Content Creation Curation & SEO
Everything and anything that has to do with content strategy, content creation, as it is applied in organic SEO, online marketing, social media, and of course content curation. May 2
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We’ve been hearing (and talking) a lot about curation and how helpful it can be for companies. As you all know, I’m sure, great content is one sure thing in today’s marketing arena; it takes the front seat to anything and everything else. When you do a search, what are you using? Content. When you look for the closest restaurant to eat, how do you search? You plug in content.
Why do we write content? As a guest poster, I mean. Do we write content for acceptance? Do we write it for link bait? How about authority and recognition (completely different from acceptance)? When we decide to write a guest post, we do it for the experience, support and ultimately the beautiful little traffic spike.
February 15, 2011 | 4 Comments
01net le 10/03/11 à 17h00
Many of the companies that I speak to about content curation spend months debating their content curation strategy. The question most companies tend to ponder is “On what topic should I be curating content?” It’s an important question to answer correctly because you will spend a significant amount of time creating and curating content on the topic you choose.
In the last several months, “curation” has become the biggest buzz-word in content marketing . Though bloggers have been doing it for years in one fashion or another, businesses are just starting to pick up on the fact that curation saves time and creates thought leadership , just as original content does. Two Types of Curation For Branding and Monetization There are a lot of curation types and styles discussed all over the web. While each has its own value, there are really only two types of curation that matter the most to small businesses: Real-Time Curation, and The Curated Hub
Tomayto, tomato Content creation and content curation. Let’s talk about those for a moment. There are about 160 million blogs, according to Blogpulse. If you could browse a different website every second from the moment you were born, to the second you leap off this mortal coil, you’d be able to visit each blog just under 15 times .
Podcast: Play in new window | Download (Duration: 22:26 — 0.0KB) [ Transcript Available ] With the amount of content coming at you from all sides, it can be difficult to make sense of it all and present it in a logical fashion. Curation allows you to create order out of all the chaos.
Posted on August 2, 2011 12:38 pm by Shel Holtz | Content Curation I was taken aback by a statement in an Editors Weblog piece about Storify , my tool of choice (so far) for curating coneftent. The post asserts… Storify’s main flaw lies in the fact that it is intensely reliant on the curator, the Storify account user, who ultimately makes judgments about what information is valid and appropriate to be included, like any standard blogging process. As there is no way of enforcing any idea of balanced, objective journalism on Spotify, this could, potentially, klead to very subjective accounts of global events. It falls to individuals and news organizations to enforce journalistc standards upon themselves.
Content curation is a topic actively discussed in B2B marketing circles. With so many online resources, publishers, blogs, and social media communities to choose from, the ability to find single points of expertise, sharing and synthesizing the best information on a given topic, has increasing value. B2B search engine marketers realize new content creation is a critical tactic in an effective SEO strategy. But it is also realized, as illustrated in the Marketingsherpa chart below, the level of effort required to successfully develop new content may be significant, in comparison to other tactics.
April 29, 2011 Online news consumption surpassed newspapers for the first time last year according to Pew Research Center’s 2011 State of the News Media report. Forty-six percent of respondents access news online at least three times weekly, compared to 40 percent from newspapers.
Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation . Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net , a realtime video curation network.
The Importance of Being in Tune with your Market’s Culture
Editorial Roles Have Changed
Collective Intelligence Science fiction stories often talk about the “Collective” – or “intelligence”, if you will – where the mass of mankind’s knowledge is accessible through a telepathic thought. While much of science fiction is still just fiction, we’re a whole lot closer to the idea of the Collective then you might think.