background preloader

Case studies

Facebook Twitter

Client Stories. The 10 Best Social Media Marketing Campaigns of 2016 So Far. Marketers dream of creating and implementing the greatest buzz-building marketing campaign on social media, and the first half of 2016 has revealed no shortage of companies striving towards this ambitious goal with both traditional and new tactics to get people talking about their brands on social media.

The 10 Best Social Media Marketing Campaigns of 2016 So Far

Since 2015, Adweek has been evaluating hundreds of individual campaigns for Shorty Awards, which are awarded for best content in social media. The following 10 great social campaigns will likely show up on that list in 2017. 1. Lowes – FixinSix Playing off the popularity of time-limited video with apps like Vine and Snapchat, the marketing team at Lowes have created a clever, ongoing social campaign that offers quick home improvement tips in just 6 seconds.

Each clip uses stop motion techniques along with claymation-type animations to create fun and engaging videos. Don’t rely solely on in-house videos for your own marketing campaign. 2. 3. 4. 3M – Stop Hammer Time 5. 6. 7. 8. 9. 10. Digital marketing industry case study library - social media case studies. Case Studies - Link Humans. 5 Outstanding Social Media Campaigns. Social media may seem like a mine field.

5 Outstanding Social Media Campaigns

Even worse, if done badly it can lead to hours of your time wasted in front of a screen for no return. But do not despair, these case studies will show you how to do it right. More importantly, they illustrate how it is possible to generate a healthy profit! From a single Tweet that created a $250,000 deal, to raising £8 million in one week for charity, social media can be used to create real opportunities for your business. Like any other field, the best way to learn is by studying the success of others. The best social media campaigns of 2015 (so far) 2015 has already proven to be a good year for brands on social media.

The best social media campaigns of 2015 (so far)

Not only are brands really getting the power of social media, they're also beginning to leverage trends in the market. They're embracing humor and creating higher and higher quality content. In this article, I will present a few of my favorite social campaigns of 2015 (so far). What would you add to the ongoing 2015 list? Let's just hit the ground running with this social media campaign. Fans went absolutely wild for the commentary and the coveted Banana Bunker sold out almost immediately.

According to Bill Roberts, head of global communication for Groupon (in this AdWeek article), said that this post is "far and away the biggest and most positive post in Groupon's history" and that the company always tries to have a great sense of humor. How to Do Your Case Study. Here Are the Top-Performing Fast Fashion Brands on Social. The climax of the famous speech by Miranda Priestly (played by Meryl Streep) in the 2006 fim, The Devil Wears Prada, is that the sweater Anne Hathaway’s character is wearing has slowly trickled down over the years from high-end runway to “some tragic Casual Corner where you, no doubt, fished it out of some clearance bin.”

Here Are the Top-Performing Fast Fashion Brands on Social

The implication here is also that the quality and design has declined in those iterations. But these days, Miranda Priestly’s premise would be totally irrelevant. via GIPHY via GIPHY Enter Fast Fashion. The success of these fast fashion retailers depends in large part on their social media success: Are bloggers wearing your clothes in posts? Thanks to Sprinklr’s new Benchmarking tool, which gives brands access to competitive analytics and insights, which are arguably the most crucial insights in any brand trying to scale, we can now look at the state of fast fashion on social. A few takeaways from the infographic below: The best social media campaigns of 2013 (so far) 50 Social Media Case Studies You Need To Bookmark. With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.

50 Social Media Case Studies You Need To Bookmark

Because examples tell you more than theory ever could, we've rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you'll find useful case studies for you to take inspiration from, regardless of which platform you use. Facebook - Co-create lists what it feels are the five best campaigns that appeared on Facebook, none of which required actual Facebook ads. Digital marketing industry case study library - social media and social networking case studies. Desigual. Desigual’s motto is “La Vida es Chula” (Life is Cool).

Desigual

With 500 stores in 109 countries, and millions of fans and followers across social media, life clearly is cool for the Barcelona-based fashion house. “We use Socialbakers Analytics to better understand what we do, to better understand our results, and to improve through the figures and information for what we will do in the future.” Borja Castresana Chief Marketing Officer. Social Media for Science Outreach – A Case Study: Better Posters. To tie in with this month’s SoNYC birthday celebrations, we are hosting a collection of case studies that discuss how social media can be used for science outreach.

Social Media for Science Outreach – A Case Study: Better Posters

Examples, published in themed days, will include multimedia projects, blogging on behalf of an organisation, using Twitter to communicate and more. Follow online using the #reachingoutsci hashtag, and get in touch if you would like to contribute to the series. You can see all of the case studies here. Zen Faulkes, author of the Better Posters blog. Photo by Luis Materon. Zen Faulkes is an Associate Professor of Biology at The University of Texas-Pan American. Tell us a bit about you and your social media project Blogs can be great incubators for ideas.

Desigual. The New Snapchat Updates Worth Knowing About for Users and Marketers. We already know the juggernaut that is Snapchat.

The New Snapchat Updates Worth Knowing About for Users and Marketers

The app with disappearing photos and videos, daily news content, and yes, even a peer-to-peer payment system, just released a few updates that everyone is losing their mind over. Snapchat captures the attention, primarily, of Gen-Z and Millennials. 45% of the app’s users are between 18 and 24 years old, and 71% below age 34. Needless to say, Snapchat embodies the cool kid at the party, the adorable nerd, and the brilliant wiz-kid all in one, and there’s no signs of anything stopping it. Whenever Snapchat releases an update to its app, it’s a pretty big deal. Case Studies - Link Humans. The Obama Campaign: A Great Campaign, Or The Greatest? Photo: Alexandra Matzke Barack Obama’s team arguably ran the greatest presidential campaign ever — in the sense that it pulled out the rug from underneath the political establishment.

The Obama Campaign: A Great Campaign, Or The Greatest?

Of course the internet played a crucial role in raising money, building support for the candidate between new coalitions of people, and spreading his message. But just how important was that role, and can other political candidates replicate the Obama campaign’s success? Business case studies organised by curriculum topic. How Obama Won with Social Media. Involvement through Empowerment.

How Obama Won with Social Media

This was the mission of the Barack Obama campaign. The first political campaign in history to truly harness the power of social media to spread the word, garner support and get people engaged. The Obama campaign reached 5 million supporters on 15 different social Networks over the course of campaign season; by November 2008, Obama had approximately 2.5 million (some sources say as many as 3.2 million) Facebook supporters, 115,000 Twitter followers, and 50 million viewers of his YouTube channel.

“No other candidate has ever integrated the full picture the way [Obama] has, that’s what’s really new about his campaign,” said Michael Malbin, executive director of the Campaign Finance Institute. And how exactly did they use technology to change the face of campaigning? We can all learn something from the Obama campaign when looking to recreate this sense of energy and involvement: Present a focused message and vision.

Map out your digital landscape. Like this: Social Media Case Study: EMC Academic Alliance. Academic social media case studies. Social Media for Science Outreach – A Case Study: That social media thang. Indian Social Media Case Studies Archives - Social Samosa. Social Media Case Study: Volkswagen « t2Social t2Social. We often think of LinkedIn as a B2B social network. Often times, that is true. After all, LinkedIn is the professional social network, and rarely do we hear of instances where companies use the platform for direct B2C campaigns. However, through the strategic use of LinkedIn, Volkswagen India managed to receive 2,700 recommendations in just 4 weeks.

In this week’s social media case study, we look at how Volkswagen used a carefully laid out LinkedIn strategy that paid off. The Challenge Volkswagen India was looking to increase their exposure in a relatively new market among professionals. The Campaign. 50 Social Media Case Studies You Need To Bookmark. With so many social media platforms to choose from, knowing which one will generate results, or even figuring out how you can use them to achieve your objectives can be difficult to figure out.

Because examples tell you more than theory ever could, we've rounded up 50 different resources for you to get into and help improve your business. Covering everything from Facebook to Pinterest to email marketing, you'll find useful case studies for you to take inspiration from, regardless of which platform you use. Facebook - Co-create lists what it feels are the five best campaigns that appeared on Facebook, none of which required actual Facebook ads. - How a Facebook campaign helped increase sales by 35% and get free PR worth €200,000. Case Study.