Did you know Google has an official FAQ, frequently asked questions, document just on the internationalization of your site? It is designed to help SEOs and webmasters make their sites localized and internationalized while considering the impact on search engines. International SEO FAQs By Google
The author's posts are entirely his or her own (excluding the unlikely event of hypnosis) and may not always reflect the views of Moz. As many of you already know, I am Italian and I am a web marketer. These two facts made me discover International SEO very soon because - let's face it - Italy is well-known, but there are not many people in the world who speak or understand Italian. If you consider the nature of many Italian companies which rely on the foreign market for a good portion of their revenues, you can understand why SEO and International SEO are essentially synonymous for me and many others European SEOs. This map explains why I must be an International SEO. Image by: http://www.hu.mtu.edu International SEO: Dropping the Information Dust
International SEO is big business, and big business equals big websites. It can be really confusing when you have to cater to a target audience that is the entire world: you know that people from different countries and cultures are going to be looking for different things. We've had a lot of PRO members' Q&A questions come in about this issue lately, so this week, Rand helps us figure out how to deal! He'll show us the pros and cons of using subdomains, subdirectories, and ccTLDs to organize a site's infrastructure and handle different content for different audiences/countries/pandas/orangutans. Howdy, SEOmoz fans. Welcome to another edition of Whiteboard Friday. International SEO: Where to Host and How to Target - Whiteboard Friday
A multilingual website is any website that offers content in more than one language. Examples of multilingual websites might include a Canadian business with an English and a French version of its site, or a blog on Latin American soccer available in both Spanish and Portuguese. A multi-regional website is one that explicitly targets users in different countries. Multi-regional and multilingual sites - Webmaster Tools Help
Webmaster Level: Intermediate Working with multi-regional websites
We recently had a bit of a head-scratcher with a new e-commerce client and problems with geo-targeting the correct site to the correct region. Basically, the correct site wasn’t targeting the correct region and in most cases “.com” seemed to rank vaguely well everywhere; with the .co.uk and .com.au sites nowhere in their respective regions. The client is a small business with fairly low average sale values that ships to just these three English speaking countries referenced. International SEO: Using XML Sitemaps hreflang= for Geotargeting? Beware of the Kinks
Sitemaps: rel="alternate" hreflang="x" - Webmaster Tools Help If your site targets users in many languages and, optionally, countries, you can use Sitemaps to provide Google with rel="alternate" hreflang="x". These annotations help Google serve the correct language or regional URL to searchers. More information. Imagine you have an English language page, targeted at English speakers worldwide.
Working with websites that targets several countries is always challenging, especially from an SEO point of view, people just don’t seem to get that doing SEO in different countries goes way beyond different languages. I would go as far as to say there are probably more website struggling with geo targeting issues in one form or another than it is websites that are all ok and ranking in all the relevant countries they are targeting. If you can imagine that the different Google TLD’s are people, you have Francois (Google.fr), Ingrid (Google.no), Helmut (Google.de) and so on. They all want to rank the most relevant websites highly in their relevant countries. How do they do that? How to Use Multiple Sitemaps on One Domain for Geo-targeting
rel="alternate" hreflang="x" - Webmaster Tools Help Many websites serve users from around the world, with content that's translated, or targeted to users in a certain region. The rel="alternate" hreflang="x" annotations help Google serve the correct language or regional URL to searchers. More information about multi-regional and multilingual sites. You can specify multi-language URLs in the same domain as a given URL, or use URLs from a different domain.
The world is shrinking and with it the need to support content for more users means supporting more languages. Supporting multiple languages on websites is nothing new, but with browser and search engine technology starting to rely on structured data, it has never been more important to make sure you are using the correct markup. This is where rel="alternate" hreflang="x" comes in handy. A Simple Guide to Using rel="alternate" hreflang="x"
Google Adds hreflang Link Element For Multilingual Pages Google announced better support for webmasters to communicate their multilingual content to Google with a new link element markup.
Canonical vs. Hreflang Google clarifies webmaster questions around potential conflicting nature of rel canonical and hreflang annotation. Briefly about rel=”alternate” hreflang=”x”
This might be an obvious point to many SEOs but Pierre Far from Google clarified that if you have specific landing pages for the same product but targeting different languages/countries, you can change the title tag of the page without concern. Google Says You Can Use Different Titles Tags For Language Specific Versions
SharebarVote on Hacker News HREFLANG Markup Testing - It Works!
inShare29 Many SEOs start off by looking after local clients. I offer my SEO Services to Melbourne (Australia not USA) based businesses with a strong focus on ranking in Melbourne and the SEO strategy for getting them ranked have a strong local flavour to it . But like with any business as they grow they want to tackle more markets and when they want to expand in to different markets including international that creates a slew of issues. Do I stick with my current domain? Getting A Better Understanding Of Hreflang
Richard Hearne - Google+ - Question for +John Mueller and/or +Pierre Far regarding…
Dealing with Personalized Search [Infographic]
How Different Languages Can Help in SEO