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MarketingProfs: Marketing Resources for Marketing Professionals

MarketingProfs: Marketing Resources for Marketing Professionals
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Marketing News & Expert Advice The importance of headlines should never be overlooked, a little time spent finding the right headline can make a lot of difference. A good headline means more people will click on your article wherever they see it, it ensures that the effort you spent in writing an article doesn’t go to waste, and it can also help your content to be picked up by search engines in the weeks and months after publishing. Here are a few areas to think about when writing headlines. It should be noted though, that its not about writing sensation headlines for short-term traffic gains, it’s about ensuring that, if you write a quality article, the headline works to sell it. 1. Tips, Tools and Techniques for Marketers Around the Globe In Go Mobile, the book I’ve written with Jeanne Hopkins from HubSpot, we review a list of the 14 most powerful words in marketing so that readers can use them in their mobile marketing campaigns. This post gives you a sneak peak at the list that’s included in the book. Enjoy.

Inspiration Gallery #105 – Creative ads Most designers seek inspiration in the initial stage of a project to get their creative juices flowing and/or to get updated with the latest trends in graphic design. In this post I would like to share some of the great designs that have inspired me in some way and hopefully something will inspire you as well. GirlTalk.dk Toronto Academy of Karate Nivea – Good-buy Cellulite Small Business NSW - Changing legal structures Small Biz Connect is a quality, personalised and highly subsidised business advisory program for small businesses in NSW. Through the program, you can: Get expert advice on managing your small business Access face-to-face support Develop key business skills The Innovator’s DNA The Idea in Brief The habits of Steve Jobs, Jeff Bezos, and other innovative CEOs reveal much about the underpinnings of their creative thinking. Research shows that five discovery skills distinguish the most innovative entrepreneurs from other executives. Doing Questioning allows innovators to break out of the status quo and consider new possibilities.

Pictogram Movie Posters (12 total) Viktor Hertz combines two of his greatest hobbies, graphic design and film, into a clever series starring pictograms! Often seen on signs or instruction manuals, pictograms serve as our universal language, a way for all of us to quickly figure out where we're going or what we're (not) allowed to do. To him, this set became Hertz's “form of expression,” a way to stretch his creativity and imagination.

A VC: Marketing You asked for it Arnold and 84 others (so far). So I'm gonna talk about marketing. I believe that marketing is what you do when your product or service sucks or when you make so much profit on every marginal customer that it would be crazy to not spend a bit of that profit acquiring more of them (coke, zynga, bud, viagra). A very experienced and successful entrepreneur came into our office a week ago to pitch his latest company. At the end of his pitch he showed us some numbers. 60+ Creative and Clever Advertisements We are sucker for creative advertisements, particularly those that convey messages with sense of humor, or deliver ideas in ways we have never expected. Here’s something light to digest for the weekend surfers – 60+ creative and smart advertisements we’ve collected around the web. Some of these advertisements come in series, click on the #number to view more. You might also be interested in these following articles: Wonderbra – You have 918915 friend requests

Business Structure Basics With this basic guide, you'll be able to select the structure that suits your business best. Of all the decisions you make when starting a business, probably the most important one relating to taxes is the type of legal structure you select for your company. Not only will this decision have an impact on how much you pay in taxes, but it will affect the amount of paperwork your business is required to do, the personal liability you face and your ability to raise money. The most common forms of business are sole proprietorship, partnership, corporation and S corporation. A more recent development to these forms of business is the limited liability company (LLC) and the limited liability partnership (LLP). Because each business form comes with different tax consequences, you will want to make your selection wisely and choose the structure that most closely matches your business's needs.

Cabinet of American Illustration - About this Collection - Prints & Photographs Online Catalog Most images are digitized | Some jpegs/tiffs display outside Library of Congress | View All The Cabinet of American Illustration contains more than four thousand original drawings by American book, magazine, and newspaper illustrators, made primarily between 1880 and 1910. It includes illustrations for magazines, novels, and children's books; cartoons; cover designs; and sketches for posters. More than two hundred artists are represented, including Charles Dana Gibson, Elizabeth Shippen Green, Oliver Herford, and Jessie Wilcox Smith. The collection was the brainchild of William Patten, art editor for Harper's Magazine during the 1880s and 1890s, who established the Cabinet of American Illustration in 1932, in cooperation with the Library of Congress, in order to create a national collection of original works of art documenting what he and others considered the golden age of American illustration that took place from the 1880s through the 1920s.

Ocean Marketing: How to self-destruct your company with just a few measly emails [update] Update: A representative for the Avenger Controller (a new one, obviously) has released an official statement regarding Ocean Marketing’s involvement with their product and the actions of Paul Christoforo. Original story: Strap yourself in, you’re about to witness the most outlandlish PR blunder in video gaming history. And trust me, there have been many… From VentureBeat Customers don’t just get irritated when you screw up cross-channel personalization. They jump ship.

35 Effective Yet Simple Print Ads That Grab Your Attention Grabbing attention with print ads is one of the most hard work in advertising industry.The creativity,the imagination is the most important part of the print advertising and of course being simple is also very imporant. Advertising surrounds us in every part of our everyday life;on TV’s,radios,outdoor magazines etc..Imagine how big the advertising industry is. Today we’ve collected very creative yet simple commercial ads and campaigns prints.Hope you like them. Drive-through Safari at Nehru Zoological Park Buyers Guide: KANA KANA makes every customer experience a good experience. A global leader in customer service solutions delivered on-premise or in the cloud, KANA lets organizations take complete control over customer service interactions, so they can take care of customers, while managing costs and reinforcing brand. By unifying and maintaining context for customer journeys across agent, Web, social and mobile experiences, KANA solutions have reduced handling time, increased resolution rates and improved net promoter score (NPS) at more than 900 enterprises, including half of the Global 100 and more than 250 government agencies. KANA is based in Silicon Valley, California and has offices worldwide.

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