The Internet of Things Is Changing How We Manage Customer Relationships Steven Moore Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. CRM made it possible to determine precisely who responded to a specific marketing campaign and then who became a paying customer, which customer called the most for support, and so on. It gave companies some overall measure of revenue compared with marketing spend — something described in this 2007 article in The New York Times.
O'Reilly Media - Tech Books, DRM-Free Ebooks, Videos The high points in this book from Jeff Patton are too numerous to mention. I found myself taking copious notes, and you could do the same, but it would probably make more sense to keep it near you and dip into it regularly until you have fully digested it. It is filled with good quotes e.g. 'There's always more to build than you have people, time, or money for. 6 TED Talks Every Entrepreneur Should Watch TED.com is just about the best place to hang out online if you have a few minutes to kill. That's because it offers free recorded lectures given by brilliant people doing amazing things in areas including technology, entertainment, design, business, science, and global issues. And what's cool about it is the talks are tagged so if you're in the mood for something inspiring or funny, for example, you can get just the kinds of videos to do the trick. Here are a handful of insightful TED talks posted this year that every entrepreneur should check out. Shawn Achor: The happy secret to better work Psychologist Shawn Achor doubles as a comedian in this talk, during which he says the lens through which your brain views the world shapes your reality.
Why the Lean Start-Up Changes Everything Launching a new enterprise—whether it’s a tech start-up, a small business, or an initiative within a large corporation—has always been a hit-or-miss proposition. According to the decades-old formula, you write a business plan, pitch it to investors, assemble a team, introduce a product, and start selling as hard as you can. And somewhere in this sequence of events, you’ll probably suffer a fatal setback. The odds are not with you: As new research by Harvard Business School’s Shikhar Ghosh shows, 75% of all start-ups fail. But recently an important countervailing force has emerged, one that can make the process of starting a company less risky.
Splitting User Stories - Agile For All Working from a prioritized backlog of small user stories allows a team to get value and high-quality feedback on frequent intervals. Many teams struggle to split large user stories into small stories in a useful way. Instead of ending up with small vertical slices through their architecture, they get stories that look more like tasks or architectural components and fail to experience the value or feedback small stories should provide. Fortunately, story splitting is a skill that can be learned in a relatively short time. I’ve seen teams go from struggling to fluently splitting stories with just a couple hours of practice and some simple tools. Dual-Track Scrum Posted by marty cagan on September 17, 2012 Tags: scrum, agile, product discovery When I first start working with an Agile product team, one of the most common situations I find is where the teams have long and frustrating Sprint planning meetings because backlog items are poorly defined and not well understood; they have slow velocity as well as poor design because details are still being worked out during the Sprint; and the amount of waste and rework is very high because backlog items have not been validated. Remember that our higher order objective is to validate our ideas the fastest, cheapest way possible. Actually building and launching a product idea is generally the slowest, most expensive way to validate the idea.
The Parlour at FG Press Last month, the startup community in KY was fortunate to have entrepreneur turned investor Brad Feld visit. Brad has been instrumental in building the startup community in Boulder, CO. He is a partner at a VC firm called Foundry Group and is a co-founder of TechStars. Brad spent 3 days in the commonwealth giving several talks about building successful startup communities, hanging out with local entrepreneurs, and mentoring some local startups.
Business Model Canvas: A Simple Tool For Designing Innovative Business Models Your business model can make the difference between world-leading success and dismal failure. Just ask the people behind the Xerox 914. In 1959, the first dry-process, plain-paper copier was a potential game-changer — but it cost six times the price of alternatives. Potential partners wouldn’t touch it. So the company developed a new business model. Rather than selling the machine, they leased it for $95 a month and charged a few cents per copy for copies in excess of 2000 a month. Disciplined Learning Dr. Alistair CockurnHumans and Technology Technical Report TR-2013.01 Feb. 2013, ©2013 Alistair Cockburn alias: Learn Early, Learn Often alias: DAKA2 (and see also DAKA)