Nation Performing Arts Convention
Like e-mail in the ‘90s and the web at the dawn of the new millennium, artists and organizations—as a matter of business—have had to adapt to these new modes of communication and integrate these tools into their operations. Web 2.0 and social platforms like Digg and Delicious, YouTube, Flickr, and Facebook have pushed the electronic envelope even further up the learning curve. Along comes Twitter, and the real-time revolution is on—just as mobile technologies have gone viral. Social media is where the jobs will be. New jobs mean new roles and new responsibilities. “Managing communities is much more complex than traditional outreach,” Levy added. Keeping track of all the important discussions and news and other relevant audience engagement—disseminated via channels like Facebook, Twitter, YouTube, Vimeo, and myriad others—requires more than just technical and social skills. You can Retweet, favorite, or copy urls, but it’s not the same.
Related: Content Curation