How Do You Create A Culture Of Innovation?
This is the third part in a series by Scott Anthony, author of The Little Black Book Of Innovation. It sounds so seductive: a “culture of innovation.” The three words immediately conjure up images of innovation savants like 3M, Pixar, Apple, and Google--the sorts of places where innovation isn’t an unnatural act, but part of the very fabric of a company. It seems a panacea to many companies that struggle with innovation. But what exactly is a culture of innovation, and how does a company build it? While culture is a complicated cocktail, four ingredients propel an organization forward: the right people, appropriate rewards and incentives, a common language, and leadership role-modeling. The Innovator’s DNA Has Four Components If you ask most people what makes a great innovator, the most common response is innate gifts from parents or a higher power. At the core is what the professors call “associational thinking.” Questioning: Asking probing questions that impose or remove constraints.
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