How To Use Social Media Analytics To Create The Best Content. Data is the currency of social media marketing.
It’s the lifeblood of your campaigns. Without it, there’s no way to properly analyze your audience or measure your results. Data is what justifies the time we spend writing posts, crafting campaigns, and connecting with our audiences. Understanding social media analytics is essential for making data useful. Modern analytics tools provide power that marketers could have only dreamed of just a decade ago. However, tools are only as effective as our ability to use them. Download Your Free Social Media Analytics Kit In order to apply the advice in this post, download the kit below. The challenge thus facing social media marketers is threefold. Strapped for Time and Money? Content Curation Is Your Content Marketing Secret Sauce. Content creation isn't just a matter of locating, producing, or disseminating a certain quantity of information.
Of most importance is the quality of the information. But what if you're strapped for time, budget, or personnel? Then consider the practice of curation as a viable alternative to creating content from scratch. Content Curation Defined Content curation is the process of discovering, gathering, and presenting digital content that surrounds specific subject matter. The concept goes beyond mere aggregation or collection, however, and involves taking the time to filter, organize, and select only the "cream of the crop" resources, and, time permitting, adding your own perspective in one or two paragraphs.
Sharing Facebook posts can affect users' comprehension, says study. Sharing items on social media channels such as Facebook, Twitter and Weibo can affect how well a user understands what they read, according to a new study.
The finding comes after researchers from Peking University and Cornell University carried out a study on users of Weibo, a Chinese micro-blogging site which is similar to Twitter. Two groups of students both read 40 Weibo posts referencing the same topic. But the group who were given the option to repost the items did not perform as well as the group without the option in a subsequent comprehension test of the Weibo posts. Play Video Close This is a modal window. What are Facebook reactions? The users with the option to repost also demonstrated that they did not fully understand what they had shared. In the paper entitled “Does micro-blogging make us ‘shallow’? In another test with a similar format, the group with the option to share items also performed more poorly on a subsequent reading comprehension test.
Why Big Brands Are Suddenly Getting Cozy With Reddit. Just six months ago, Reddit—whose famous slogan is "The front page of the internet"—was a dangerous place for marketers because of its reputation as a pool of trolling and harassment.
Now, the viral-minded site is trying to flip the narrative and draw in advertisers with new ad targeting and buying technology and an in-house studio that specializes in creating custom content. And heavy-hitter brands including Coca-Cola, eBay and Procter & Gamble have all come on board in recent months. "What makes Reddit distinct from an advertising perspective are the same qualities that make it distinct in organic spaces," explained Zubair Jandali, vp of sales at Reddit. "We have 70,000 active communities—few places on the web have audiences that are as passionate as ours. " Data backs up Jandali's claim. It's the kind of stat that seemingly flies in the face of accusations that Reddit's audience is too niche—and sometimes too cruel—for brands to take seriously. New Data: What Types of Content Perform Best on Social Media? In many aspects of life, timing is key.
If you've got to schedule a very important meeting, and all of the attendees aren't morning people, scheduling an 8 a.m. start time probably won't result in a productive meeting. Or maybe you want to book a cheap vacation -- you probably want to avoid scheduling one during the holidays. The same is true with content creation and social media. How to Share or Curate Content From Instagram. Color Psychology In Marketing: The Complete Guide [Free Download] In content marketing, color is an emotional cue.
In an ocean of content marketing, color can help yours stand out. It’s what gets your audience to see what you want them to see, feel what you want them to feel, and to do what you want them to do. Which hues you choose can also affect usability and whether content is readable it or not. This is what makes understanding color psychology so important for the success of your content. However, poor color choice can also negatively change the impact of your message.
After reading this post, you’ll understand basic color theory and psychology. 5 Content Curation Infographics. 10 Common Myths About Content Curation. "Curation can bring a lot of value when it has the human touch.
" —Kimberley Castleberry Why is there so much mystery surrounding content curation? And why are marketers still struggling to understand it? It could be that influential voices disagree regarding it. It could also be that there are too many uncertainties that leave you unclear about what you should be doing and how.