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The Brand Gap

The Brand Gap

This Year on Twitter Update: We’ve added two screenshots below for those of you who want the front page artwork for web and mobile versions. Every day, we’re amazed and humbled by the many ways in which people use Twitter, which range from simply retweeting to igniting conversations with hashtags (even around lesser-known topics) to sharing spectacular and far-flung views. In 2012, everyone on Twitter brought us closer to moments and places that used to be far away or inaccessible: A Tweet from the bottom of the ocean. Tweets from Mars.

Drucker’s Knowledge Worker in the Age of Social Media: Announcing Enhanced LinkedIn Integration Scoop Over half a century ago, management guru Peter Drucker presented the concept of the knowledge worker. Compared to the manual laborer, the knowledge worker focused on quality over quantity and worked more independently as problem solvers. Drucker said the key to improving the productivity of the knowledge worker is to allow them the freedom to innovate, learn and grow. The knowledge worker is now the professional of today who uses Social Media and the Web to enhance his productivity, reach new customers or clients, conduct research and more. So which social network do today’s knowledge workers use? LinkedIn has evolved from a platform for your professional online presence to a resource for professional development where you can not only expand your business network but also strengthen and share your knowledge base.

5 Ways Marketers Can Use For Brand Monitoring As a content marketer, one of your primary concerns is very likely how to maintain a steady flow of relevant and compelling content, both original and curated, that will "wow" your community and keep them engaged and informed. Once you've achieved that goal, the next concern may be which tools you and your team can use to monitor as well as keep other colleagues and departments informed about the content being produced and shared by both your company and the community... and for a reasonable price. The good news is that today content marketing tactics don't need to cost you an arm and a leg and neither do monitoring services. Some of the largest names in social media as well as brands are mashing up services and tools, including free ones, alongside paid services.

Content Isn’t King – It’s a Foot Soldier From the earliest days of the Internet, when I was busy building newspaper websites armed only with a 14k modem and a well-thumbed copy of HTML for Dummies, I’ve heard the phrase “Content is King” being bandied around as if it was the solution to all known online marketing problems. I’m a great believer in the power of content marketing. Great content should be the foundation of any online marketing strategy. Without relevant, engaging and timely content your email marketing, social media marketing, SEO, PR and even paid search campaigns are destined to fail. But, I believe placing your content high up on a throne is the wrong approach. Content is perhaps the most important investment any marketer can make in promoting their brand and driving sales.

Rock on! 5 enduring fashions inspired by music You only have to look at smartphones to see how fashions changes. What’s cool and kickin’ one year is a total no-no the next. Some styles, though, are enduring and it turns out that a lot of those that have survived the test of time have been inspired by music. As huge fans of both cool design and massive tunes, we decided to take a closer look. The skinny on Elvis Own a pair of skinny jeans? 5 essentials for your content marketing strategy You've heard the overused phrase "content is king." But what does that mean, really? Search, social, and strategy It started when relevant, fresh content became a key factor for search engine optimization, which plays a huge role in positioning your company as an industry resource and expert. Then social media emerged as a viable channel, increasing the need to push consistent communication to your (hopefully) engaged community. Search and social initiatives are a necessity.

21 Reasons Why Your Content Marketing Strategy May Be Headed for Trouble The role and value of content marketing has dramatically changed in just the past year. Many business owners are still trying to get their heads around an effective social media strategy; now they have to also think about becoming publishers and content marketers. Why? The digital media convergence of social, search and content. If social and search are peanut butter and jelly - content is the bread that makes the sandwich. Everything You Remember About 30 Years of CDs [PICS] Sony launched the first commercially available CD player on Oct. 1, 1982, changing the way music lovers consumed tunes. While MP3s and digital music players have dealt a near-fatal blow to the compact disc, we still have fond memories of the music technology. Remembering leafing through the liner notes of your favorite band's new album? Or trying in vain to remove a scratch that caused your favorite song to skip? If these memories trigger a feeling of nostalgia, prepare for an overload of reminiscences when you scroll down the page.

Mapping the World's Most Seductive Shrines to Coffee - Claire Cottrell Studies suggest that coffee does have several health benefits; coffee shops are efficient places to work; and taking the time to enjoy your latte in a well-designed coffee shop is good for your soul. T.S. Eliot, quite possibly the greatest English language poet of the 20th century, oh-so eloquently reflected on the passing of time by saying, "I have measured out my life with coffee spoons." So have we Thomas, so have we. How to Consistently Out-Curate Your Competitors What’s the next big thing in search? It kind of depends on who you ask and how much booze is swirling around in her coffee cup. It’s local… no, it’s social… no, it’s mobile… no, it’s A + B + C = EMC² x 3. ReadWriteWeb’s Richard MacManus argues that the next big Internet thing is… wait for it, wait for it… topic pages. While he draws a clear distinction between this phenomenon and traditional content curation, MacManus notes that the modern Web is way too noisy and we need more sites that organize third-party content in a meaningful way. I couldn’t agree more.

interactive media resources present knowledge in different and (if you do it right) compelling ways engage active participation by the entire class instead of broadcasting to it like a passive audience This Mindmeister mindmap lists collaboration and interaction tools. Storify Drag and drop elements from Twitter, Flickr, Youtube, blogs to create a story that you can Tweet, blog, embed. Screenr Page Curation launches on English Wikipedia Every day, thousands of new pages are created on Wikipedia, requiring hundreds of volunteer editors to check them for quality — a process called “New Page Patrol.” To help these patrollers do their important work, we are pleased to announce the launch of Page Curation, a new suite of tools for reviewing articles on Wikipedia. Current page patrol tools like Special:NewPages and Twinkle can be hard to use quickly and accurately, and have led to frustration for some users. Page Curation aims to improve that page patrol experience by making it faster and easier to review new pages, using two integrated tools: the New Pages Feedthe Curation Toolbar The New Pages Feed lets you quickly see what new pages have just been created on Wikipedia.

The 50+ Best Ways to Curate and Share Your Favorite Social Media and News Content There’s so much information online just begging to be curated: news, social media, images, video, websites… the list goes on. Reading great content from my favorite blogs and websites is one of my favorite down-time activities. It’s also an important part of my job as an IT Director because I need to stay on top of the latest trends, announcements and tech news. Just a few years ago, the tools I used to use for reading and consuming content were Google Reader, StumbleUpon, Digg, Delicious… you know all the big names. More recently I’ve discovered some great new tools to read and share my favorite content which I’ve included here in this list.

Voilà Antoine, il l'a placé dans important cette belle perle by francois Jul 1

Merci PED, hyper intéressant indeed :-) by charlotte_ltd Jun 16

Merci François, très interessant en effet! by damienlc Apr 8