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The Brand Gap

The Brand Gap

http://www.slideshare.net/antisubliminal/the-brand-gap-presentation

Related:  Content Curation

Can Curated Content save the Internet? The internet is stuffed with so much content that it long ago passed the point where we could hope to absorb even a small chunk of it. That’s called saturation point which leads to user fatigue (or fear of one’s head imploding from the inside). It isn’t pretty and the people aren’t happy. Accepting the general consensus that we need more not less content in our daily lives thanks to numerous channels, platforms and devices we seem to rely on, there’s only one real solution – we have to start organizing it. Not even the might of Google can keep up with content production, and searching the internet has become as frustrating as sweeping leaves in the middle of a tornado. That understood, the next phase of online’s evolution story is all about reigning in the chaos that is the internet and organizing it into some kind of collection that is relevant, granular and intuitive to the end user.

4 Ways to Measure Social Media and Its Impact on Your Brand Do you know how social media is helping your business? Want to find out how Twitter, Facebook and other sites are impacting your brand awareness? The good news is social media has finally made it to the grand stage of “accountability.” A place where there are lots of people who want to measure it. The bad news is there isn’t a single clear-cut answer. However, with a few simple steps, you can build a measurement strategy that accomplishes your goals.

Tech giants poised to go M&A crazy Therese Poletti's Tech Tales By Therese Poletti, MarketWatch SAN FRANCISCO (MarketWatch) -- It was as if an investment banker slipped some deal-making potion to technology executives last week, making them all crazy for M&A. The chief executives of long-time rivals IBM Corp. /quotes/zigman/230066/delayed/quotes/nls/ibm IBM -0.13% and Oracle Corp.

Why Impresarios (Not Algorithms) Will Rule Web Video According to a number of predictors, and my friends, 2011 is going to be the year of curated video. The old, algorithmic approach is out, and instead we'll see audiences flocking to videos selected for your viewing pleasure by friends (in the case of Facebook) and experts (maybe even from YouTube). Yes, it looks like "curation" is bound to be the first big buzzword of 2011. But when it comes to video, before there was curation there was programming. How Three Organizers Are Making Social Media Day Happen The second annual Social Media Day, a worldwide celebration of the revolution of media becoming social, is in two weeks. It’s a day to connect not only through the instant, real-time communication tools we use online, but also in person. For this reason, we’re encouraging our Mashable readers to self-organize Social Media Day Meetups in their hometowns. As members of our Mashable community prepare to connect offline on June 30, we recognize that these Meetups will take many forms, depending on what works best for each community.

Tim Ferriss Scam! Practical Tactics for Dealing with Haters Brute force seldom works with haters. Redirection does. (Photo: Deadstar 2.0) After 23,358 Submissions, Mediums Collide at YouTube’s Guggenheim Exhibit You are here: Home / After 23,358 Submissions, Mediums Collide at YouTube’s Guggenheim Exhibit NEW YORK (AP).- After 23,358 submissions and countless double-clicks, the results are in for YouTube’s “biennial of creative video.” On Thursday night, the Solomon R. Guggenheim Museum and the Google Inc.-owned video website presented “YouTube Play,” an exhibit of 25 videos selected by a jury including the filmmaker Darren Aronofsky and the music group Animal Collective.

10 Tips for Better Startup Marketing Scott Gerber is a serial entrepreneur, internationally syndicated columnist and TV host, and the founder of the Young Entrepreneur Council. He is also an active angel investor and author of the book Never Get a "Real" Job. Many aspiring entrepreneurs foolishly believe that all they need to do is sign up for a Twitter account, blog about special offers, and hand out a flashy looking brochure, whereupon leads will come pouring in. This couldn’t be further from the truth. How IBM Uses Social Media to Spur Employee Innovation “Be yourself.” It’s one of the rules of social media. If you’re blogging, tweeting or Facebooking for business, be real—or you won’t be followed. Yet, how do you pull off “authentic” while maintaining the company brand message?

Does Every Startup Need a Slogan? You’ve got a great name for your startup. What’s next? Before you design your logo, website and other marketing materials, it’s time to create a company slogan or tagline. Like Apple’s “Think Different” or Nike’s “Just Do It,” a great slogan inspires, motivates, informs and persuades. So how do you come up with the right one for your company?

Combining Brand Management with Workforce Enablement by Steve McKee In my December BusinessWeek.com column, I highlighted the vital need for internal branding, calling it the missing link between perception and reality, promise and delivery, effective marketing and positive outcomes. Now along comes a speech by Jon Iwata, SVP of communications and marketing at IBM, that makes my argument look like a kiddy pool compared to the depths he's diving. About « The Overview Blog This blog is about the “Overview Effect”, the most commonly used term in the space community to describe the effect of space travel on the minds and lives of the astronauts. It’s dedicated to exploring every aspect of this experience; what causes it, the astronaut’s descriptions of its many aspects, as well as how the experience has affected them personally and often shaped their later lives; effects that they have nearly universally described as positive and often life changing. Effects they think will change the world. “No one who went into space wasn’t changed by the experience…I think some of them don’t see what happened to them.” - Dr.

10 Free Ways to Boost Facebook Engagement As brands complain that their Facebook engagement has gone south, various re-engagement strategies have cropped up. Unfortunately, many of these are expensive. So how can entrepreneurs tight on funds continue utilizing the power of social? To find out, we asked 10 successful founders from YEC how they were managing to boost Facebook engagement without having to pay for it.

Voilà Antoine, il l'a placé dans important cette belle perle by Francois Jul 1

Merci PED, hyper intéressant indeed :-) by charlotte_ltd Jun 16

Merci François, très interessant en effet! by damienlc Apr 8

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