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Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?

Content Curation: Why Is The Content Curator The Key Emerging Online Editorial Role Of The Future?
What is content curation and why is it so important for the future of web content publishers? The content curator is the next emerging disruptive role in the content creation and distribution chain. In a world submerged by a flood of information, content curators may provide in the coming months and years a new, tremendously valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Photo credit: Luna Vandoorne Vallejo In other words, a content curator is someone "who continually finds, groups, organizes and shares the best and most relevant content on a specific issue online". This is how marketing expert Rohit Bhargava defines what he thinks is one of the key emerging online editorial roles of the future. I have written and discussed at length of something very similar since 2004, when I started writing about the concept of newsradars and newsmastering:

Content Curation – How To Quickly Add Value As Information Marketers March 16, 2011 Content Curation – How To Quickly Add Value As Information Marketers By Dr. Content curation, a term that gained popularity in 2010, is the art of culling relevant, valuable and useful information from the vast ocean of data, and presenting it in a cohesive, interesting and comprehensive style that gives a ‘big picture’ view of a specific niche topic. No longer can anyone claim that they can peruse and make sense of all the content that exists (and is being constantly added) on even a very narrow range of subjects. 47 million websites were added in 2009 and an estimated 550 billion documents exist online today. The role of a content curator was first proposed around 2004, when the catchy term ‘Newsmastering’ was introduced by Robin Good of to describe a dedicated content analyst who would gather, collate and categorize content from various sources and compile it for consumption by those who are interested. What makes content curation necessary?

PJA Radio Online News Content And Distribution Strategies: Content Curation And User Syndication Are Next Darn, Why Did They Think of It First? News Media Companies Adapt To Online Value Points by John Blossom The AP Strategy For Premium Packaging of Online News Content I have to chuckle a bit at the recent Poynter Online email interview with Wikimedia Foundation's Jimmy Wales, in which he discusses an internal memo gleaned from Associated Press (PDF) by Nieman Journalism Lab. The AP memo, entitled "Protect, Point, Pay - An Associated Press Plan for Reclaiming News Content Online", covers a lot of ground already familiar to those following AP's efforts to put in premium packaging for news content. However, in addition to conjuring up long-standing concerns about Google and other major search engines as competitive forces, the memo also highlights AP's concern about the millions of topic-oriented pages in Wikipedia that are capturing traffic when people search for breaking news. Maybe There Is a Business Model In Freshly Updated Topic-Oriented Content? What Are People Willing To Pay?

Content Curators Curator: Latin, from curare to care, meaning one who has the care and superintendence of something. As I’m fresh off my first neighbourhood block party in the Kitsilano hamlet that makes up part of Vancouver’s West Side, I got to thinking about content, curating and libraries. There used to be a time when libraries were the absolute focal point (along with the school and church) of a neighbourhood. I worry, however, that ‘Nimby Neighbourhoods’ will supersede actual social relationship building. But, it is becoming increasingly clear to me that through the explosion of internet speeds (see Nielsen’s Law of Internet Bandwidth), mobile device proliferation (see Sybase YouTube video ‘Growth of Mobile’), and social networking opportunities (see article ‘Social network accounts outnumber people on Earth’), we shouldn’t lose sight of the fact the local library, school and church is being replaced or perhaps it’s being entirely augmented by our new digital DNA. Do you dare to share?

A Marketer’s Guide to Content Curation There is an elephant in the online marketing “room,” and the elephant’s name is Curation. Curation is the most important part of online marketing that no one is talking about. With the rise of inbound marketing, content has become front and center in the minds of marketers. This focus on content as an important marketing tactic creates two extremely important problems. First, content creation is difficult. Having the time and skill to create relevant and interesting content is difficult for marketers who are already overloaded with daily tasks. Applying Curation to Our Problems As marketers, how do we solve these two problems? Curation has become a fixture for many successful news blogs on the web today. Examples of Curation Some of the most popular posts on this blog have been from curated content. 3 Rules for Great Curation 1. 2. 3. Integrating Curation Into the Content Mix Curation has many applications. How do you use curation for your inbound marketing efforts? Photo Credit: joyosity

Content Curation And Value: The Business Of Context The Importance of Curated and Free Content - George Siemens Duration: 4' 17'' Full English Text Transcription George Siemens: Could I be starting to serve as an emphasis point, that would help an organization like a corporation then gain value and make money from my commentary and the insights I provide? Yeah, I could do that. I could monetize that if I wanted to. Right now, if I look at the newsletter that I send out - I have with the newsletters on elearnspace and Connectivism - I probably have just under 8,000 subscribers to newsletters. If I was to say: "Look, I want a hundred dollars a year", I am pretty sure I would be losing 98% of those subscribers. Question is: "Do I think that the monetary value, that 2% of that subscriber is worth it?" Perhaps, would they then begin to share that content with others, because it is I have filtered, what I have selected as being important? It just make no sense to me. Value economically can be measured in different ways. Duration: 1' 52''

The Three C's of Information Commerce: Consumption, Curation, Creation Brian Solis inShare180 Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. It was the beginning of the shift in behavior toward an era of digital extroversion, self-defined by varying degrees of sharing, connections, and engagement. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. With each new connection we wove, we were compelled to share details about ourselves that we might not have divulged in real life. Our concerns of privacy or the lack thereof, now require education. The Social Genome The 3C’s, Consumption, Creation, and Curation

CURATING THE FUTURE | Nation Performing Arts Convention Like e-mail in the ‘90s and the web at the dawn of the new millennium, artists and organizations—as a matter of business—have had to adapt to these new modes of communication and integrate these tools into their operations. Web 2.0 and social platforms like Digg and Delicious, YouTube, Flickr, and Facebook have pushed the electronic envelope even further up the learning curve. Along comes Twitter, and the real-time revolution is on—just as mobile technologies have gone viral. The speed of new development presents challenges—for technologists and luddites alike. Social media is where the jobs will be. New jobs mean new roles and new responsibilities. “Managing communities is much more complex than traditional outreach,” Levy added. Keeping track of all the important discussions and news and other relevant audience engagement—disseminated via channels like Facebook, Twitter, YouTube, Vimeo, and myriad others—requires more than just technical and social skills.

Online Content Curation: The Key To Building Visibility, Authority And Value As you are increasingly submerged by an endless flood of information, online content curators may provide a new, valuable service to anyone looking for quality information online: a personalized, qualified selection of the best and most relevant content and resources on a very specific topic or theme. Curated in real-time. When I first wrote about this, six years ago, I called this type of work newsmastering and newsradars, but now that the real-time element has come into play, as much as social media, video, Twitter and other new content sources, the original idea of what a newsmaster / content curator is and what tools and features are really needed has certainly started to change. Photo credit: Erkin Sahin Robert Scoble has recently posted on his blog a fascinating article entitled: Seven Needs of Real-Time Curators. But let's hit on the brakes for a minute and clearly point out what content curation is and why a "new media guide" like Scoble felt the need to make things clear.

Are you a content consumer or creator? Brian Solis inShare835 You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. You control the Information Age. There was and is something missing however. And while it’s not the same as generations before us, I wonder if we’re moving towards an era of consumption again, just under a new facade. In all honesty, the long form of content creation is under constant scrutiny and its value is continually questioned. You might disagree with me, but shortly after the iPad was released, I sold it. Who are you? What about you that some adore that we all need to experience? What can you teach us? I believe in order for the social economy to thrive, it must balance creation and consumption. What do you think? This is your time… Connect with Brian Solis on Twitter, LinkedIn, Facebook Tags: