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Thoughts by Tim Brown

Thoughts by Tim Brown
For three decades, three big red letters have signified an annual forum for the creative and forward thinking to share groundbreaking ideas. From revealing the first Apple Mac in 1984 to Jamie Oliver’s heartfelt plea for a Food Revolution in 2010, TED has been one of the best platforms in the world for making complex ideas completely gettable and easily sharable. It’s hard to believe that for most of its history TED conferences were only accessible to an elite audience with significant resources. Lucky for us, seven years ago, curator Chris Anderson made these sessions available online to watch and download for free. Today, TED Talks are memes that instantly spread to millions across the world. I humbly count myself among those lucky enough not to just attend TED conferences, but also to speak at them occasionally.

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How Design Thinking Will Reshape Business Model Innovation The use of digital tools has revolutionised the architectural world. Computer Aided Design (CAD) software allows architects like Gehry to try out things that simply weren’t possible before through other design thinking processes. The business world has limited access to CAD software for strategy and innovation.

How to Determine If There's a Market for Your Business Idea In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe the importance of market research in order to obtain information on the three key areas you'll need to investigate before launching your new business. So you have a great idea for a product—something that’s bound to capture the hearts and minds (and wallets) of consumers everywhere. Or perhaps you've stumbled on a service that isn’t being offered by anyone else—one that's desperately needed. This is your opportunity!

Design Thinking - HBR Thomas Edison created the electric lightbulb and then wrapped an entire industry around it. The lightbulb is most often thought of as his signature invention, but Edison understood that the bulb was little more than a parlor trick without a system of electric power generation and transmission to make it truly useful. So he created that, too. Thus Edison’s genius lay in his ability to conceive of a fully developed marketplace, not simply a discrete device. He was able to envision how people would want to use what he made, and he engineered toward that insight. Growth Hacker TV Would You Like To Instantly Save $1585 On Joining GrowthHackerTV? Growth Hacker TV is considered the #1 premium resource to learn Growth Hacking. Instead of paying $588 yearly, get a Lifetime Membership (valued at $1764) today for just $179! You'll get Unlimited Access to:

This Is Service Design Thinking: Deconstructing a Textbook By Laura Keller Published: September 19, 2011 “This Is Service Design Thinking… is likely to become the quintessential service design textbook for students, educators, and professionals alike.” If you’re like me, you have a mini-library of those user experience books that are most meaningful to you. No, not the ones hidden away on your eReader, reminding you of their presence only when you see their titles on the screen. Rather, I’m referring to those tangible books, sitting on your office bookshelf or on a side table at home.

3rd Leancamp Stuttgart – “Corporate Entrepreneurs meet Startups” – @Leancamp Leancamp is a high-energy multi-track un-conference where attendees regardless of their knowledge can attribute 30 min talks, workshops or Q&A sessions through the whole day in parallel sessions. The goal of Leancamp is to exchange knowledge between people. Discover new methods and learn from startups or corporations who are practicing approaches like Lean Startup, Business Modelling, Lean Marketing or Customer Development. Also feel free to ask for help and get actionable feedback on your current challenges. Designing for Service: Creating an Experience Advantage Design We are surrounded by things that have been designed—from the utensils we eat with, to the vehicles that transport us, to the machines we interact with. We use and experience designed artifacts everyday. Yet most people think of designers as only having applied the surface treatment to a thing conceived by someone else. Eli Blevis created an illustration to emphasize the gulf between the general public’s notion of design and designer’s views of design (Blevis et al., 2006) (see Figure 19.1). Figure 19.1 – A caricature of the popular conception of design vs. all other concepts.

Why subscription business models will transform every industry “In short, software is eating the world.” — Marc Andreessen, 2011 What Marc said then is even truer now. Three years later and you can see the results of the software transformation across essentially every industry. Designing our futures starts with why — Huddle In a time when things are changing rapidly, five year strategies and detailed actions plans are proving too rigid. Alternative approaches that are adaptive and action oriented are needed to build organisational resilience and above all provide meaningful outcomes for people, both internal and external to the organisation. We’ve heard this often and we can probably all nod agreement, but the question still remains, how then do we respond to this constant change? Where do we put our effort? What is important?

about us « thinkpublic We believe in a collaborative approach to designing things, including service, products and communications. We have 9 years of experience using design to help public-facing organisations to better serve their customers whilst tackling big social challenges. What we bring Pasta&Vinegar New topic, new project line here: the repair and maintenance practices of electronic objects. Nothing fancy so far, I'm just writing a research grant. But, as usual, it's hard not to start the project before getting the grant.

20 Questions You Can Ask to Validate Your Startup Idea Do you have a million-dollar idea in your head, just waiting to be acted upon? Or will it be a complete bust -- an idea with no actual potential for return? This question is one that stops many would-be entrepreneurs in their tracks before they even take the chance and launch their potential business ventures. Fortunately, it is possible to make a more educated guess on your idea’s likelihood of success or failure by taking the time to validate your idea before moving forward with it. Design is not the solution. Wait, what? — Huddle Design, and especially design thinking, gets thrown around as the solution to the problems that business (and healthcare, and government) are facing in the 21st Century. These are problems that are human-centred, that are complex in nature, and that are often breaking away from the traditional structures and hierarchies that have come before. The design-types out there (and I’m one of them) are probably thinking ‘Yep, that’s right’.

Partagé: Concevoir It Yourself Design is often characterized by its products rather than its processes. Tell someone you’re a designer, and the first question they’re likely to ask is: “What kind? A graphic designer? A fashion designer? Maybe an architect?” But the artifacts produced by these specialists are not what define design.

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