Automotive Digital Marketing. Written by Catherine Ponomarenko Belyy on .
Posted in automotive seo, automotive websites, google, Local Citations It’s important to fully optimize your website to have the best results and the highest visibility in organic rankings. Google to Punish Mobile Websites With App-Install Ads. Google is on a mission to clean up the mobile Web and make it comport to its vision of the world.
In April, the search engine tweaked its search algorithm to favor sites it deemed “mobile-friendly” — a shift the industry dubbed “mobilegeddon.” Now Google is adding another metric for mobile friendliness: The absence of ads that take over a screen and push an app. Starting today, those ads will be included in the mobile test Google gives publishers. Then, starting Nov. 1, sites that carry those ads will be punished in search rankings.
The Future of SEO: 2015 Ranking Factors Expert Survey Deep Dive. Recently, Moz announced the results of our biennial Ranking Factors study.
Today, we'd like to explore one of the most vital elements of the study: the Ranking Factors survey. 2015 Ranking Factors Expert Survey Every two years, Moz surveys the brightest minds in SEO and search marketing with a comprehensive set of questions meant to gauge the current workings of Google's search algorithm. This year's panel of experts possesses a truly unique set of knowledge and perspectives. We're thankful on behalf of the entire community for their contribution. Study Finds Consumer Search Preferences Depend Heavily on Type of Business. Earlier this month the Local Search Association released the results of a media usage study showing which local media sources consumers used most in the past week to conduct local searches across the 142 most popular business categories.
The level of detail makes the study especially interesting and gives me a reason to call attention to it here. Some of the results are predictable, some less so. Similar studies have been performed over the years, documenting trends with which we have become familiar. A few categories like restaurants, physicians, and beauty salons consistently capture the greatest volume of searches, stretching out into a long tail of lower-volume searches for occasional needs like roofing, chiropractors, and house cleaning. Also well documented in many studies is the trend toward digital search over print and the ascension of Google and other search engines over IYPs as the destination for closed-loop local searches.
We start off in the realm of the obvious. HubSpot sur Twitter : "[NEWLY UPDATED] On-Page #SEO Template. Free Download: On-Page SEO Template. Raven Tools sur Twitter : "The Only #SEO Checklist You’ll Ever Need via @denseymour... The Only SEO Checklist You'll Ever Need. If you've been scouring the Web for the ultimate SEO checklist, look no further.
This infographic is so good, we wanted to share it with our readers. Photo Credit: Lazurite via Compfight cc Some eight years back, when I was just starting to get serious with this SEO thing, I scoured the Web for an SEO checklist that would help me remember all these new things that I was learning. I found nothing. Besides a list of linking strategies, I never really did find a good one. SEMrush sur Twitter : "#Panda Still Coming Soon, But Not Today For Technical Reasons via @rustybrick #seo #google. Google Says Panda Still Coming Soon, But Not Today For Technical Reasons. So it didn't happen last week over July 4th, it didn't happen within the 2-4 week time frame we expected from Gary Illyes message out of SMX Advanced.
It is not happening this weekend either. Gary Illyes posted on Twitter yesterday "heyya, it's [the Panda refresh] still in the "soon" phase, but can't give an ETA for technical reasons. " Reinventing Google for a Mobile World. Chuck Aikens sur Twitter : "20 Local #SEO Experts Reveal Their #1 Ranking Tips & Tools via @mattwoodwarduk.
20 Local SEO Experts Reveal Their #1 Ranking Tips & Tools. 3 SEO Predictions You Need to Know for 2016. Google freaks me out.
How about you? It seems like they are always on the verge of making a big search algorithm change. As marketers we feel handcuffed, gagged and strapped to a chair – the search engines can do what they want to us. ?utm_term=0_b67e45500a-9a588f4a4d-81439177&utm_content=bufferc6433&utm_medium=social&utm_source=twitter. I’m trying to master white hat link building – one tactic at a time.
Last month it was landing online press, this month it’s broken link building. Negative SEO – It’s real and you’re likely a Target. #SFSW15 VIDEO: Deep Linking Will Solve Some — But Not All — of Mobile’s Problems. With mobile now accounting for the majority of Google searches, it’s fair to say that the mobile majority has arrived.
But the platform still lacks some of the infrastructure that helped the web spawn two decades of unparalleled growth — namely, the ability to easily move from app to app. But a technology known as deep linking could solve that problem, and in doing so bring the efficiencies of the web to mobile. Confirmed: Google Capital-Backed Thumbtack Hit With Manual Action For Unnatural Links. Google Has New Head Of Web Spam But Won't Be The "New Matt Cutts" Typical SEO Consulting Calls with Jim Boykin (Funny) The site visits impact after the panda 4.1 update. Panda 4.1 was released late last month, and according to Google, the search algorithm update uses more precise signals to identify low-quality sites, thereby ranking them lower.
Some search professionals have surmised that thanks to Panda 4.1, websites that had been hit by Panda in the past but have made changes to improve their quality have are now starting to regain rankings. Google also says that this update will send more traffic to small- and medium-sized websites. Shameless use of cute panda photo by Flickr user La Priz Blogs covering search trends have already done an excellent job of analyzing the sites most dramatically effected by the algorithm update, most notably Searthmetrics. Here we’ll use SimilarWeb PRO to look at web traffic to Panda 4.1’s biggest winners and losers. Big traffic sites – winners&losers. Testing the Mighty SEO Mobilegeddon - Part 1. By Andrew Garberson / April 21, 2015 Search Engine Optimization SEO-pocalypse. Mobilegeddon. Today’s algorithm update from Google, announced back in February, has been called many things. Even better, ask me in a week.
Our fantastic search marketing intern, Nick Eppinger, has been pouring over client sites to benchmark performance before and after the algo update. Google wants to rank websites based on facts not links - 28 February 2015. The trustworthiness of a web page might help it rise up Google's rankings if the search giant starts to measure quality by facts, not just links THE internet is stuffed with garbage. Anti-vaccination websites make the front page of Google, and fact-free "news" stories spread like wildfire.
SEO Experts Answer: 2015 SEO Predictions (Infographic) Never have three words incited so many conflicting emotions in the marketing world: Search. Engine. Optimization. SEO is always evolving, which means that we need to continuously adapt our marketing and business strategies in order to stay one step ahead. The Why, What, and How of Blogger Outreach for Your Clients. The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. I. How to Recover From Any Google Penalty. Best of the Reddit SEO AMAs. If you're at all familiar with Reddit, you know about their AMA series, AKA, Ask Me Anything. How to Boost Your SEO by Using Schema Markup.
One of the latest evolutions in SEO is called schema markup. How to Dramatically Improve Your Google Authorship. How to Audit Your Website Content for SEO. Google Webmaster Tools Link Count Decreased Drastically? I am seeing some reports from Webmasters that the link report in Google Webmaster Tools is reporting a much smaller fraction of links. A Google Webmaster Help has one webmaster complaining a drop from 7,000 to 4,000 reported links. I checked this site's and we dropped from almost 4 million links (I am not sure how many I had recently here but June of last year we had 3.8M) and now it is just above 2 million. Not that it bothers me. But it does show that the link counts have dropped and I am able to confirm it on this site. Google Webmaster Tools has had this issue several times, including June 2013, February 2013 and other times. So if you see your link count drop significantly, do not worry. Microsoft Excel for SEOs.