Conducting a Social Media Audit Whether marketers like it or not, consumers are now generating over 25% of content that appears in web searches for specific brand names, and consumers often trust those social media messages more than advertising or news articles about the brand. Research has shown that this “electronic word-of-mouth” is seen as reliable by consumers and significantly affects a firm’s perceived value. But with such a panoply of channels out there, how can social media marketers keep track of what people are saying? And what strategies can be implemented to engage those consumers to influence the conversation? Filmic Pro Tutorial This comprehensive Filmic Pro tutorial will guide you through getting the best results possible with the Filmic Pro camera app. I hope it helps put you on the right track to creating great-looking content with your phone. In a previous article – 10 Tips To Shoot Cinematic Smartphone Video – I went into detail describing the most important aspects to achieving the best video possible from your smartphone. In the following video tutorial, I take you through the actual Filmic Pro app and explain the best settings to use step by step. I’ve been shooting with my iPhone SE since July and believe I’ve figured out how to get the best out of it. The whole thing started out of curiosity more than anything else, but it got more serious when I discovered what is actually possible from a phone under the right conditions.
The 2016 Social Media To-Do List Looking to get sense of the effectiveness of your social media strategy? A recently updated checklist from Sprout Social digital marketing specialist Michael Patterson provides a baseline for self-evaluation. We’ve included the full infographic for you below in this blog post–plus a few suggestions based on experience with BuzzPlant clients. A Social Media Audit Template for Social Media Managers A key part to creating a social media marketing plan is conducting a social media audit. This assesses how well your current social media use works for you. There are many different steps involved when doing a social media audit, so we have put together a social media audit template to help you conduct your first (or second, third, etc.) one more efficiently. Download social media audit template Not sure where to start?
15 essential skills all digital marketing hires must have Today's digital marketing experts must have a diverse skill set, including a sophisticated grasp of available media channels, the ability to identify up-and-coming opportunities, on top of having the basic skills of a brilliant marketer. What's more, they have to possess a balance of critical and creative thinking skills in order to drive measurable success for their company. That's why I asked 15 members of Young Entrepreneur Council (YEC) what they look for when hiring digital marketers. Their best answers are below. 1.
How To Build a Content Strategy Using a Social Media Audit Do you want to create a strong social media content strategy? Are you looking for tools to help you analyze the content on your competitors’ social media profiles? To create a content strategy that engages and motivates your audience, you need to do a comprehensive social media audit. In this article I’ll share how to perform a social media audit to build a successful social media content strategy. #1: Identify Your Competitors Most businesses have already identified the main players in their industry by searching Google or social networks.
How to Build Your Brand Name Through Social Media: A Primer Your brand’s reputation online is more important than ever. The 2014 Edelman Trust Barometer revealed that 65 percent of online users rely on web search to find information on people and companies. One of the tools that helps businesses with this purpose is social media. 9 point Checklist for conducting Social Media Strategy Audit Today I am going to share with you the checklist I frequently used to conduct social media strategy audit. The aim of this audit is to determine how a business should be using social media to get highest possible return on their investment. The output of this audit is a written/improved social media strategy with analytics data to back up the recommendations.