background preloader

How Does Google Work? Learn How Google Works: Search Engine + AdWords

How Does Google Work? Learn How Google Works: Search Engine + AdWords
The following infographic was created years ago when Google had a content-first focus on search. In the years since then, the rise of mobile devices has caused Google to shift to a user-first approach to search. We created a newer infographic to reflect the modern search landscape here. Vote on Hacker News, or Bookmark this on Delicious 600 Pixel Wide Version <p><a href=" src=" border="0" alt="How Google Works." Large Version <p><a href=" src=" border="0" alt="How Does Google Work?" Related:  Week 6: Google: A Deeper Dive (*=Key reading)

Lesson Plans – Search Education – Google Picking the right search terms Beginner Pick the best words to use in academic searching, whether students are beginning with a full question or a topic of just a few words. Advanced Explore "firm" and "soft" search terms, and practice using context terms to locate subject-specific collections of information on the web. Understanding search results Learn about the different parts of the results page, and about how to evaluate individual results based on cues like web addresses and snippets. Engage additional search strategies, such as generalization and specialization. Narrowing a search to get the best results Apply filtering tools and basic "operators" to narrow search results. Compare results for basic searches with ones that use operators to discover the impact the right operator has at the right time. Searching for evidence for research tasks Draw stronger terms from preliminary search results, identify evidence, and explore using various media to locate specific types of evidence.

Painting by Numbers Data Visualisation may be a hot topic right now but a new poster show at London's Transport Museum reminds us that getting complex information over in attractive ways is not a new challenge for the art director or designer Figures for 1923, by Charles Shepard, 1924 Painting by numbers - making sense of statistics will feature 20 London Underground posters, many dating back to the 1930s or earlier. The posters were designed not only to promote the benefits of travelling by London Transport but also in order to wow the travelling public with details of the remarkable service they were (hopefully) enjoying every day. Here, Speed, by Alfred Leete from 1915 reminds passengers of the dizzying speeds possible on the Tube, compared to alternatives of the time. And What It Takes to Move the Passengers - Problems of the Underground, by Irene Fawkes, reminds passengers of the resources needed to make their journey. If you only read CR online, you're mising out.

PageRank Algorithm used by Google Search to rank web pages PageRank (PR) is an algorithm used by Google Search to rank web pages in their search engine results. It is named after both the term "web page" and co-founder Larry Page. PageRank is a way of measuring the importance of website pages. PageRank works by counting the number and quality of links to a page to determine a rough estimate of how important the website is. Currently, PageRank is not the only algorithm used by Google to order search results, but it is the first algorithm that was used by the company, and it is the best known.[2][3] As of September 24, 2019, all patents associated with PageRank have expired.[4] Description[edit] A PageRank results from a mathematical algorithm based on the webgraph, created by all World Wide Web pages as nodes and hyperlinks as edges, taking into consideration authority hubs such as cnn.com or mayoclinic.org. History[edit] Algorithm[edit] A probability is expressed as a numeric value between 0 and 1.

New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. Penney web site. The New York Times presented their findings to Google. J.C. So where did J.C. “Link Schemes” and the Google Webmaster Guidelines The web is big. Google was launched on a foundation of PageRank: the idea that people link to things they like and find valuable, so a page with a lot of links to it is probably more useful than a page without very many links. Over time, as site owners realized how valuable it was to rank well in Google search results, some began hatching “link schemes”. Paid Links

Google’s Evolution of Search, my lament, and will a giant listen? When I watched Google’s recent video on the Evolution of Search, I found myself looking back nostalgically. But not in the way I was supposed to. I realized that my goals for student inquiry and information seeking are different from Google’s goals for user question answering. That we see our end user’s needs differently. And that I miss the Google I used to know. The celebratory Evolution video shares: The thing is, we are not always looking for answers. So, I continue to mourn the loss of Wonder Wheel, Directory, Newstimeline, Google Squared, Google Sets, FastFlip, the + operator, Google Labs itself, and most recently the Timeline that appeared in the left après-search search option panel. I also mourn the recent hiding of Advanced Search under the gear. Please understand that I am usually the first kid on the block to embrace change, the first kid on the block to teach and model resilience. I think we lost a lot these past two years, but . . . Who am I to make a suggestion?

Powerful Groups for the New Social Era The Fresh Rank Algorithm, Is It More Important Than PageRank First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs, I am going to refer to one of his excellent posts throughout the rest of this one. You will no doubt know about Google’s new QDF upgrade, an algorithm tweak designed to get you to ‘fresh’ content quicker, rather than bringing up old static results. You can see an example of it here; They’re not site links but links to fresh content on the BBC for the search term ‘football’. Google has stated that this affects around 35% of search queries, don’t get that mixed up with searches. Now that is all well and good but from my point of view I want to know a few key points; 1) How does Google decide what is fresh? 2) Is the link graph involved when deciding ‘freshness’? 3) How do links from these ‘fresh’ pages influence rankings for the taget website? I wrote a really short post a few months ago based on fresh links vs text links vs links placed in old content. How Does Google Determine Freshness?

Keywords and Cocktails – 1/17 – A blog from the Razorfish London Media teamA blog from the Razorfish London Media team How Google Took Over the Classroom - The New York Times But that also caused problems in Chicago and another district when Google went looking for teachers to try a new app — effectively bypassing district administrators. In both cases, Google found itself reined in. Unlike Apple or Microsoft, which make money primarily by selling devices or software services, Google derives most of its revenue from online advertising — much of it targeted through sophisticated use of people’s data. “Unless we know what is collected, why it is collected, how it is used and a review of it is possible, we can never understand with certainty how this information could be used to help or hurt a kid,” said Bill Fitzgerald of Common Sense Media, a children’s advocacy group, who vets the security and privacy of classroom apps. Google declined to provide a breakdown of the exact details the company collects from student use of its services. Mr. Some parents, school administrators and privacy advocates believe that’s not enough. Mr.

Viadeo, comment créer un hub ? • Cliquez sur « Groupes » >> « Gérer vos Hubs personnels » >> « Créer un Hub privé » • Saisissez le titre de votre Hub ainsi qu'un descriptif détaillé précisant à qui s'adresse ce Hub ainsi que les sujets de discussion susceptibles d'y être traités. Dans la liste des hubs, seul le nom du hub apparaît. Par exemple, mieux vaut éviter les amalgames du type : « Développement durable et marchés » et « Les marchés du développement durable ». • Précisez la catégorie de votre Hub et quelques mots clefs permettant d'afficher votre hub dans le moteur de recherche. • Précisez les modalités d'inscription : libre si toute personne invitée peut devenir membre, contrôlée si vous désirez pouvoir accepter ou refuser les adhésions de nouveaux membres. • Enfin, choisissez les rubriques à créer par défaut dans votre Hub. Gérer les demandes d’adhésions Votre communauté est un espace privatif. Si vous refusez un membre dans la communauté, celui‐ci ne pourra plus demander l’adhésion.

Google Raters - All About Google Quality Raters Wow, my post about how Google makes algorithm changes sure got a LOT of attention. While I happened to think the post itself was pretty darn informative (if I can be so humble…lol), it turns out that the majority of folks visiting just wanted a copy of the 2011 Google Quality Raters Handbook. Makes sense, but as most know by now, I was contacted by Google and had to stop sharing and linking to that document. So, let’s move on and talk about these Google Quality Raters. Who are they? Google Quality Raters are out there rating not only organic search results, but also Google ads (AdWords) and Videos, and probably more things but those are the three types of raters I am sure of. There is a good forum out there that is all “Quality Raters” info and discussion. The Raters I will be talking about today are the ones that rate the organic results – called Search Quality Raters. What Is a Google Search Quality Rater? “There are a few names for this position. Got all that? From that forum: 1. 2.

Google Launches YouTube Analytics YouTube users have been able to discover key stats on who’s watching their videos for a while now, using Insight. But now it’s replacing Insight with YouTube Analytics, which will be released to everyone over the course of today. The new features will include a new overview section which provides the key information quickly, while also enabling easy access to more detailed information. Ted Hamilton, Product Manager, also announced the following enhancements in a blog post today: More Detailed Reports: Analytics now includes more detailed statistics so that you can have a more precise understanding of your content and audiences.Audience Builders: Discover which videos are driving the most views and subscriptions.Audience Retention: See how far viewers are watching through your video in the new audience retention report. The Summary report shows some top-level performance metrics for YouTube videos, and clicking on the title of each widget will take users to that specific report:

Related: