Personal branding Personal branding is the practice of people marketing themselves and their careers as brands. While previous self-help management techniques were about self-improvement, the personal-branding concept suggests instead that success comes from self-packaging. The term is thought to have been first used and discussed in a 1997 article by Tom Peters. Personal Branding is essentially the ongoing process of establishing a prescribed image or impression in the mind of others about an individual, group or organization. Personal branding often involves the application of one's name to various products. For example, the celebrity real-estate mogul Donald Trump uses his last name extensively on his buildings and on the products he endorses (e.g. Trump Steaks). History Personal branding, self-positioning and all individual branding by whatever name, was first introduced in 1937 in the book Think and Grow Rich by Napoleon Hill.
Definition of Social CRM - Explained! In one of my earlier post, I defined Social CRM as follows: Social CRM is the business strategy of engaging customers through Social Media with goal of building trust and brand loyalty. Loyalty is defined as attitude towards a brand that inclines a customer to repurchase it and/or recommend it to others. Social CRM and Social Media are more about building trust and managing loyalty with customers than about managing relationships or transactions, which are focus areas of “traditional” CRM.
Social CRM - the next big thing? — Social Media Marketing UK - Brands and Social Media Blog In April 2009, Jeremiah Owyang and Forrester released their latest report, ‘Future of the Social Web‘, which illustrates how social networks and marketers will have to change their strategies going forward. The report suggests that within approximately two years, social networks will be more powerful than corporate websites and CRM systems – this can be further defined as the ‘era of social commerce’. One significant finding that marketers should make sense of and start planning for is Social CRM. What exactly is Social CRM?
Engagement marketing Engagement marketing, sometimes called "experiential marketing," "event marketing", "live marketing" or "participation marketing," is a marketing strategy that directly engages consumers and invites and encourages consumers to participate in the evolution of a brand. Rather than looking at consumers as passive receivers of messages, engagement marketers believe that consumers should be actively involved in the production and co-creation of marketing programs, developing a relationship with the brand. Consumer Engagement is the ultimate point in which a brand and a consumer connect in order to offer a true experience related to the brand's core values.
Why Social Media Isn’t Working For You So you took the first step and signed yourself up for some social media sites and started marketing yourself and now you’re waiting for the traffic to start rolling in. You’ve done your research about social media marketing and everyone tells you to find followers, engage them and turn them into customers. Why isn’t it working for you then? Have a look at what steps you’ve taken and question whether they are helping or hindering you. Take a look at these items that might be damaging your chances at success or preventing you from achieving your social media goals…
What is Crowdsourcing? What is crowdsourcing? I didn’t know how to answer that question until 30 minutes ago when I Googled the term. And I learned that I have willingly taken part in crowdsourcing several times. Most recently, I obediently cast my vote for a co-worker’s 2-year-old to be the next face of Baby GAP. Perhaps you remember Netflix’s $1 million challenge to innovate a better movie prediction algorithm for the company’s website? The “S” in SCRM is not about Social Media Today I read a tweet by Ray Wang where he states that he “doubts Social CRM (SCRM) will replace CRM. They augment each other. S is just a new but powerful channel. What do you think?” I fully agree that Social CRM will not replace CRM.
Time to Put a Stake in the Ground on Social CRM The debate and discussion about what defines Social CRM a.k.a. CRM 2.0 vs. its traditional parent has been going on for about 2 years pretty regularly and started, according to thought leader Graham Hill almost a decade before that. Personally, I'm done defining it and am moving on. I think enough time has been spent trying to decide what we're calling it and what it is. I think that we've reached the point that though there is no one point of view, there is a general idea of what we have.