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The Three C’s of Social Content: Consumption, Curation, Creation

inShare180 Over the years, social networks have lured us from the confines of our existing realities into a new genre of digital domains that not only captivated us, but fostered the creation of new realities. As George Bernard Shaw observed, “Life is not about finding yourself, life is about creating yourself.” Such is true for social networks and the digital persona and resulting experiences we create and cultivate. On Facebook, Twitter, MySpace, et al., we were attracted by the promise of reigniting forgotten relationships and enamored by the sparking of new connections. With each new connection we wove, we were compelled to share details about ourselves that we might not have divulged in real life. Our concerns of privacy or the lack thereof, now require education. The Social Genome The activity that defines the social web is as diverse as the personalities of its inhabitants. Two and a half years ago, Forrester introduced Social Technographics. I call this “Social Graph Theory.”

Content Is No Longer King: Curation Is King 3 Reasons Curation is Here to Stay Perhaps you won't believe me since it's my job to spread the gospel of curation as the Chief Evangelist of Pearltrees, but I think curation is here to stay. These are the reasons why I believe this is the case. This year there has been a tremendous amount of buzz in Silicon Valley about curation. CEO Steven Rosenbaum recently published a book, Curation Nation that has sparked a tremendous amount of conversation on the topic. Oliver Starr is the Chief Evangelist for Pearltrees. With all the attention curation has suddenly received, people are probably wondering if this is just another fad or is it something bigger? First, curation is one of the underlying principles of the Web. Allow anyone to access any type of documentAllow everyone to disseminate his or her own documentsAllow everyone to organize the entire collection of documents Over the past 20 years what we've seen is the democratization of the first two principles above. So is curation here to stay? Photo by ilco

To be or not to be a curator ? Brian Solis en parle dans son livre « Engage », en évoquant le compte Twitter de Google. Ce compte poursuit depuis sa création une stratégie de curation, avec 304 abonnements et 2,6 millions d’abonnés. Voici comment Brian Solis en parle : I recommend that companies use this (cf. curation) for information collected from customers and influencers, as well in order to truly curate the best, most helpful content from around the Web while building good will in the process. Curator, un mot valise, un buzzword ? Lorsque je pris connaissance de ce concept via la pyramide d’engagement d’Altimeter, j’avais des difficultés à cerner le périmètre du concept et de son champ d’application. La pyramide de la marque engagée, Altimeter La curation représente-t-elle le chant du cygne de l’agrégation ? Curator = courtier en information = maven En anglais, le curator est un conservateur de musée. Le curator filtre et in fine aide

How much is a tweet worth? About 1/10,000 as much as a Yelp review Tweets, status updates, pins, check-ins: They may seem trivial to you, but they’re valuable content to social networking companies. For example: Next time you make an update in Path, consider that you just helped that company make 50 cents in revenue. Just how much value do you represent to these companies? Backupify, a cloud data backup service, decided to do some quick math. The infographic below gives you a glimpse. Dividing the estimated valuation of the company by the number of users tells you, roughly, how much value each user contributes to the company’s value. Path: $12.50 per userInstagram: $18.52Yelp: $21.21Pinterest: $28.09Foursquare: $40.00Twitter: $71.43Dropbox: $80.00LinkedIn: $104.46Facebook: $118.34 But it’s the value of each individual status update that’s especially interesting. Tweet: $0.001Facebook share: $0.024LinkedIn search: $0.124FourSquare check-in: $0.40Path update: $0.50Yelp review: $9.13 Infographic courtesy Backupify

What Is a Curator in Chief? Neil Sanderson is the Chief Curator at Eqentia--a software platform service that enables professional users and organizations to easily aggregate, curate and republish the news that's important to them. Eqentia's sites are both public and private--with some of the more public ones including Visability Marketing ( and Slices of Boulder ( which is a local news website for Boulder, Colorado. More than 50 of the portals can be found at I asked Neil what a 'Chief Curator' does. And while technology is critical for his job--the key component of curation is human--as Sanderson explains: "I provide human curation of our customers' portals during the final stages of development when we are optimizing the system and training our customers to take on the curation role themselves. So, what kind of background does it take to be a Curator in the new world? Today--Sanderson says the man / machine mix is critical.

What Should We Call Social Media OK, I am apparently very late to the party, but this was a revelation and I can’t just not share. I apologize in advance if I’m posting something old. So you know this really stupid thing that happens with links? It’s actually the worst thing in the world. WELL, to fix the problem, all you have to do is copy & paste the link here. Once you press debug, try the link again and all your problems should be solved! BRB, crying from happiness. The Curation Economy and The 3C’s of Information Commerce Brian Solis inShare1 Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with, a realtime video curation network. At the time, he was also a staple at some of the tech industry’s most renown conferences sharing his vision for social, video, and curated content. As Steve was completing his new book, he asked if I would write the foreword. At the time I was finalizing the new version of Engage! I share this digital foreword with you here… The Curation Economy and The 3C’s of Information Commerce I always appreciate when a very complex and important subject is simplified to ease understanding. Forrester Research tracked how people adopt and use social technologies through its Technographics research. Creating original content, consistently over time, is daunting. The Rise of Short-form Content Creators Let me explain.

World Map Of Social Networks Shows Facebook's Global Dominance (Click here for a larger version of the world map of social networks) Twice a year (in June and in December), social media strategist Vincenzo Cosenza updates his ‘world map of social networks’, in which he shows what the most popular social network is in now 137 countries worldwide – at least according to a combination of Alexa and Google Trends for Websites traffic data. The edition for June 2012 was published by Cosenza earlier this afternoon, and it shows just how dominant Facebook has become in almost all of the world. Funny caveat: Google+ stats are not displayed by Google Trends for Websites. According to the traffic data examined by Cosenza, Facebook is numero uno in 126 out of the 137 countries that were analyzed. It’s only when you look at this animated gif that shows how the map colors have changed over the years that you get a sense of how Facebook steamrolled its competitors in most countries around the world. The hold-outs aren’t a huge surprise, but for the record: Also read:

Why Content Curation is the new Blogging « (clicca qui per la traduzione in italiano) During these days I’m questioning myself about today’s online media industry recurring topic of discussion: the so-called content curation. The term itself can be identified with the concept of “caring about content.” This concept, obviously, can be investigated from a variety of viewpoints: it revolves around manipulating information, news, contents available online to a new form with sensibly higher ambitions in terms of vision, lifecycle and usefulness. It’s about producing contents that, on average, are well worth an enhanced amount of attention respect to the so-called “world buzz,” the avalanche of information micro-bits, we receive daily from the Internet through social media, blogs, online newspapers, and sometimes and unfortunately from content farms. On a more operational level, an interesting definition that you can find online follows (from here) Will this newsroom see his fate in an editorial room of a newspaper agency? Like this:

Twitter and Amex to let you pay with a hashtag Twitter and American Express team up to let cardholders buy products with a hashtagThe discounted goods will require two tweets and then ship to your billing addressAmerican Express already has discounts on Facebook and other networks via hashtags (CNN) -- Twitter is getting into e-commerce. It's now possible to buy goods online in two steps by tweeting a special hashtag. The new collaboration between Twitter and American Express will turn the social media service into a shopping cart. American Express members who sign up will be able to buy products by mentioning the appropriate hashtag in a tweet. Once you tweet that confirmation hashtag, American Express will shoot you a confirmation e-mail and give you 15 minutes to confirm you want the product. The two companies announced the partnership on Monday and kicked it off with a single product offering, a $25 American Express gift card for $15. To start Twitter shopping you'll need to first sync your American Express card with Twitter.

We Are Content. We Are Curation. Open the Doors and See All the People Does the headline sound familiar? It's a play on that funny nursery allegory they used to do with their hands when you were in day school. "Here is the church, here is the steeple, open the doors, see all the people." The tools of discovery really are multiple on the web, and in a real way, the tools are its people. After spending hours tweeting, listening in on social media forums and connecting with some really intelligent media people, I spent a few minutes inside the Cathedral of St. Social media is kind of like a church. The new wave in organizing this data is to organize it around people. With Sulia you can find out what others think is important, and then find those who know most about it. The key to new data organization is interest, and nothing reflects interest or appreciates interest as much as a person. And Michele Washington, who I only communicated with on Twitter, but who has a wonderful site called Cross-Cultural Boundaries. Socmetrics Traakr Newsme