Page Layout Algorithm, New Klout, Suck At Marketing, Rich Snippets. Hi everyone! Hope you all had a great and productive week. Early this week Matt Cutts sent out a tweet saying that they made a refresh of an algorithm. That´s about it. One of those kind of tweets that you either click on it to read more, or it really does not say much, does it? Anyway, clicking on it will take you to a post that talks about the algorithm that looks at the layout of a webpage and the amount of content you see on the page once you click on a result.
Essentially this one of for those “ad heavy” sites. SEO folks: we recently launched a refresh of this algorithm: Visible to outside world on ~Feb. 6th.— Matt Cutts (@mattcutts) February 10, 2014 Some few days ago Klout announced a new version that they say “takes the first step towards our vision of helping people be known for what they love.” Anyway, if you are interested to know more, they published another posts clarifying some things that you may not know of. And as usual, in no particular order: Jaké SEO sucks aneb na jaké dodavatele si dát pozor. Marketing Day: February 14, 2014. A Complete Guide To Pinterest Rich Pins With Free Tools. Marketing Day: January 17, 2014. 8 Key Elements Of A Perfect Blog Post That Gets Results | SEOISTA - SEO, PPC, SOCIAL MEDIA & DIGITAL.
I always say to my clients that Content is not enough! Why? Because it’s true - You can have a good piece of content but that isn’t enough. You need also dress it nicely; the presentation, the look or the packaging is crucial for success. If you think you have a good blog post/article but you don’t get views, well this is a common scenario. The reason why you don’t get results is simple – your blog post is boring! If you don’t package it in the way to make it engaging for you readers that you will fail. Here are my top elements that every blog post needs to have; HeadlineIntroductionThe main bodyHeading & Sub-headingsVisualsLinks to other sourcesSocial Media Share ButtonsFinal Paragraphs I’ve explored these elements in more detail on my latest blog post where you can check the full The Anatomy Of A Perfect Blog Post That Gets Results that gets readers and these important social signals.
Remember, it’s all about the packaging, not only written words! Like this: Like Loading... 13 Free Social Media and SEO Presents You Should Give Your Website. How To Create Facebook Fan Pages And Make Money From Them - John Banks Blog. This post will explain how to create a Facebook page that will make you money. Ok – I will keep this short and sweet. The video below will help some of you and some of you will know how to do it. But underneath is a link to my latest product/package that I made. I had every intention of selling it as it does go into detail how I made $799.20 from ONE simple Facebook page. Now – I should warn you, there is an email opt-in. There are 4 videos, a PDF guide and 40 Facebook page templates inside to get you started. If you are completely in the dark with making money from Facebook pages then this first video will show you how to create your Facebook fan page.
So, as you can see this is the first step. If you are interested in checking out how I made them profitable then you can check out the link here for full access to the complete 4-step video course. Click here to check out the course. Please excuse the page, I am testing squeeze pages at the moment. Hope to see you on the other side. Digital Sport Innovation Contest - Open for Entries. Posted on04 August 2013. Tags: Digital, digital sport, Marketing, social media, Sport, technology, Video For the last few weeks Tech developers have been submitting their entries for an amazing opportunity – the chance to work with the country’s leading sports industry brands in a new competition launched by IC Tomorrow, part of the Technology Strategy Board, the UK’s innovation agency. It’s an exciting opportunity for anyone who has a startup looking to disrupt this space, or for that matter for anyone who has an idea.
It doesn’t even have to be a product at this stage, it can be your thoughts down on paper. There are five different challenges, with a major sports organisation partnering each – Legacy 2014 Commonwealth Games; the Jockey Club with support from Channel 4; Loughborough University; UK Sport; and BT Sport. The Digital Innovation Contest – Sport will also award contracts totalling £125,000 to the winners.
It’s a fantastic idea and in an area that is close to my heart. My Month Without Google Search. I’ve always felt a bit sorry for vacuums. Hear me out. There are hundreds of brands of vacuum, yet Hoover have capitalised most on both the name and the action. Let’s face it, you’re much more likely to say you are going to “hoover” something than you are “vacuum” it; and all because they probably had a better marketing team at one point or another.
The same goes for search engines. “Just Google it” has become a common placeholder for the act of searching for something on the internet. But why should Google get all the glory? After all, Google may own the majority share of the worldwide search market, but other search platforms are being used regularly every day. For reference, this is how the UK stacks up against the US in terms of search engine use: Not as different as you expected huh? Armed with this knowledge, and a foolish sense of discovery, I decided to try not using Google search for a while. The ‘Other’ Search Engines So let’s get critical for a second. Bing Layout Usability Yahoo. 22 Free Social Media And SEO Tools That Will Make Your Life Easier. Alongside the big toys such as MajesticSEO, LinkRisk and Screaming Frog there are several lesser known but super useful web tools and extensions that will make your digital marketing life easier.
Of course, they won’t do the job for you but they will certainly help you do it faster and in a more efficient way. I’ve put together a list of my favourite Tools and Extensions that I seriously couldn’t live without. So whether you work in-house, for a digital agency or as a consultant, these tools can really help give you more time to focus on the serious stuff.
I hope you will find them useful! Free SEO Tools, Plugins and Extensions 1. The diagnosis feature of the SEOQuake Toolbar plugin is very useful especially when you’re doing a page analysis and you want to see a quick overview as well as the status of all key on-page elements such as: Download: SEOQuake Chrome Extension 2. Canonical duplicate home pageCanonical duplicate domainsTemporary redirects (301) Download: Ayima Chrome Extension 3. The SEO Changes You Need To Consider For 2014. 2013 has been another crazy year for SEO, with numerous updates and even a shiny new [rehashed] algorithm. But what can we take from this year’s changes to aid our SEO in 2014? In this post I’ve looked at some of the most significant recent changes in SEO and what we should be adding into our 2014 search strategies. Google Hummingbird In August 2013 Google launched Hummingbird; a new algorithm designed to improve the way the search engine organises and delivers search results.
Unlike updates such as Penguin and Panda, this was not an update to the existing algorithm, but instead a completely new system which took parts of the old algorithm that worked well and combined them with completely new features. One of the most publicised and understood changes brought about with the Hummingbird algorithm is the development of “conversational search” and the way in which the search engine understands and handles these sorts of queries. For example, if a user searches for “where is the nearest bank?” 13 Free Social Media and SEO Presents You Should Give Your Website. Christmas time is a really busy period for everyone and with so much to do I have come up with a list of my favourite 13 Social Media and SEO tips that are really easy and quick to implement so you can have a great 2014.
Some of them will take you only a couple of minutes to do and you won’t need advanced coding knowledge. Feel free to pick and mix from the below: 1. Bing Webmaster Tools For Greater Insights I’m sure that all of you have a Google Webmaster Tools account and use it on a regular basis. Below are quick instructions on how to add a website to Bing Webmaster Tools The sign up process is really quick and easy especially if you have a Microsoft account (e.g. Once your sign up is successful, head over to your Dashboard and add your site; In the next window, you can also add the URL of your sitemap and specify the time when you receive the most website traffic; however this is optional; The last step is to verify ownership so you can run checks. 2. Google Webmaster Highlighter Tool. 22 Free Social Media And SEO Tools That Will Make Your Life Easier. Marketing Day: November 11, 2013. 22 Free Social Media And SEO Tools That Will Make Your Life Easier.
How retailers can use Pinterest to drive sales. Pinterest users follow an average of 9.3 retailers, while Pinterest shoppers in the USA are also spending on average between $140-$180 per order, compared to the $60-$80 Facebook and Twitter shoppers are spending. The business case for investing in Pinterest is well past the tipping point. With over 70m global users, Pinterest is now the third most popular social network, and there are claims that Pinterest, in many cases, drives more sales than Facebook. So what can your business do to engage with this rich seam of potential customers? The key advantages of Pinterest Pinterest is by its very nature a visual medium.
Everything you post is an image and therefore an immediate way to grab the attention. Pinterest is extraordinarily sticky, users spend more than an hour and a half on the site every month, sharing and resharing content. Pinterest is basically a viral marketing machine. New Pinterest features to help your business Rich Pins Pinterest price alerts Promoting pins. The Power Of Product Descriptions And How To Write Them. Following on from my previous blog post which talked about the positive effect of online reviews on our purchase decision-making process, today I’m going to have a look at the importance of product descriptions.
Believe it or not, but the words you use (or you don’t use) to describe your products can make or break a sale. They are certainly not the only factor that positively influences conversions but they play a key part in consumers’ online shopping experience. A good product description can: Create an emotional connectionMake your visitors take an actionImprove conversions and increase revenue Product descriptions are important for both, consumers and Search Engines Unfortunately, there are still a lot of e-commerce websites (big and small) that haven’t embraced the power of product descriptions; they either have one-sentence descriptions or even ‘better’… no descriptions at all. Think of product descriptions as sales assistants in the offline shop. What more? 1. 2. 3. 4. 5. 4 Actions And Tools For Achieving Google+ Awesomeness.
Many small as well as big companies still think that they don’t need to have a Google+ profile either due to concerns over their target audience or user engagement. To try and convince them I’ve taken a look at four actions that can take full advantage of Google+’s power. So let’s get started. The Benefits Of Google+ If you think that having a presence on Facebook and Twitter is enough, you’re wrong. Google+ provides; rel author and publisher boxes for branded searches, an enhanced local listing, a versatile video chat platform, audience segmentation options and more.
All for free. If nothing else it’s important you set your brand up on there before someone else does. The Only Way Is…Settings! Before you share your first post with Google+ you need to get your settings right. If you haven’t yet setup your G+ page you can download our free whitepaper that will show you how to create your page on Google+from scratch. If you don’t know where to start here is a little cheat sheet: Story Section.
How Whole Foods Market uses Facebook, Twitter, Pinterest and Google+ For the latest post looking at how major brands use social networks I’ve decided to nominate Whole Foods Market. For those who aren’t aware of the brand, Whole Foods is an increasingly popular natural and organic food store with nearly 300 locations in North America and the UK. Social media has been an essential part of the brand’s success, so it’s a great case study for other brands to try and learn from. This post follows on from similar articles focusing on major brands including Walmart, Macy’s, Kroger, Starbucks and Nike... Facebook Whole Foods has managed to attract 1.4 million fans to its Facebook page and keeps its community entertained with several posts per week.
It includes a broad variety of content including recipe ideas, product information, competitions, coupons and questions. In general the level of interactions appears to be quite low, with fewer than 1,000 ‘likes’ and comments per post. Twitter Pinterest Google+ Marketing Day: September 20, 2013. 21 Pinterest Optimisation Tips, Ideas And Free Tools | SEOISTA - SEO, PPC, SOCIAL MEDIA & DIGITAL.
My latest blog post will show you how you can make Pinterest work for your business (big or small) and get your product seen by the staggering 70+ million users of the platform. Pinterest, now with “DoFollow” LinksLinks coming from Pinterest used to be ‘nofollow’, however after checking it and observing the page code for a while, they appear to be do-follow again. It seems like Pinterest is beginning to realise its place in the grand scheme of things.
Anyway, this’s great news as these links will give your site a bit of link juice. So, it’s time to setup and optimise your Pinterest account correctly. Take a look at my blog post to find out: - 5 Best Ways To Optimise Pinterest For Search - 5 Smashing ideas to turn your existing content into ‘Pinteresting’ boards - Top 11 Pinterest Tools that will make your ideas happen Read the full article here Like this: Like Loading... 21 Smashing Optimisation Tips, Ideas And Free Tools For Pinterest. Following on from my previous post which showed 18 Social Media tricks that can help you boost your SEO potential, today I’m going to have a closer look at Pinterest and how to make it work for your business, whether it’s big or small. With 70+ million users, Pinterest is definitely one of the fastest growing networks which isn’t going to disappear anytime soon and to be honest, Pinterest is one of my favourite social networks out there (a list on which Facebook is not at the top).
Not only is it one of the top referral traffic sources for many small as well as big businesses but Pinterest users have better purchasing power than Facebook users (source). If you’re still not convinced have a look at the numbers as they never lie: Bigger Ecommerce power than Facebook The latest study by Gigya, a social login provider, showed that Pinterest shares account for 41% of Ecommerce traffic which is 4% more than Facebook. Pinterest users spend the most The fastest growing platform Follow Or NoFollow? 1. Google PPC vs Paid Advertising on Other Listing Sites. In today’s Internet world there are many ways to improve your online presence and increase conversions. One of the most common ways is online advertising. With this in mind, let’s take a look at how Google’s PPC compares against other paid advertising options.
There are many forms of online advertising you can employ. These can range from a popular paid advertising on major search engines or social media advertising to display advertising. In addition, paid advertising on listing sites such as Yell.com, Touchlocal.com or other niche industry related sites is also still a very common method used by many businesses. Understanding your Return on Investment (ROI) is the most important thing when it comes to effective online advertising.
A couple of my clients have recently asked me for advice on whether they should continue to advertise on the listing sites such as Yell.com (or other industry related sites). First, let’s have a look at the stats; after all, numbers never lie. Data Price.