room or an auditorium filled with thousands of people -- giving the perfect presentation is no easy feat. It's also pretty critical to your success in delivering the message you want to deliver. Last week, 2,800 marketers converged on Boston for INBOUND 2012 (It sold out, so you better get your tickets for next year's event now!), and world-class speakers gathered to share their expertise on inbound marketing. 1) Understand Your Audience's Sacrifice Think about it: if you're speaking to 100 people for an hour, you're consuming 100 hours of time. 2) Be Infotaining Teaching isn't enough. 3) Work the Room Don't stand in one spot on the stage for the whole presentation. 4) Be More Energetic Than Ever Speaking to large audiences requires you to be a more energetic version of yourself. 5) Give the Audience Time to React
aka-aki How Brands Listen in the Digital Age In the age of Facebook and cloud computing, listening to customers is more important than ever. It sounds simple enough, but there are tweets, online comments, and various other channels of digital communication to pay attention to. A 2011 Dell-commissioned Forrester Consulting survey of 200 US-based companies explores how organizations have implemented listening and digital engagement to reap the benefits of web 2.0. (Click for big version:) How to Create a High Converting Facebook Fan Page Everyone is always talking about the ROI of social media and how can you convert a Facebook fan into a sales qualified lead. I have seen many great looking Fan pages on Facebook, but much like early websites, these pages are designed more for image and less for lead conversion. That is, however, until I came across the Facebook page of ViperChill. Not only does Glen at ViperChill get it, he shares just how to create the page complete with free templates. Taking Your Facebook Fan Page to a Higher Level By now, you are probably well aware of the Static FBML app, which allows you to show whatever you want on your fan page instead of the usual status updates. Before Clicking Like After Clicking Like Add Personalization with a Users Name Some of the great work, which ViperChill shares with us in the free ZIP download file, they were able to figure out how to incorporate a user’s name in the Welcome page. Leverage off the Users Engagement How to Setup a High-Converting Facebook Fan Page
72 Fascinating Social Media Marketing Facts and Statistics for 2012 Social media and inbound marketing techniques have been a boon for marketers. Not only do leads generated through social and content marketing cost half as much as traditional outbound-generated leads (see below), they also close at higher rate (again, see below). And social media isn’t just about lead generation of course. Which brings us to this post. Find the answers to those questions and many, many more in this collection of 72 fascinating social media marketing facts and stats for 2012. Social Media / Social Networking 1. 2. 3. 4. 5. 6. 7. 8. 9. User Experience Want more registrations on your website? 10. 86% of people say they are bothered by the need to create new accounts at websites. 12. 21% of “best in class” companies use social sign-in, compared to 8% of average-performing firms. Lead Nurturing 13. 14. Facebook 15. 16. 17. 95% of Facebook wall posts are not answered by brands. 18. 19. 70% of local businesses use Facebook.The U.S. has the largest number of Facebook users. 20.
Alternance TICeTAC - Pédagogie de l'alternance, TICE et innovations Advertising: Let your brand take flight on Twitter with enhanced profile pages Earlier today we announced a new version of Twitter that makes it easier for users to discover what’s happening now. As part of this release, we are introducing enhanced profile pages that help marketers create an even more compelling destination on Twitter for their brands. Communicating with users isn’t just about what you say. It’s also about how you say it. Now, your profile page does more to help you make an impression with a large header image for displaying your logo, tagline, and any other visuals. You can also control the message visitors see when they first come to your profile page by promoting a Tweet to the top of your page’s timeline. This page and the Promoted Tweet are both free of charge and publicly accessible for the whole world to see. We are thrilled to launch the new enhanced profile page exclusively with 21 advertising partners and select charities and individuals.