PageRank

How Does Google Work? Learn How Google Works: Search Engine + AdWords The following infographic was created years ago when Google had a content-first focus on search. In the years since then, the rise of mobile devices has caused Google to shift to a user-first approach to search. We created a newer infographic to reflect the modern search landscape here. Vote on Hacker News, or Bookmark this on Delicious 600 Pixel Wide Version <p><a href=" src=" border="0" alt="How Google Works." Large Version <p><a href=" src=" border="0" alt="How Does Google Work?"

Deep Web Intelligence We are finding many different industries are able to capitalize on Data-as-a-Service (DaaS). In this post we’ll uncover how a mining company is using BrightPlanet’s Data-as-a-Service model to monitor the Ebola health outbreak to keep their expatriates informed and out of harm’s way with the use of one dataset. You’ll see what type of data is harvested and how it is enriched to make it usable. Continue reading At BrightPlanet, we receive a number of questions about how BrightPlanet’s technology differs from our biggest competitors. People will commonly see companies like Kapow and Connotate and assume that our technologies are in direct competition. In this post, we hope to give you an understanding of how extraction companies and BrightPlanet’s harvesting technology don’t compete, as one may think, and explore the advantages of each individual technology. Continue reading Earlier this week, Forbes released an article titled “Insider Trading on the Dark Web”. Continue reading

New York Times Exposes J.C. Penney Link Scheme That Causes Plummeting Rankings in Google Today, the New York Times published an article about a search engine optimization investigation of J.C. Penney. Perplexed by how well jcpenney.com did in unpaid (organic) search results for practically everything the retailer sold, they asked someone familiar with the world of search engine optimization (SEO) to look into it a bit more. The investigation found that thousands of seemingly unrelated web sites (many that seemed to contain only links) were linking to the J.C. The New York Times presented their findings to Google. J.C. So where did J.C. “Link Schemes” and the Google Webmaster Guidelines The web is big. Google was launched on a foundation of PageRank: the idea that people link to things they like and find valuable, so a page with a lot of links to it is probably more useful than a page without very many links. Over time, as site owners realized how valuable it was to rank well in Google search results, some began hatching “link schemes”. Everyone, that is, except Google.

How Google made the world go viral The first thing ever searched on Google was the name Gerhard Casper, a former Stanford president. As the story goes, in 1998, Larry Page and Sergey Brin demoed Google for computer scientist John Hennessy. They searched Casper’s name on both AltaVista and Google. The former pulled up results for Casper the Friendly Ghost; the latter pulled up information on Gerhard Casper the person. What made Google’s results different from AltaVista’s was its algorithm, PageRank, which organized results based on the amount of links between pages. Google officially went online later in 1998. This year, The Verge is exploring how Google Search has reshaped the web into a place for robots — and how the emergence of AI threatens Google itself. There is a growing chorus of complaints that Google is not as accurate, as competent, as dedicated to search as it once was. For two decades, Google Search was the largely invisible force that determined the ebb and flow of online content. But it wasn’t an anomaly.

Google Raters - All About Google Quality Raters Wow, my post about how Google makes algorithm changes sure got a LOT of attention. While I happened to think the post itself was pretty darn informative (if I can be so humble…lol), it turns out that the majority of folks visiting just wanted a copy of the 2011 Google Quality Raters Handbook. Makes sense, but as most know by now, I was contacted by Google and had to stop sharing and linking to that document. So, let’s move on and talk about these Google Quality Raters. Google Quality Raters are out there rating not only organic search results, but also Google ads (AdWords) and Videos, and probably more things but those are the three types of raters I am sure of. There is a good forum out there that is all “Quality Raters” info and discussion. The Raters I will be talking about today are the ones that rate the organic results – called Search Quality Raters. What Is a Google Search Quality Rater? “There are a few names for this position. These quality raters are not new for Google. 1. 2.

Top of the Web Follow Springo on : Find top sites My top sites Top Sites News Music Video Sports Online Games Shopping Maps Photos Movies Select your setting: Fighting Spam – Inside Search – Google Los sitios de spam intentan aparecer en los primeros resultados de búsqueda mediante técnicas como, por ejemplo, la repetición de palabras clave, la compra de enlaces que mejoran el PageRank o el uso de texto invisible. Esto es perjudicial para la búsqueda, porque los sitios web relevantes quedan enterrados, y para los propietarios de sitios web legítimos, porque sus sitios se vuelven más difíciles de encontrar. La buena noticia es que los algoritmos de Google pueden detectar la gran mayoría del spam y bajar su posición de forma automática. Para el resto, tenemos equipos que revisan manualmente los sitios. Cómo identificamos el spam Los sitios con spam se presentan en una infinidad de formas y tamaños. *Hemos eliminado contenido pornográfico y software malicioso de esta demostración. Tipos de spam Además del spam anterior, a continuación te mostramos otros tipos de spam que detectamos y sobre los que tomamos medidas. Redireccionamientos engañosos y encubrimiento Sitio comprometido

Happiness is peace, it’s not pleasure. #willsmithmotivation #willsmith... | Happy Quotes | TikTok The Fresh Rank Algorithm, Is It More Important Than PageRank First of all let me confess the term ‘fresh rank’ has been stolen from fellow SEO blogger Justin Briggs, I am going to refer to one of his excellent posts throughout the rest of this one. You will no doubt know about Google’s new QDF upgrade, an algorithm tweak designed to get you to ‘fresh’ content quicker, rather than bringing up old static results. You can see an example of it here; They’re not site links but links to fresh content on the BBC for the search term ‘football’. Google has stated that this affects around 35% of search queries, don’t get that mixed up with searches. 1) How does Google decide what is fresh? 2) Is the link graph involved when deciding ‘freshness’? 3) How do links from these ‘fresh’ pages influence rankings for the taget website? I wrote a really short post a few months ago based on fresh links vs text links vs links placed in old content. How Does Google Determine Freshness? Document Discovery Proportion of Change Fresh Rank Is Freshness More Influential Than PageRank