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Floyd Hayes, the former executive creative director of creative agency Cunning, includes a quote from a 2007 AdFreak story in materials touting his new venture, the World's Fastest Agency —although when my colleague David Kiefaber described the guerilla advertising veteran with a penchant for self-promotion as "pregnant with marketing genius," it was with anvil-heavy irony, and perhaps some confusion about which gender is able to conceive. Back then, Hayes was offering to think really hard about a client's products at least once an hour for a week in exchange for $10,000. Now, he's hawking a quick-turnaround service—selling concepts for $999. Send that amount via PayPal, DM your creative brief to @FastestAgency, and he'll issue a 140-character response within 24 hours.
HBO placed this wonderful ad in Monday's New York Times, with the shadow of a dragon looming over two pages of fake stories. It's a shame they couldn't advertise over a real spread —and while the non-Times fonts surely make the editors breathe easier, it takes away from the effect just a little. But still a fun execution.
After a rough couple of millennia, Scotland has figured out how to make itself look good to the rest of the world: Just put a couple of Shetland ponies in lovely cardigan sweaters. The folks at VisitScotland got two such ponies, named Fivla and Vitamin, wrapped them in Shetland knitter Doreen Brown's finest extra-large jumpers, and had them photographed by Rob McDougall. The results, you'll agree, are indescribably good. "Posing in their winter woollies, the ponies were marking the Year of Natural Scotland by sporting some rather plush knitwear that wouldn't seem out of place in any trendy city hangout," the site explains. "It's safe to say both Fivla and Vitamin didn't seem to mind all the attention their custom-made attire brought them." Next time, kilts.
stumbleupon Gone are the days of Don Draper — when creatives were confined to an office with a liquor cabinet. Nowadays, the advertising industry is known for wacky office decor and lax dress codes. The Top 10 Agencies with the Best Company Culture are off the map in their commitment to maximizing employee happiness and designing environments that nurture creativity and innovation. Common threads include a dog-friendly workplace, frequent parties, bizarre competitions and lots and lots of surfing.
Find out the best advertising campaigns, slogans, and avoided advertising campaign errors of all time in this infographic. Ever wonder what the average cost of a Superbowl ad is, or the average internet advertising revenue? You’ll find out in this infographic below. If you are a creative type that would like to get into the advertising field…be sure to look at the marketing degrees available. Maybe one day your advertising ideas will rank as one of “The Best Ad Campaigns of All Time”! The first step is to check out the online education opportunities on CollegeOnline.org.
A talent gap is growing between the skills that many new advertising jobs require and the number of people who have those skills. The dilemma, one familiar to many industries across the country, is particularly acute for jobs that require hard-core quantitative, mathematical and technical skills. The talent pool, advertising technology company executives say, is not a deep one. And those who have the skills are in high demand, often fetching annual salaries that can reach $100,000. “There is pain for hiring in digital at all levels,” said John Ebbert, managing editor of AdExchanger.com , a Web site dedicated to advertising technology.
PepsiCo Accused of Deceptive Advertising to Teens with Hotel626 and Asylum 626 Digital Marketing Campaigns | Age of Engagement--Guest post by Declan Fahy, American University. The interactive horror-themed websites Hotel626.com and Asylum626.com are the cornerstones of a complaint filed last week by a coalition of four consumer and privacy groups accusing PesiCo and its Frito-Lay subsidiary of “deceptive and unfair digital marketing practices.” The sites are interesting examples of the innovative methods of digital marketing -- as well as the potentially problematic practices surrounding digital marketing aimed at adolescents. Hotel626, for example, is a multidimensional, online interactive game in which audiences have to solve puzzles to escape from the eponymous hotel inhabited by a demonic baby, a serial killer and a ghoulish maid. Users “check in” to the hotel by registering their name and email address.
Everyone likes talking-food mascots. They're so full of joy and spirit and love for life. But as it turns out, they're still quite likable—maybe more so—when they're full of worry, angst and existential dread. That's the case with Mel the MilkBite, the postmodern brand mascot created by Droga5 for Kraft's new MilkBite Milk & Granola Bars.
About the Author Tim Nudd is Senior Editor (Creative) for Adweek. The Super Bowl is fast becoming an auto show. And last year's record number of car-related spots have led to an even bigger haul this year. Expect close to 20 separate auto (or auto-related) commercials in the game—that's almost one-third of the total number of spots—from brands including Acura, Audi, Bridgestone, Cars. com, Chrysler, General Motors (Chevrolet and Cadillac), Honda, Hyundai, Kia, Lexus, Toyota and Volkswagen. Acura and Lexus are first-time Bowl advertisers, and they'll be joined by a larger number of newbies than usual.
Creative Advertising Posters are great to refresh your mind at getting people’s attention as long as you don’t make them too text heavy and you include an eye-catching most effective graphic in look-at-me colors. To make your posters design really effective, you should use text that gives people a benefit like “Oprah ate here.” Or “We carry Oprah’s favorite things here.” People will knock each other down to get into your store! I love creative advertising posters, When you need to get a lot of attention for little money, turn to posters.
Super Bowl XLVI is an early hit with sponsors. | With a good five months before the Super Bowl kicks off in Indianapolis on Feb. 5, NBC has nearly sold out all of its most valuable football inventory.
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After 132 years, Ivory soap is getting a makeover. A new marketing campaign from Wieden + Kennedy (and updated product packaging from Sterling) are planned for this month, with the target demo being modern moms who are complex yet driven by simplicity. That's not the only paradox. W+K creative director Karl Lieberman says: "The inspiration for this campaign came from the observation of how, over the years, in an effort to make life simpler, we have somehow made life more complicated. Unlike a lot of other brands, Ivory has stayed true to its equity.
Print is dead. Long gone will be the days where newspaper staff members struggle to get "to press," where magazine editors sweat and toil over sending off final proofs to the printer. Speculators and soothsayers everywhere whisper of the e-book’s pending dominance , its utter defeat over the long time champion, The Noble Book. Paper will be an extinct technology in [insert alarming number here] years.