The Internet of Things Is Changing How We Manage Customer Relationships Steven Moore Just as it’s hard to remember what life was like before the iPhone, it can be hard to remember business before there was CRM software — back when you still had to explain that it stood for “customer relationship management.” Today, CRM pervades the way many companies track and measure how they interact with other organizations, across many departments: marketing, sales, customer service, support, and others. CRM made it possible to determine precisely who responded to a specific marketing campaign and then who became a paying customer, which customer called the most for support, and so on. It gave companies some overall measure of revenue compared with marketing spend — something described in this 2007 article in The New York Times.
Customer Development The Japanese edition of The Startup Owner’s Manual hit the bookstores in Japan this week. The book has been shepherded and edited by a great Japanese VC at Mitsui Sumitomo Insurance Venture Capital, Takashi Tsutsumi, with help from Masato Iino. I asked Tsutsumi-san to write a guest post for my blog to describe his experience with Customer Development in Japan. To celebrate the debut of the Japan edition of “The Startup Owner’s Manual” and to express great thanks to Steve and his co-author Bob Dorf, I would like to reflect back what first drew me to this book and offer Steve’s worldwide readers a look at the progress of Customer Development and the Lean LaunchPad class in Japan.
8 talks about learning from failure Global Issues Fighting the growing deserts, with livestock: Allan Savory at TED2013 The growing desert Allan Savory has dedicated his life to studying management of grasslands. And if that doesn’t sound exciting, just wait, because it touches on the deepest roots of climate change and the future of the planet. O'Reilly Media - Tech Books, DRM-Free Ebooks, Videos The high points in this book from Jeff Patton are too numerous to mention. I found myself taking copious notes, and you could do the same, but it would probably make more sense to keep it near you and dip into it regularly until you have fully digested it. It is filled with good quotes e.g. 'There's always more to build than you have people, time, or money for.
Uncovering the DNA of successful start-ups If you spend much time with Web entrepreneurs or investors these days, it quickly becomes clear that "pivot" is the hottest term in Silicon Valley. It signifies a young company's shifting of focus, and everyone has an opinion about whether it's something start-ups should be doing or not. The answer, it seems, is yes. And as long as it's done at the right pace, it can even be an extremely lucrative and important step. In fact, young Web outfits that pivot once or twice can raise two-and-a-half times as much money, see 3.6 times the user growth, and are half as likely to scale too soon than start-ups that either never pivot or that do so more than twice.
Splitting User Stories - Agile For All Working from a prioritized backlog of small user stories allows a team to get value and high-quality feedback on frequent intervals. Many teams struggle to split large user stories into small stories in a useful way. Instead of ending up with small vertical slices through their architecture, they get stories that look more like tasks or architectural components and fail to experience the value or feedback small stories should provide. Fortunately, story splitting is a skill that can be learned in a relatively short time. I’ve seen teams go from struggling to fluently splitting stories with just a couple hours of practice and some simple tools. Human factors and ergonomics Human factors and ergonomics (HF&E), also known as comfort design, functional design, and user-friendly systems, is the practice of designing products, systems or processes to take proper account of the interaction between them and the people who use them. The field has seen contributions from numerous disciplines, such as psychology, engineering, biomechanics, industrial design, physiology and anthropometry. In essence, it is the study of designing equipment and devices that fit the human body and its cognitive abilities.
Start-up Advice I usually tell people that everything I learned about being an entrepreneur I learned by F’ing up at my first company. I think the sign of a good entrepreneur is the ability to spot your mistakes, correct quickly and not repeat the mistakes. I made plenty of mistakes. Below are some of the lessons I learned along the way. Disciplined Learning Dr. Alistair CockurnHumans and Technology Technical Report TR-2013.01 Feb. 2013, ©2013 Alistair Cockburn alias: Learn Early, Learn Often alias: DAKA2 (and see also DAKA)