9 lessons about the web and business from Pearltrees, the or
Pearltrees is a French startup that wants to change the way we organise the web. Describing how it works would lead you to believe that it’s another social bookmarking site, which would do them injustice. Most of the social bookmarks are organized either alphabetically or chronologically, which doesn’t do much good when you try to retrieve stuff later. Also, due to how most social bookmarking sites were designed, they’ve become more like a curated list of the hottest headlines out there right now, and about what Mashable calls “velocity” – the question: how fast is this thing spreading? This idea of velocity is not what Pearltrees is about – on the contrary, it’s a tool that helps you keep an eye on context and history in the endless stream of blogs, tweets and Facebook posts. It’s a mental map of noteworthy things you’ve read online, organized by subjects and sub-subjects that are endlessly divisible. 1. “If you look at the next phase, the web 2.0, it’s all about content creation. 2.