Useful Value Proposition Examples (and How to Create a Good One)
Value proposition is the #1 thing that determines whether people will bother reading more about your product or hit the back button. It’s also the main thing you need to test – if you get it right, it will be a huge boost. If I could give you only one piece of conversion optimization advice, “test your value proposition” would be it. [Tweet It!] The less known your company is, the better value proposition you need. When I reviewed a bunch of websites, the conclusion was that missing or poor value proposition is one of the most common shortcomings. Note: If you’d like to become a master at conversion optimization and creating value propositions, enroll in ConversionXL Institute now. What exactly is a value proposition? A value proposition is a promise of value to be delivered. In a nutshell, value proposition is a clear statement that You have to present your value proposition as the first thing the visitors see on your home page, but should be visible in all major entry points of the site.
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