Content Is No Longer King: Curation Is King Are you a content consumer or creator? Brian Solis inShare835 You’ll soon learn why I’m posting shorter, but more frequent posts…In the mean time, I wanted to share with you something I’ve been thinking quite a bit about these days. Think about the generation or two before us. A significant portion of free time was spent consuming media. You control the Information Age. There was and is something missing however. And while it’s not the same as generations before us, I wonder if we’re moving towards an era of consumption again, just under a new facade. In all honesty, the long form of content creation is under constant scrutiny and its value is continually questioned. You might disagree with me, but shortly after the iPad was released, I sold it. Who are you? What about you that some adore that we all need to experience? What can you teach us? I believe in order for the social economy to thrive, it must balance creation and consumption. What do you think? This is your time… Connect with Brian Solis on Twitter, LinkedIn, Facebook Tags:
Content Curation Vs Content Aggregation Two posts brought to my attention the discussion starting to take root about the worlds of content aggregation versus content curation. A post on the Poynter blog back in early October points to the work of journalists engaging in curation via Twitter as a way of “filtering the signal from the noise.” The phrase used was “curation is the new aggregation.” A more recent post on the Simple-talk.com blog by Roger Hart delves more into the world of content curation in a broader sense, stating that it is a bit of a flavor-of-the-month. My experience with curation is more specific. Daily, and sometimes twice daily, it is my job to draw from a set pool of content, radio programs’ arts and entertainment segments, and publish them into a CMS with text and audio. Over the past few years, publishing content in this manner makes me a curator of sorts. Curation goes one step beyond aggregation by adding an active, ongoing editorial component. Curation and aggregation are similar in but a few ways. So.
Curated Content Delivery Formats: Beyond News Portals and Magazines The new frontiers for content curation tools and services are in a) providing advanced collaborative ("social)" features and in b) introducing and integrating new and effective, highly visual, delivery formats. Photo credit: CaraMaria Curating content and news is not just about the selection, editing and contextualization of stories about a specific topic or theme, but it is increasingly about how these information items are (collaboratively) gathered, organized, grouped, displayed and in which ways they can be accessed and browsed by those interested in them. For me, one of the most fascinating aspects of this exploding content curation trend, is the speculative exploration of how "curated" content collections could best benefit from alternative and more effective delivery formats than the classic linear, top-to-bottom, chronological, river-of-news sequence. At least for now. Here is what I see: Is there a problem? How about "navigating" a curated collection? Alternative Views The Opportunity
Artisan blogging « via פλenK ” I sense” , my personal state of mind in Personal Knowledge Mangement is exactly at this point, at least in #PLENK2010. During the month of march I came across a post of Harold Jarche “Artisans choose their tools”. In those days I did not know what a great figure Harold Jarche is in the field of education, since I am a newbie to the web world. But his article made perfect sense to me. “I sensed” while working on my project about “Web 2.0 tools” months later, how precious his expertise is in the “Internet Time Alliance“. So, I was looking forward to hear Harold Jarche on Personal Knowledge Management in the Elluminate session. “I sense” his sense making “I seek, I sense, I share” appeals to me mostly, since as a self assigned learner I made this experience or as Stephen Downes commented “We have so much in common”. ” I sensed”, during the recorded session, that I have to explain myself more in my blog “via פλenK“. “I sense” , a blog facade gives inside of its owner . ” I live online” .
Why We Need It The time it takes to follow and go through multiple web sites and blogs takes tangible time, and since most sources publish or give coverage to more than one topic, one gets to browse and scan through lots of useless content just for the sake of finding what is relevant to his specific interest. Even in the case of power-users utilizing RSS feed readers, aggregators and filters, the amount of junk we have to sift through daily is nothing but impressive, so much so, that those who have enough time and skills to pick the gems from that ocean of tweets, social media posts and blog posts, enjoy a fast increasing reputation and visibility online. Photo credit: dsharpie and franckreporter mashed up by Robin Good "What we need to get much better at is scaling that system so you don't have to pay attention to everything, but you don't miss the stuff you care about..."Ev Williams at a Girls in Tech event at Kicklabsvia Stowe Boyd's blog The Problem That is the the essence. Is that sustainable? Why?
The Curation Economy and The 3C’s of Information Commerce Brian Solis inShare1 Several years ago I had the privilege of working with Steve Rosenbaum, author of Curation Nation. Back then Steve was already vested in the future of online curation and his grande conquête was playing out with Magnify.net, a realtime video curation network. At the time, he was also a staple at some of the tech industry’s most renown conferences sharing his vision for social, video, and curated content. I share this digital foreword with you here… The Curation Economy and The 3C’s of Information Commerce I always appreciate when a very complex and important subject is simplified to ease understanding. Forrester Research tracked how people adopt and use social technologies through its Technographics research. Creating original content, consistently over time, is daunting. As we weave our social graph, we inherently earn built-in audiences, namely the people we know, for the thoughts, experiences, and information we share. The Rise of Short-form Content Creators Let me explain.
Curation Is Not Cheap Content... Posted by Tom Foremski - May 16, 2011 There seems to be quite a few people in marketing that look upon "curation" as an inexpensive and quick way to get content onto a site. After all, how hard can it be to collect a few links and publish them? However, "cheap" content doesn't mean it's good content. For curation to be done well it needs context. If you take a look at the work of museum curators, for example, the fantastic Balenciaga and Spain currently at the DeYoung in San Francisco, you see a tremendous amount of context around each exhibit. That's what curation online also has to demonstrate: mastery, passion, knowledge, and expertise. Otherwise, you could simply create curated content via some filters, some keywords, etc. I've written about this distinction before, aggregators versus curators and it is worth repeating because it is the human labor that's important, that's where the value will be found in any online enterprise.
Social curation is much more than just a market In 2010, “curation” popped up on tech blogs and VCs’ radars. Since then, people have been asking whether curation is a legitimate trend, a new market to be exploited, or just the latest buzzword. Some people, including GigaOM writer Bobbie Johnson, have wondered if curation is a bubble, and if it is, when is it going to burst? When Johnson asked this question, I think the jury was still out. As the chief evangelist for the social library Pearltrees, I was directly involved in the “Web curation” movement early on, and I think it is now clear that social curation is not a bubble. One of the characteristics of online activities that transcend simple markets is that they are analogous to behaviors that seem to be hardwired into humans. Humans also love to collect things — from tiny stamps to shiny cars. Compared to creating original content, curation is even easier. Some examples of curation services include the following sites: I agree with his perspective.
Content Curation is Here to stay In a labyrinth of content, consumers have always looked to opinion leaders who could edit content for them and direct them towards relevant information. Oprah‘s book club moved masses of people towards her recommended list of books and authors. The web is facing the very same crisis today. In every market research that I have conducted, recommendation by peers is the single largest influencing factor. I believe the definition of ‘peer’ has changed drastically. This is the environment that has made space for the Content Curator. Conventionally, a search would be performed in a search engine like Google. On the other hand, a content curator collects the best of information and showcases it at a single place. In a sense, content curation is an offshoot of the minimalism trend. The web makes us feel like travelers sojourning strange lands, most of which we can’t identify with. A content curator allows us to stop searching.
Manifesto For The Content Curator: The Next Big Social Media Job Of The Future ? Every hour thousands of new videos are uploaded online. Blog posts are written and published. Millions of tweets and other short messages are shared. The real question is whether solutions like these will be enough. What if you were to ask about the person that makes sense of it all? The name I would give it is Content Curator. In an attempt to offer more of a vision for someone who might fill this role, here is my crack at a short manifesto for someone who might take on this job: In the near future, experts predict that content on the web will double every 72 hours. After writing this, I can't help but wonder if there might already be people out there with this title. Link to original post