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A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google

A Modern Marketing Strategy – Social Media Marketing & ZMOT from Google
Interview ZMOT and Moms The pressures on household budgets are bigger than ever, and moms want to make smarter, better purchases. That's why many are turning to search — increasingly on their mobile phones — to get reliable information. This is the Zero Moment of Truth (ZMOT), and brand marketers, especially those targeting moms, need to plan for it, explain John Ross, CEO of Shopper Sciences, and Tina Sharkey, Chairman and Global President of BabyCenter.

http://www.thinkwithgoogle.com/collections/zero-moment-truth.html

‘People Talking About This’ defined Facebook introduced “People Talking About This” in October, but the new metric is still unclear to many page owners. Part of the confusion comes from the name, which sounds like it calculates the mentions of a topic across the social network, when in reality, the metric only counts direct interactions with a page. Further misunderstanding results from the difference in how this number is reported versus how page Likes are reported. Page owners who know what type of activity increases People Talking About This can improve their Facebook marketing efforts by reaching fans and their friends. closure-stylesheets - Closure Stylesheets Closure Stylesheets is an extension to CSS that adds variables, functions, conditionals, and mixins to standard CSS. The tool also supports minification, linting, RTL flipping, and CSS class renaming. Get Closure Stylesheets! Closure Stylesheets is available as a Java jar named closure-stylesheets.jar. You can either download a precompiled jar or build it from source. Using Closure Stylesheets requires Java.

How to Use Social Media for Crisis Management When most people think about the advantages of using social media for business, they immediately think of the marketing benefits. However, many businesses are starting to use social media as a tool for listening and providing customer service. When a crisis or emergency erupts, the power of social media can be an amazing tool for businesses. A crisis can include anything from a simple website outage to negative publicity. This article will reveal how to use social media during a crisis and provide many examples you can model. Why Your Reputation in Social Media Is Important

Product Watch the Podio video You can work with everyone on Podio: with your co-workers or with your clients in dedicated work spaces. In your free Employee Network your entire company can communicate, anyone with a company email-address can join. Podio Apps add structure to your work, with a social activity stream featuring comments, likes and status updates. Get started for free Project ManagementDiscover the easy way to run projects. Marketing Automation ROI Calculator Optimizing the marketing and sales funnel can have a measureable impact on top-line revenue. Use this calculator, based on Marketo standards, to calculate and optimize your Revenue Cycle. The Marketo Revenue Cycle methodology is used to make these calculations; it divides the marketing and sales process into the following main stages: All names to prospect Prospect to MQL MQL to SAL SAL to SQL SQL to Customer

Facebook Explains The Four Ways It Sorts The News Feed And Insists Average Page Reach Didn’t Decrease Today Facebook addressed the controversy surrounding the news feed and a reduction in reach for some Pages. It outlined the four main factors that determine if a post shows up in the news feed, and insisted Page reach didn’t decrease overall. However a news feed algorithm change did start reducing reach for Pages that get complaints and that successfully cut total complaints by a double digit percentage. Facebook’s news feed product manager Will Cathcart told a room of reporters at Facebook’s headquarters this morning that “The problem we face with the news feed is that people come to Facebook everyday, but people don’t have enough time to check out absolutely everything that’s going on.” So to determine if any given Page post shows up in the news feed, Facebook looks at four main factors:

How to Verify Your Google+ Brand Page with Google Anyone building a brand or business page on Google+ quickly comes to a rather unsettling realization: at no point in the process does Google do anything to check that you have any real connection to the brand name on your page. Anyone can create a Google+ Page with any name they want. So there could be dozens, even hundreds of Pages with your brand name not under your control. Crisis Management and Social Media One of the greatest fears many business owners and managers have with the social web is that someone might say something negative about their brand. More than that, potential exists for bad news to ricochet from Twitter to Facebook and into the blogosphere maelstrom – and from there spill into traditional media channels (radio, TV, newspapers) – with frightening velocity. We’ve all heard the horror stories. They do exist, but in most cases they could have been avoided altogether had the brands in question adhered to a few simple truisms.

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