3rd Leancamp Stuttgart – “Corporate Entrepreneurs meet Startups” – @Leancamp Leancamp is a high-energy multi-track un-conference where attendees regardless of their knowledge can attribute 30 min talks, workshops or Q&A sessions through the whole day in parallel sessions. The goal of Leancamp is to exchange knowledge between people. Discover new methods and learn from startups or corporations who are practicing approaches like Lean Startup, Business Modelling, Lean Marketing or Customer Development. Why subscription business models will transform every industry “In short, software is eating the world.” — Marc Andreessen, 2011 What Marc said then is even truer now. Three years later and you can see the results of the software transformation across essentially every industry. Look at what technology has done for (or to, depending on your perspective) the publishing industry, for example. We’ve moved from reading hardcover books and daily newspapers to consuming bestsellers and today’s headlines on apps and e-readers. And that’s just a slice of this.
One Month Blog The Lean Marketing Framework This growth hacking framework is also known as, "Startup Metrics for Pirates" or "AARRR" for short. It's a clever... Read more Growth Hacker TV Would You Like To Instantly Save $1585 On Joining GrowthHackerTV? Growth Hacker TV is considered the #1 premium resource to learn Growth Hacking. Instead of paying $588 yearly, get a Lifetime Membership (valued at $1764) today for just $179!
Don’t Think Big. There, I Said It. Those who run in #LeanStartup circles know too well the problems encountered with language. Eric Ries, Steve Blank and others are criticized for choosing terms and phrases -- lean, customer development, MVP, fail fast, etc. -- which unintentionally lure would be startup entrepreneurs into thinking about things Wrong and then doing them Wrong. Lean means don't take money, "don't you really mean market development, not customer development," minimum viable product should be minimum desirable product, one doesn't really want to fail fast, that causes entrepreneurs to screw their investors or not persevere. While the critics make cogent arguments, there's an implicit assumption that different words would not be subject to similar critique from a different angle.
How to Determine If There's a Market for Your Business Idea In their book, Start Your Own Business, the staff of Entrepreneur Media, Inc. guides you through the critical steps to starting a business, then supports you in surviving the first three years as a business owner. In this edited excerpt, the authors describe the importance of market research in order to obtain information on the three key areas you'll need to investigate before launching your new business. So you have a great idea for a product—something that’s bound to capture the hearts and minds (and wallets) of consumers everywhere. Or perhaps you've stumbled on a service that isn’t being offered by anyone else—one that's desperately needed. Why Innovation Dies Faced with disruptive innovation, you can be sure any possibility for innovation dies when a company forms a committee for an “overarching strategy.” I was reminded how innovation dies when the email below arrived in my inbox. It was well written, thoughtful and had a clearly articulated sense of purpose. You may have seen one like it in your school or company. Skim it and take a guess why I first thought it was a parody.
20 Questions You Can Ask to Validate Your Startup Idea Do you have a million-dollar idea in your head, just waiting to be acted upon? Or will it be a complete bust -- an idea with no actual potential for return? This question is one that stops many would-be entrepreneurs in their tracks before they even take the chance and launch their potential business ventures. The 18 Mistakes That Kill Startups October 2006 In the Q & A period after a recent talk, someone asked what made startups fail. After standing there gaping for a few seconds I realized this was kind of a trick question. It's equivalent to asking how to make a startup succeed—if you avoid every cause of failure, you succeed—and that's too big a question to answer on the fly. Driving Corporate Innovation: Design Thinking vs. Customer Development Startups are not smaller versions of large companies, but interestingly we see that companies are not larger versions of startups. I’ve been spending some time with large companies that are interested in using Lean methods. One of the conundrums is why does innovation take so long to happen in corporations? Previously Hank Chesbrough and I have written about some of the strategic issues that impede innovation inside large corporations here and here. Two methods, Design Thinking and Customer Development (the core of the Lean Startup) provide the tactical day-to-day process of how to turn ideas into products.